Ask Phill

The highly attended Elevar and Filling Pieces NXT:Commerce Summit talk shed light on the shift from third to first-party data tracking. Ask Phill worked with Filling Pieces to implement Elevar’s server-side tracking, helping them build cleaner, privacy-compliant customer journeys and unlock richer insights for optimization. We’re proud to partner with Elevar to help brands like Filling Pieces navigate the future of data in commerce. Learn more & discover the success metrics in Elevar’s latest article: https://lnkd.in/gismuPid #Elevar #AskPhill #NXTSummit

Fresh coffee, fresh perspectives—and a delicious breakfast. Our first Ask Phill & Friends of the year is coming up: What’s Next in Commerce for 2025. We’re kicking things off with big ideas and meaningful conversations. Join us on February 13th for a session with our friends from Shopify and Ingrid, where we’ll explore what’s next in 2025: ➡️ Insights from Shopify experts on how Shopify empowers merchants and the latest Shopify Editions. ➡️ Actionable strategies for tech optimization to help you build a lean, future-proof ecommerce stack. ➡️ Tailored delivery strategies to drive retention and boost operational efficiency in ecommerce. 📍 Location: Ask Phill HQ 📅 Date: Thursday, 13th of February 🕔 Time: 09:00 - 13:00 (Full program to be announced) 👉Reserve your spot here: https://lnkd.in/g4r-BGah We’ll follow up soon to confirm your attendance! #APAF #Commerce2025 #AskPhill

Two weeks ago we hosted Ask Phill’s Dinner Club in Stockholm, where 50 leading brands connected over commerce. The result? A think tank of fresh ideas for globally scaling ecommerce brands in 2025. Go inside the night with our aftermovie and catch a glimpse of the energy and insights exchanged between brands like Acne Studios , ASKET, J.LINDEBERG, Happy Socks, Peak Performance, ARKET, PUMA Group and many more. Special mention to Jeroen Overweg from Filling Pieces. He took the stage alongside our Co-founder Martijn Wijsmuller for a Q&A that triggered conversations about Shopify's platform powers, and how we leverage them at Ask Phill. Our fantastic partners were also in the room. Thank you to ACCEXE AB, Adyen, DEMA, Ingrid and Yotpo for your valuable contributions. #AskPhillDinnerClub #AskPhill #Shopify

Tony's Chocolonely is on a mission to end exploitation in cocoa. As their business expanded, they needed a platform that could support global growth and personalized customer experiences at scale. We stepped in to migrate them to Shopify Plus, building a unified platform for B2C, B2B, and Wholesale. The result? A scalable foundation ready for global growth. What we delivered: 👉 Unified platform: A single Shopify Plus solution for B2C, B2B, and Wholesale channels, each with tailored experiences based on user login. 👉 Localized growth: Multi-currency functionality and user journeys in 6 transactional markets, with the capability to expand further. 👉 Seamless personalization: Enhanced Wrapper Creator integration, making custom gifting easy and scalable for both chocofans and corporate clients. 👉 Efficient operations: Integration of tools like Salesforce, Wolfpack OMS, and Microsoft Dynamics to streamline backend processes and enable smoother order management. Want the full story? Dive into the case study for all the details: https://lnkd.in/gpudt8St A huge thank-you to the team at Tony’s Chocolonely for trusting us and to the Ask Phill crew for bringing this ambitious project to life 🙌 #AskPhill #TonyChocolonely #ShopifyPlus

A night to celebrate us! The Ask Phill annual Christmas Dinner at Cafe Soleil in Noord was a true celebration of our incredible team ❤️🎄 We shared laughs during fun speeches, bonded over karaoke, enjoyed amazing food, and danced the night away to close an unforgettable evening. Here’s to our amazing team and all that we’ve achieved together! 🥂 Bring on 2025 - enjoy your holidays, everyone! #ChristmasParty #AskPhill

