Welcome to the YouTube Partner Program Welcome to the YouTube Partner Program

Welcome to the
YouTube Partner
Program

Making YouTube the most rewarding place to create
content, since 2007

Welcome to the YouTube Partner Program Welcome to the YouTube Partner Program

YouTube Partner benefits

The YouTube Partner Program is here to help you make money, support you when you need it, and connect you with the wider Partner community.

YouTube paid more than $70 Billion to creators, artists, and media companies from 2021 to 2023”

Make Money

Having your passion payoff is an incredible feeling. In the past 3 years alone, YouTube has paid out over $70bn to creators– more than any other platform! Becoming a Partner allows you to be a part of this, by giving you access to a whole host of ways that enable you to monetize your content. From accessing ad revenue through ads, to fan funding. Merchandise, brand deals and shared revenue from shopping. YouTube Partners have more ways to earn than ever before.

Learn your options for earning money on YouTube, explore what makes the most sense for your channel and start earning.

*Subject to terms and conditions, which may be different based on region. Eligibility requirements and territory restrictions apply.

Creator aasian image Creator aasian image
Creator aasian image Creator aasian image

Earn ad revenue from display, overlay, and video ads that run on your channel. With YouTube Premium, you can earn a portion of a subscriber’s fee when they watch your content.

Get Creator Tips for how ads work

Give your fans another way to connect with you during live streams and Premieres. Super Chat and Super Stickers are fun, bright messages and stickers that fans can buy to show their support and help them stand out.

Read more about Super Chat & Super Stickers

From unboxing videos to product drops, fans turn to creators for great shopping experiences. Whether you are a creator promoting your own line or featuring products from other brands in your videos, YouTube Shopping offers easy ways to help fans shop directly from your content, while you earn more.

Sell your own products on YouTube

Feature popular brands and retailers and earn more

*Subject to eligibility requirements.

Channel memberships are a great way to offer your biggest fans exclusive benefits like custom loyalty badges, emoji and members-only content when they join your channel as a paid, monthly member. The best part? You pick what rewards to offer and how much to charge for each membership level.

Learn more about memberships

*Subject to eligibility requirements.

Connect with brands that want to partner for branded content campaigns. BrandConnect uses Google technology to understand your audience, match you with great brands, and help drive results with campaign management. We show you your options, you decide which brands you work with.

*Subject to eligibility requirements.

Super Thanks provides another source of revenue while giving fans a fun way to express their gratitude for your content. With Super Thanks, viewers can buy a fun, “clapping” animation shown only to them on top of your channel's video. Purchasers will also get a distinct, colorful comment in the video’s comments section, so you can easily connect with your biggest supporters.

Learn more about Super Thanks

Get Creator Tips about Super Thanks

*Subject to eligibility requirements.

Get support Get support
Get support Get support

Get support when you need it

As a creator in the YouTube Partner Program, you have access to our dedicated Creator Support team. They are here to provide one-to-one help across email and chat on a range of different topics, including:

Improving how you use YouTube

We can give you tips on technical aspects of YouTube and using its features.

Following policy and copyright guidelines

We can help you understand and comply with YouTube's rules.

Account and channel management questions

We can answer your questions about managing your YouTube presence.

Understanding performance

We can help you analyze your channel's performance using YouTube's analytics tools.

Content ID and rights management issues

We can help you resolve issues related to copyright claims and disputes.

Troubleshooting account issues

We can help you fix problems with your YouTube account.

And as your channel grows, so does the level of support you can tap into– all the way up to having your very own YouTube Partner Manager!

Connect with the Partner community

The YouTube Partner Program isn't just about earning; it's about connecting and growing with a thriving community. As a YouTube Partner, you will receive exclusive communications that acknowledge and celebrate your achievements. As you hit various milestones, Partners are rewarded with perks and benefits that make your journey even more fulfilling. Additionally, the YouTube Partner Program provides unique opportunities to connect with fellow creators at special events and experiences, like VidCon and Creator Collectives in different cities. The YouTube Partner Program allows Partners to build a strong sense of community, enabling knowledge-sharing, collaboration, and growth alongside other passionate creators.

