NeuroDM research initiative

The Neuroscience, Decision and Marketing Initiative, or Neuro-DM Initiative, is an interdisciplinary research initiative from SBE, which combines knowledge from marketing, psychology, and neuroscience. We are primarily focused on the study of consumer decision making and consumer responses to advertising. As part of the DEXLab, we aim to perform high-level scientific research using innovative neuromarketing methods such as eye-tracking, facial expression analysis, and EEG. Contact us via e-mail at Decision-Sciences-mw@maastrichtuniversity.nl

Branche

Onderzoeksdiensten

Bedrijfsgrootte

2-10 medewerkers

Hoofdkantoor

Maastricht, Limburg

Type

Overheidsinstelling

Opgericht

2021