The budget retailer says it expects increased demand for its herbal products to continue in the coming months as well.
Aldi revealed plant-based food sales rose 500% in January compared to the same period last year.
Additionally, the growing plant-based trend is not isolated to Veganuary, Aldi reported a more than 250% increase in sales of its vegan line in 2021 compared to 2020.
According to the UK’s fifth-largest supermarket, it expects the rise in demand for its plant-based products to continue even this year, as it has expanded its plant-based range for Veganuary from 50% in response to demand.
Aldi’s range covers frozen food, ready meals, bakery and confectionery. Additionally, Aldi’s Plant Menu range includes products such as Spicy No Chicken Burger and No Pork Streaky Bacon. Additionally, the retailer said its Plant Menu Vegan Blondies and Brownies have been a hit with shoppers this Veganuary.
The supermarket is one of a host of retailers and restaurants experiencing a plant-based boom this year during Veganuary.
This year, more than 629,000 people from 228 countries and territories registered, making it the largest Veganuary ever.
“Veganuary is getting bigger and bigger every year as the UK’s appetite and interest in plant-based foods grows,” said Julie Ashfield, Aldi’s chief purchasing officer.
“In response to this demand, we continue to expand our vegan offering, giving our customers a wide choice and all at great value.
“But it’s also a trend we see year-round, and as more people embrace this diet, we expect these products to remain popular year-round.”
Vegan cheese from Aldi
As part of its plant-based expansion, Aldi recently launched its first own-brand vegan cheese.
The block of dairy-free mature cheddar costs £1.39 for 200g and the pack of grated cheddar sells for £1.39 for 150g. They are made from coconut oil and are also gluten and soy free.
Aldi’s Vegan Valentine’s Menu
Hailed for its relatively low prices, the supermarket has also announced its affordable vegan Valentine’s Day dinner for two.
The Specially Selected range includes a main course, side dish and dessert for just £6.47.
Aldi’s first vegan Valentine’s menu is its specially selected vegan heart-shaped Ultimate Burgers (£2.49).
You can pair these heart-shaped patties with the supermarket’s specially selected mix of vegetables (£1.99) for a mouth-watering meal.
For dessert, the supermarket offers its specially selected vegan chocolate fondant (£1.99) to make your Valentine’s Day even more special.
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