Creator jarvis and misterwootube Creator jarvis and misterwootube
Creator jarvis and misterwootube Creator jarvis and misterwootube

What our Partners say

Becoming a Partner

Want to find out how to become a YouTube Partner? Read on to find out how you can become eligible to apply and what you need to join the program.

On the way to Partner

<500 SUBS

    YouTube Partners represent our very best creator talent. We recognize that becoming a Partner requires a lot of hard work and doesn’t happen overnight.

    But with dedication, creativity, and effort, every Creator has a chance of getting there.

    Apply to become a YouTube Partner

    500 SUBS

    • 3 Valid uploads

      3 Valid uploads

    • and

    • 3K Valid public watch hours in the last 12 months

      3K Valid public watch hours in the last 12 months

    • or

    • 3M Valid public Shorts views in the last 90 days

    500 subs is the magic number that makes a channel eligible to apply for the Partner Program.

    Being eligible to apply for the YouTube Partner Program is an incredible achievement that marks the gateway to earning money and your passion truly paying off.

    Ad revenue unlocked

    1000 SUBS

    • 4K Public watch hours in the last 12 months

      4K Public watch hours in the last 12 months

    • or

    • 10M Valid public Shorts views in the last 90 days

    At 1,000 subscribers, Partners are able to unlock ad revenue and start earning money from the ads shown on their videos.

    Already a partner creator image Already a partner creator image
    Already a partner creator image Already a partner creator image

    Already a Partner?

    Already a YouTube Partner? Read on to discover how to make the most of your partnership, access exclusive benefits, and continue growing your channel.

    Firstly, making it to YouTube Partner is an amazing achievement.  It’s a badge that says you’re among the best of the best.  Many Congratulations!

    To make sure Partners get the full benefit of being in the Program, here are the following ways Creators can get rewarded for making content such as Shorts, live streaming and long form video.

    • Advertising revenue: Earn revenue from Watch Page ads and Shorts Feed ads.
    • Shopping: Your fans can browse and buy products from your store, or products you tag from other brands through the YouTube Shopping affiliate program.
    • YouTube Premium revenue: Get part of a YouTube Premium subscriber’s subscription fee when they watch your content.
    • Channel memberships: Your members make recurring monthly payments in exchange for access to special perks.
    • Super Chat & Super Stickers: Your fans pay to get their messages or animated images highlighted in live chat streams.
    • Super Thanks: Your fans pay to view a fun animation and get their message highlighted in your video or Short’s comments section.

    Each feature has its own set of eligibility requirements, so be sure to check the respective criteria before turning on these features. If our reviewers believe that your channel or video is not eligible, specific features may not be available. These extra thresholds exist for two main reasons. The most important one is that we have to meet legal requirements in every area where the feature is available. Then, because we want to reward good creators, we need to make sure we have enough context on your channel. Generally, this context means we need more content to review.

    Keep in mind that we constantly review channels to make sure your content is in line with our policies.

    To start making the most of ad revenue, we recommend do the following:

    • Learn about AdSense, Google’s program that lets YouTube Partners creators in YPP get paid.
    • Choose how you want to monetize, how ads show up on your videos, and how to set your default ad formats.
    • Review our advertiser-friendly content guidelines to make sure all your content is appropriate for ads.
    • Check out our YouTube Self-Certification overview so you can self-rate your videos according to our advertiser-friendly content guidelines. This rating helps YouTube make monetization decisions faster and more accurately.

    It may be helpful to check when your channel has made the most money. You can check this data by changing the date range to lifetime on the Revenue tab in YouTube Analytics. Are there correlations between the highest viewed days and most ad revenue earned?

    You can identify the geography where most of your estimated revenue comes from by using expanded analytics reports. You can create videos targeting these specific geographies and add captions to help reach your viewers.

    To identify seasonal trends, compare your traffic and earnings between different months or years. For example, US advertisers spend slightly more during the year-end holiday months, November and December. When you compare different years, how do your earnings and views change during certain months?

    These tips can help you identify trends and patterns in your revenue sources. View your final earnings by logging into your AdSense account.

    To avoid getting overwhelmed, try experimenting with one feature at a time to find out how your revenue and audience is affected.

    To find more details on how revenue is shared, earned, and taxed, check out our official partner earnings overview. You can also find steps on how to view your final earnings (how much you’ll get paid) in AdSense.