There are several reasons that Bing will show you a particular ad. When you see an ad on Bing, it may be based on one or more of the following:
Your searches:
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The ad is related to your current search
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The topic is similar to something you recently searched
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It's relevant to sites you’ve visited
Your information:
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The birthdate you shared in your Microsoft account
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The gender you selected in your Microsoft account
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Information you shared with an advertiser, such as signing up for a promotional email
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Information in your LinkedIn profile
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