Dropped yesterday, The Shopify Editions Winter ’25 lands as your early Christmas gift from Shopify. Yep, Santa showed up early this year. The real question is: what kind of gift are we unwrapping? Is The Boring Edition that scratchy sweater from your aunt, or is it the “boring” gift you didn’t freak out about at first but ended up using every single day? 🎁 Spoiler: it’s the latter. No fireworks, just better commerce. This early Christmas surprise comes packed with practical updates that actually make a difference, like: - Even faster carts and checkout - Smarter tools to automate your workflow - A more unified experience across channels We’ve broken it all down in our latest article—how these updates tackle real merchant challenges: https://lnkd.in/dQx8s4PC But wait—we’re not done unwrapping yet. Coming February 2025: Ask Phill & Friends We’re turning The Boring Edition into a live conversation with Shopify. Plus, expect deep dives into 2025’s biggest commerce trends—strategy, tech, retention—and actionable insights to level up your business. Stay tuned for the date, and get ready to make boring work for you. 🎄

On December 5th, we brought together commerce leaders in Stockholm for an evening of innovation, inspiration, and collaboration at our Dinner Club. The focus? Strategies for unified international commerce. A special shoutout to our partners ACCEXE AB, Adyen, DEMA, Yotpo, and Ingrid, and a big thanks to everyone who joined us! 🇸🇪 We’ve gathered some of our favorite moments from the night. Caught on camera: good food, great company, and plenty of commerce talk. Want to stay in the loop for future events and the latest insights? Sign up for our newsletter here https://lnkd.in/eHrHsVAw #AskPhill #ACCEXE #Stockholm #UnifiedCommerce #Shopify

Big goals need powerful solutions. 💪🍫 Tony's Chocolonely has always been a pioneer—not just in crafting delicious chocolate, but in transforming the cocoa industry. With their mission to end exploitation in cocoa and their focus on personalized gifting, their growing business introduced new challenges for their ecommerce platform. Their previous setup supported years of growth, but as their business expanded, managing complexity became increasingly challenging. That’s where we came in. We partnered with Tony’s Chocolonely to migrate their platform to Shopify Plus, creating a streamlined, scalable solution designed for their future. Here’s how we helped: 👉 2.5x faster site speed for seamless shopping 👉 Unified platform with tailored experiences for 3 customer segments 👉 6 transactional markets with multi-currency support Head over to our site to read the full story and see the transformation in action! Link 🔗 https://lnkd.in/gpudt8St #AskPhill #TonysChocolonely #ShopifyPlus

How do you balance innovation with authenticity in customer experience? At the NXT:Commerce Summit 2024, we sat down with Amy Kemp, Director of Omnichannel Customer Experience at Glossier, Inc., to hear her take on using AI to enhance CX — without losing the human touch. Watch the video above to hear her insights. And if you’re curious for more, you can watch the full YouTube video of her main stage talk with Neil Forrest from Gorgias, where they unpack Glossier’s CX Playbook in-depth: https://lnkd.in/eZQdeWYq #AskPhill #CustomerExperience #Omnichannel #Glossier #NXTCommerceSummit

We can’t believe it’s already been a month since the 6th edition of the NXT:Commerce Summit - a gathering inspired by our mission to build the next in commerce. At Ask Phill, we believe the best ideas come when brilliant minds connect. That’s why we host this event — and aim to make it better every year: to inspire, challenge, and shape the future of commerce with our community. A huge thank-you to the incredible brands who shared their perspectives on stage: Patta Exclusive Sneakers BV., The Frankie Shop, Filling Pieces, Pink Gellac, HERA Clothing, EasyToys, BounceWear, Glossier, Inc., Grenade, Tony's Chocolonely, For You Agency, Ekster®, and Dille & Kamille. And to our amazing sponsors and partners — Shopify, Klaviyo, Adyen, Gorgias, Voyado, Yotpo and many more — your expertise and support made this possible. Let’s keep building the future of commerce together! #UnifiedCommerce #AskPhill #NXTCommerceSummit