Maastricht University SBE Marketing and Supply Chain Management (MSCM)

I am very happy and humbled to share that I have received the Junior Researcher Award from Maastricht University School of Business and Economics. This recognition means a lot to me, especially given the amazing research that is being conducted at our school across all different disciplines and departments. The award acknowledges research contributions across publications, scientific impact, funding acquisition, and academic citizenship. I want to thank my amazing co-authors and collaborators at the DEXLab, especially Tim Hilken and Dominik Mahr - your support and guidance have been invaluable in pushing research on emerging technologies forward. A special thank you also goes to my PhD supervisors Mathew Chylinski & Ko De Ruyter who approached me back in 2015, when I was looking for a #PhD position in SCM or procurement, with the words: "𝘞𝘦 𝘥𝘰 𝘯𝘰𝘵 𝘩𝘢𝘷𝘦 𝘢 𝘚𝘊𝘔 𝘵𝘰𝘱𝘪𝘤 𝘢𝘵 𝘵𝘩𝘦 𝘮𝘰𝘮𝘦𝘯𝘵, 𝘣𝘶𝘵 𝘸𝘦 𝘩𝘢𝘷𝘦 𝘢 𝘤𝘰𝘰𝘭 𝘯𝘦𝘸 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘭𝘰𝘰𝘬 𝘢𝘵 𝘪𝘯 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘮𝘢𝘺𝘣𝘦 𝘵𝘩𝘢𝘵 𝘤𝘰𝘶𝘭𝘥 𝘣𝘦 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘧𝘰𝘳 𝘺𝘰𝘶..." - the rest is (Augmented Reality) history. Looking forward to more exciting projects in 2025! #research #award #AR #VR #DEXLab #MaastrichtUniversity

DEXLab equipment in the wild: Stefan Bos on the Annual Conference on Tackling Problematic Debt On December 12, we had the privilege of hosting a session at the Annual Conference on Tackling Problematic Debt (APS) in Utrecht. This conference is a key event for professionals tackling financial stress in the Netherlands, and it brought together policymakers, debt relief experts, and innovators in one place. Our session focused on an immersive approach: using Virtual Reality (VR) to foster empathy and understanding about the challenges of living with financial stress, and it was immediately fully booked before the conference even took place! Participants experienced the VR scenario that highlighted the constant decision-making dilemmas, external pressures, and emotional toll those in debt face. The session encouraged reflection, with attendees sharing insights on how VR provided a more impactful perspective than traditional learning tools. Concluding with a group discussion, the session underscored VR's value in fostering empathy, understanding the complexities of financial hardship and shaping innovative approaches to tackling debt-related challenges. BISS - Brightlands Institute for Smart Society Maastricht University Maastricht University School of Business and Economics Maastricht University SBE Marketing and Supply Chain Management (MSCM)   #TechnologyTrends #AI #VR #AR #Innovation #DEXLab #MaastrichtUniversity #UMSBE #FutureTech

Perhaps celebration is the step that gets the least (well-deserved) attention in the entire publication process. Therefore, Roman Briker, Dominik Mahr, Marc Becker, Mark Steins and I decided not to overlook it and to spend some quality time on celebrating our recent publication in the Journal of Service Research over dinner last night. Can highly recommend it - especially with these gentlemen! You can access our publication ‘I Care That You Don’t Share: Confidentiality in Student-Robot Interactions’ for free here: https://lnkd.in/e3HpZJC3

Just one month to go! ⏳ Don't miss your chance to join the 10th International XR-Metaverse Conference in Maastricht from June 25-27, 2025 📅 Submit your work by January 15, and join us in shaping the future of XR in the heart of Europe. In 2025 we are expanding our focus and invite submissions related to bridging XR with adjacent technologies like robotics, artificial intelligence, the Internet of Things, blockchain, 5G connectivity, haptics, neural interfaces (BCIs), and any other fields that enhance and transform immersive experiences. https://www.xrm2025.com/ Dominik Mahr Dai-In Danny Han Jonas Heller 🟥 Professor Timothy Jung Mandy Claudia tom Dieck Philipp A. Rauschnabel Sun Joo (Grace) Ahn Maastricht University School of Business and Economics Zuyd Hogeschool | Zuyd University of Applied Sciences DEXLab #XRM2025 #XRM2025Maastricht #XRMConference2025 #Metaverse #AugmentedReality #VirtualReality #MixedReality #XR #ImmersiveTechnology

