Aldi UK saw an impressive 500% increase in sales of its vegan food during Veganuary.
The budget supermarket kicked off 2022 with a range of affordable and delicious new plant-based products.
The latest product launches in its Plant Menu line include vegan cheddar cheese, meat alternatives and vegan pastries.
Additionally, Aldi says its surge in food sales correlates with record Veganuary listings this year.
Aldi Vegan Sales
Aldi’s Plant Menu range has evolved at high speed in recent years.
Plant Menu now offers a wide selection of classic veganized products that make it easier to switch to plant-based products.
Just this week, the budget supermarket launched its affordable vegan catering offer for Valentine’s Day.
Plus, many of its vegan products also rival fast-food chains like KFC and Nandos.
In a statement, Aldi’s chief purchasing officer, Julie Ashfield, said: “Veganuary is getting bigger and bigger every year as the UK’s appetite and interest in plant-based foods increases. increase.
“In response to this demand, we continue to expand our vegan offering, giving our customers a wide choice and all at great value.”
Additionally, the award-winning supermarket sees no signs of slowing down in its innovative plant-based launches.
Veganuary 2022 saw a record increase in registrations, with over 629,0001 participants taking the pledge.
Since its launch in 2014, the campaign has inspired millions of people and brands to recognize veganism and how it can improve our planet and our health.
As well as Aldi’s increased sales, UK supermarket Tesco also saw sales of its Wicked Kitchen range increase by 127%.
Wicked Kitchen co-founder Derek Sarno shared1: “Hats off to Veganuary for making 2022 its biggest year yet!
“It’s amazing that this movement has inspired over 2 million people to try eating vegan for a month since it started.”
Plus, we can’t wait to see Veganuary continue to influence and inspire people for the better. Can not wait for next year !
Looking to try herbal? Here are 30 meatless vegan meals to get you started!
Source: green queen
Feature Image Source – Aldi