Thought leadership: Brands and agencies are taking power away from MFA sites as they reorient around more meaningful measures of success. But how can you protect your brand and ad dollars from MFA sites? Read the article to find out.
Thought leadership: IAB Europe asked members of its Programmatic Trading Committee (PTC), including Verve’s Alex Stil, for their predictions on the trends and themes that will shape the industry in 2025.
Thought leadership: To gain insight into the complexities of the AI industry and its future, TechRound spoke to a variety of different experts in the field, including Verve’s Alex Stil.
Thought leadership: Mediashotz asked media leaders, including Verve’s Alex Stil, three simple questions about the future of the media/marketing/creative and adtech industries.
Thought leadership: How do companies plan to keep the right people in 2025? To find out, TechRound asked the experts, including Gosia Adamczyk, VP of Human Resources at Verve.
Thought leadership: Can relevant advertising and consumer privacy co-exist? Absolutely. More importantly, consumers know they can — and demand that they do.
Thought leadership: Will the weekend of Black Friday break records as some have predicted, or will economic turbulence curtail consumer spending? To find out, PMW canvassed industry experts, including Verve’s Alex Stil, for their Black Friday/Cyber Monday weekend predictions, hot takes, and more.
In the news: This week, the Department of Justice began pushing the court to force Google to sell Chrome. Executives across the industry, including Verve’s Grant Gudgel, have begun to weigh in on the possible change.
In the news: Losing exclusive access to Chrome’s data would deal a serious blow to Google’s competitive advantage. Here’s the impact selling Chrome will have on the industry, according to media buyers and executives.
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