View actionable insights for MSIX apps and games

View meaningful insights about your app performance metrics and take actions to improve your app’s performance using Trend insights and AI review summary in Partner Center.

AI Review summary

AI generated summaries of customer reviews for your app can make you more productive. Review summaries are shown for both positive and negative reviews, helping you quickly grasp what you’re doing well and where you can do better. To keep you up to date with recent customer feedback, review summaries are generated based on the most recent reviews. AI generated review summaries are available in your Insights report in Partner Center.

Responsible AI FAQ for AI Review summary

What is Microsoft Store AI review summary?

AI review summary offers an AI-generated summary of recent reviews shared by customers on Microsoft Store on Windows. Developers can view summaries of positive and negative reviews powered by Azure OpenAI in Partner Center. Alongside the summaries, developers can also see tags which highlight key features and customer feedback.

What can Microsoft Store AI review summary do?

Microsoft Store AI Review summary provides summaries of recent customer reviews for Store apps and games in Partner Center.

What is Microsoft Store AI review summary’s intended use(s)?

Microsoft Store AI review summary intends to help developers quickly understand their strengths and areas for improvement without needing to read through all customer reviews, thereby increasing their productivity.

How was Microsoft Store AI review summary’s evaluated? What metrics are used to measure performance?

AI-review summary in Partner Center underwent substantial testing including red teaming, which is a practice of rigorously testing the product to identify risky, jailbreaking and grounding harms and identify failure scenarios that might cause AI-review summary to do or say things outside of its intended uses or that don't support the Microsoft AI Principles.

What are the limitations of Microsoft Store AI review summary? How can developers minimize the impact of Microsoft Store AI review summary's limitations when using the system?

In AI review summary, we don’t clarify which positive and negative feedback is reported commonly by most users. Developers need to read through recent reviews to understand which feedback is commonly reported.

Trend insights

View your past actions including app updates and app performance metrics in one consolidated view on the same trendline. Evaluating how specific updates correlate with changes in your app’s metrics can help you to understand the effectiveness of your investments. These trend insights have been added in the Installs chart in the Acquisitions report. You can also see these insights for Failure hits and Rating in the Insights report in Partner Center.