Variants for image ads

Delete a binding

If you want a bound attribute to use the default variant's value for all variants, you can delete the binding for that attribute.

To delete a binding:

1. In the Dynamic panel, select the Bindings tab.
2. Use one of the following methods:
   • Select the binding you want to delete, then click the Deleted selected bindings button at the bottom of the panel
   • Right-click the binding to delete, then click Delete from the pop-up menu.

You can select multiple bindings to delete them at the same time.

Select a bound element

You can select an element with a binding so that it's the active element on the stage and in the timeline.

To select a bound element:

1. In the Dynamic panel, select the Bindings tab.
2. Right-click the element that you want to select.
3. Click Select element from the pop-up menu.
   • If the bound element is hidden or locked (or has a hidden or locked parent element), the pop-up menu will have the option to Show and select element or Unlock and select element.

You can only select one bound element at a time from the Dynamic panel.

A default variant is automatically created for the document, and can't be renamed or deleted. The default variant is the version of the document whose values will be used for any attributes without bindings or variant data.

Elements with variant data display a diamond icon in the element label on the stage and in the Outliner.

Create a new variant

You should create a new variant for each version of your ad. Each variant will be exported as a separate file.

To create a new variant:

1. In the Dynamic panel, select the Variants tab.
2. At the bottom of the panel, click the Create new variant button.

The new variant is initially identical to the default variant. Customize the variant by following the steps in the next section.

Configure a variant

Configuring a variant overrides the default variant's values with your edits for that variant only.

To configure a variant:

• On the stage:
  1. In the Dynamic panel, select the Variants tab.
  2. Select the variant you want to edit. The stage reflects the active variant.
  3. Make changes directly to any attributes that have bindings.
• In the Dynamic panel:
  1. In the Dynamic panel, select the Variants tab.
  2. Either double-click the variant, or right-click the variant and select Edit. The panel switches to the variant editor view.
  3. Enter new values for the attributes that you want to change. When the field is blank and no variant data is specified, values from the default variant are displayed in gray.
  4. Click the arrow at the top or the X to go back to the list of variants.

Rename a variant

Variants are automatically assigned a generic name when they're created, but you can rename them.

To rename a variant:

1. Right-click the variant in the Dynamic panel.
2. Select Rename.
3. Enter the new name and press Enter.

Duplicate a variant

If you want to add a variant that's identical to an existing variant, you can duplicate the existing variant.

To duplicate a variant:

1. Right-click the variant in the Dynamic panel.
2. Select Duplicate.

Delete a variant

If you no longer need a variant, you can delete it.

To delete a variant, use one of the following methods:

• Right-click the variant in the Dynamic panel, then select Delete.
• Select the variant in the Dynamic panel, then select the Delete button at the bottom of the panel.

Export variant data

You can export variant data as a CSV file so that you can edit it in a spreadsheet rather than in Google Web Designer.

To export variant data:

1. In the Dynamic panel, select the Variants tab.
2. At the bottom of the panel, click the Export variants (CSV) button.
3. Save the CSV file to your computer.

Edit a variant data CSV file

You can use Google Sheets or another spreadsheet program to open and edit the CSV file. During your edits, keep in mind the following:

• Variant bindings (element IDs and attributes) can't be edited. Changes to the header row will cause errors upon import.
• Values for the default variant are included for your reference, but can't be edited.
• You can add new variants by filling in additional rows.
• Removing variant rows will cause those variants to be deleted upon import.

When you're done making changes, import the edited CSV file by following the steps in the next section.

Import variant data

After you've exported and edited your variant data, you should import it so that your edits are reflected in your ad.

To import variant data:

1. Click the Import variants (CSV) button.
2. Select your CSV file.

The imported data replaces all existing variant data.