From Service Robots to Virtual Reality: Exploring Innovation and Collaboration We were glad to welcome our colleagues, Dr Jörg Finsterwalder from University of Canterbury New Zealand and Marjan Aslan, from University of Canberra Australia to the Maastricht University School of Business and Economics! The visit began with Dominik Mahr presenting an introduction of our Maastricht University SBE Marketing and Supply Chain Management (MSCM) department and research labs. This set the stage for insightful discussions around our research on service robots at Maastricht Center for Robots, with Kars Mennens, and Marc Becker. Our visitors also experienced immersive demos of mixed and virtual reality studies at DEXLab, led by Alexandru Mariș, followed by an inspiring exchange of ideas on the future of Transformative Service Research with Alexandra Zimbatu. To conclude the visit, Prof. dr. Gaby Odekerken-Schröder 🟥 guided Jorg and Marjan on a tour of beautiful Maastricht. We’re grateful for the opportunity to share knowledge, exchange ideas, and foster #international collaboration. Maastricht University  Maastricht University SBE Marketing and Supply Chain Management (MSCM) #Collaboration #Innovation #ServiceMarketing #ServiceRobots #VirtualReality #MixedReality #Research #AcademicExchange #GlobalPartnerships #MSCM #DEXLab #Maastricht #SBE #InternationalCollaboration #Robotics #MaastrichtUniversity 

Call for Nominations: 2025 SERVSIG Best Dissertation Award (sponsored by Maastricht University) Please nominate outstanding doctoral research that demonstrates excellence in originality, rigor, and contribution to #serviceresearch. Deadline January 31, 2025. Maastricht University SBE Marketing and Supply Chain Management (MSCM) is dedicated and very happy to support researchers in the early stages of their careers! Maastricht University School of Business and Economics Maastricht Center for Robots DEXLab Prof. dr. Gaby Odekerken-Schröder 🟥 Kars Mennens Lisa Brüggen Jos Lemmink See details on awards, eligibility and selection here: https://lnkd.in/dQDdfv2G

Christmas dinner time is approaching, and the DEXLab crew celebrated early last night. Our team with David Grigorjan, Martyna P., Andrea Ferruzza, Roberta Di Palma, Tim Hilken, Jonas Heller 🟥 and the digital twin from Dominik Mahr enjoyed a lovely dinner at Noon in Maastricht. We tried to not discuss work for once simply enjoyed a good night out! Maastricht University School of Business and Economics Maastricht University SBE Marketing and Supply Chain Management (MSCM)

#LTAS2024 is a wrap: we found the Sweet Spot of our Research Impact. An edition to remember! What an incredible edition of LTAS2024 we jointly created! From interesting new insights, exciting moments, impactful new research ideas to heartfelt new and established friendships, we had it all! As an organizing team, we are especially grateful to all national and #international participants who put their trust in Let's Talk About Service (LTAS) 2024 and made it a memorable edition! Thank you Wafa Hammedi, Annouk Lievens, Bart Larivière and Sertan Kabadayi for founding the strong LTAS heritage! We are also very much indebted to all 7 editors who committed to giving a personal keynote Prof. dr. Koen Pauwels, Martin Wetzels, Peeter Verlegh, Linda Alkire (née Nasr), Dipayan Biswas, Jelena Spanjol, and Stephanie Noble! You are a true role model to the (service) community! And without the coaches who created a co-creative pressure cooker to develop impactful research ideas, this edition would have been very different. A big thank you to Annouk Lievens, Sertan Kabadayi, Arne De Keyser, Katrien Verleye, Lisa Brüggen, Cristina Mele, Mark Pluymaekers, Christina Kuehnl and Prof. dr. Gaby Odekerken-Schröder 🟥 for making the #teamwork work! In the Maastricht University spirit, we developed a social program with emphasis on active learning, co-creation, sustainability and embracing diversity: The interactive pre-conference workshop on new technologies - enabled by Maastricht Center for Robots and DEXLab The Great Prison Escape – teamwork and quick thinking The Teppanyaki Experience afterwards – collaboration and informal dinner A Special Visit from Sinterklaas Jos Lemmink & Pete Lisa Brüggen – a touch of Dutch tradition, joy, and nostalgia The Co-Creation Pizza Workshop – creativity and collaboration in Maastricht University School of Business and Economics style (thank you Lazzarella!) The homemade catering and warm service by ViniQ Events We were especially proud of the warm and welcoming atmosphere, making first-time visitors feel right at home while reconnecting old friends and welcoming new ones into the #LTAS family. This would not have been possible without our amazing host Tijana Lovrinovic, our happiness manager and photographer Conny Weijenberg, our support team Luise R. and Melisa Yıldız. To top it off, we soaked up the festive magic of the Christmas Market in Maastricht – a beautiful backdrop for an unforgettable event. Thank you to everyone who joined and contributed to this amazing event. Let's keep creating cherished memories, laughter, and shared experiences – see you all next year in Ghent (Katrien Verleye) for even more magic! On behalf of the organizing committee: Mirella Kleijnen, Dominik Mahr, Kars Mennens, Tijana Lovrinovic and Prof. dr. Gaby Odekerken-Schröder 🟥 and Maastricht University SBE Marketing and Supply Chain Management (MSCM).

