Blue Tribe, a local plant-based meat company, has raised an undisclosed sum from wife-husband duo, Bollywood actress Anushka Sharma and cricketer Virat Kohli.
The company’s products are made from peas, soybeans, lentils, grains and other vegetarian ingredients that mechanically extract proteins, vitamins and other nutrients.
Anushka Sharma said: “Virat and I have always been animal lovers. It’s been years since we decided to embrace a meatless lifestyle. The collaboration with Blue Tribe is a step to tell people how they can be more conscious and leave less impact on the planet by switching to a plant-based diet.We hope that more people would like to understand the need for this and thus, help the planet and the life on it.
Virat Kohli said “At the end of the day, I’m also a foodie. I want to enjoy the kind of food I love without leaving a huge carbon footprint. I know a lot of people feel the same way. That’s why i think if we can have a lesser addiction to meat, without changing our taste buds, there is potential for impact on the planet.This is where Blue Tribe proves to be a game changer, finding a perfect balance between really tasty food AND good for the planet.”
Blue Tribe was co-founded by Sandeep Singh and Nikki Arora Singh in 2019 to provide an alternative to meat in India’s food supply chain. The core team includes the founders, Dr. Navneet Singh Deora, PhD, Chief Technology Officer; Nirvaan Thacker, Chief Consultant; and Sohil Wazir, commercial director.
Sandeep Singh, co-founder of Blue Tribe, said: “The real problem facing our environment today is that everyone thinks its protection is someone else’s problem. Nevertheless, our products are intended for non-vegetarian consumers who wish to switch to a healthier environment. user-friendly products without compromising the taste of their favorite dishes.”
“Our food experts and scientists have been able to identify what gives meat its unique taste and texture, and so our products will taste, look, feel and cook just like meat.” he added.