Conference Day II of LTAS 2024 “Finding the Sweet Spot of your Research Impact” Today, the teams kicked off defining their vision on research impact, impactful activities, and challenges to achieving impact. This was followed by the keynote by Dipayan Biswas (Co-Editor-in-Chief of the Journal of Business Research) on “Harnessing Behavioral Insights to Drive Societal and Managerial Impact: Using Research for Real-world Insights”. Dip discussed how you can reach a wide(r) audience with your research and inspired us by his examples of how he converted his personal interests and curiosities (e.g., in caffeine or ambient lighting) into successful research projects. Jelena Spanjol (Editor-in-Chief Journal of Product Innovation Management) continued with “The Power of Collectives for Creating Impact” and showed us how we can empower collectives and interdisciplinary research with the 3 R’s: Recognize (the problem in a deep way), Reimagine (and scrub off your assumptions) and Reach (beyond the narrow borders of your own disciplines). Stephanie Noble (Editor-in-Chief Journal of the Academy of Marketing Science) delivered the final keynote entitled “From Research to Retail: Creating Impactful Research”. She shared some key lessons in how to create appealing, interesting and good research, by means of - amongst others - relating to industry challenges, feature press coverage on a topic, including a gaps analysis and doing an intuition test. After lunch, our amazing set of coaches (Sertan Kabadayi, Annouk Lievens, Cristina Mele, Christina Kühnl, Katrien Verleye, Arne De Keyser, Mark Pluymaekers, Prof. dr. Gaby Odekerken-Schröder 🟥 and Lisa Brüggen) guided the students through a pressure cooker format to come up with an impactful research project idea. It was truly impressive to see what our bright participants came up with after just three hours! We ended the conference with a closing reception and were delighted to see everyone leave in good spirits and with happy faces! As the organizing committee, Dominik Mahr, Prof. dr. Gaby Odekerken-Schröder 🟥, Mirella Kleijnen, Kars Mennens and Tijana Lovrinovic would like to once more thank everyone for their contributions to making this such a wonderful event! Safe travels back home, and see you soon! Maastricht University School of Business and Economics Universiteit Maastricht Maastricht University SBE Marketing and Supply Chain Management (MSCM) Marketing with Purpose @ VU Amsterdam SERVSIG Conny Weijenberg

Bringing real-world experience into the classroom at Maastricht University School of Business and Economics 🎓 I was delighted to welcome Andreas Schröder , our alumni who took the course “Marketing Management” in 2012 himself, to shared invaluable insights with our Marketing Management of the 2024/2025 cohort. His journey through corporate life across Germany, Denmark, and Dubai at companies like Arla Foods, HubSpot, and MongoDB, experiencing both the highs of success and the challenges of corporate burnout, led him to an exciting new #venture. Together with his co-founder Fabian Förster who joined us live from Kenya, and who had similar experiences with big corporations such as Nike, they identified a unique opportunity. Now as co-founders of Capture - a startup leveraging novel data collection methods to gather online job profile & employee data to provide valuable HR insights for companies, Andreas shared a powerful message with our students: "Do not just wait to be interviewed - interview the companies." His path from corporate roles to entrepreneurship perfectly complemented our practical course approach where students use AI tools to develop brands and conduct market research. The main takeaway was that a brand is more than a Logo - it’s also what their employees think of the brand, how soon they churn, how long it takes to get promoted. Thank you Andreas for sharing your journey and insights! #MarketingEducation #GuestLecture #Innovation #Marketing #Entrepreneurship #MaastrichtUniversity Alumni Office SBE Maastricht University MARCOM SBE Maastricht University SBE Marketing and Supply Chain Management (MSCM)