Aexus

During last week's Europe Team Event, groups of 6 were formed and challenged by SecurityHive to present a Go-To-Market plan for them in a 5min business case. Key factors were taken into consideration such as: • A fixed monthly budget to work with  • A mix between direct and indirect sales channels • The extend of investment into an outbound sales approach and/or digital inbound marketing, such as content translation, content creation and an Ad strategy • A 2025 MRR goal that needs to be reached During the case preparation, Peter Bin and Terrence Risse left clues on what international territories might be of interest to them. Congrats to the winners!

Last week, we gathered together in Utrecht, the Netherlands as part of our yearly Team Event. Our colleague Johan Holmström hosted a panel session on behalf of our partner Ephesia Consult, highlighting the type of work we are delivering in the Nordics. Thank you Ephesia Consult for enabling this and your kind words below!

The 5 key reasons why hyper-personalization is crucial in today’s B2B sales Expanding into new markets or scaling your business internationally is challenging for any B2B tech company. With complex buyer journeys, diverse cultural nuances, and increasing competition, standing out requires more than just a great product or service. Hyper-personalization has emerged as a critical strategy to overcome these challenges, ensuring your sales efforts are targeted, relevant, and impactful. Read more: https://lnkd.in/dKhHAQjz

Last week, we had our team event in Utrecht with colleagues from across Europe. We were inspired by great internal and external speakers discussing the value we bring as Aexus. I had the opportunity to present our latest methodology and processes—a framework that empowers us to deliver even greater value to our partners. I particularly enjoyed the panel discussion on various success cases (Jeroen, Johan, Remi and Maximilian with our partners Prosus Group, Ephesia Consult, iProov and Hiven Energy | Build smart energy apps), which showcased how we truly make a difference for our partners. We also celebrated some major milestones of Karim, Nathalie, Lachlan, Alasdair, Joy, Johan, Michael, and including my 9(!) years at Aexus. I’m extremely proud to be part of this company and look forward to everything the coming year holds! Roel, thanks so much for the fantastic organization.

What an amazing 2 days in Utrecht the Netherlands we had last week with the Europe based Aexus team. This time I had the honor of organizing and hosting the event and it was all worth it. The schedule was diverse and packed with lots of inspiring sessions, if you would ask me as the organizer ;-) - Marcel van der Heijden shedding his light on how early stage B2B investors operate these days in a fireside chat together with Chris Gerretsen. - Dirk Huibers from Spotr demonstrating how to remotely inspect an entire property portfolio with the use of AI hosted by Maurits Kool and Amanda Den Ridder. - Peter Bin and Terrence Risse presenting the SecurityHive case and asking our Aexus team to come up with a creative and innovative Go-To-Market strategy for 2025. - Jeroen Schreuders, Johan Holmström, Remi van Suijlekom and Maximilian Meierl showcasing their success working together with our partners Prosus Group, Ephesia Consult, iProov and Hiven Energy | Build smart energy apps during a panel session. - Philipp Schilgen sharing the details of his most recent deal he closed with the German construction company Strabag. - Chris Gerretsen, Nick Mobertz and Jos Van der Meulen hosting breakout sessions with small groups to brainstorm on how to maximize success for and with our partners. - Saskia Pollet hosting 'her' own Secret Santa session. - We celebrated not 1, but 8 (!) work anniversaries. Congrats and a big thanks to Karim Ebied, Nathalie Eichhorn, Lachlan Hamilton, Alasdair Stone, Joy Genevieve Rietveld, Johan Holmström, Nick Mobertz and Michael Gansen. A special thanks to everyone above as well as all other participants for your active contribution. On to the next one!

🌟 What an inspiring day with Aexus! 🌟 Terrence Risse and I had the privilege of attending Aexus' event last Thursday. Their Europe-based colleagues came together for a day of collaboration and innovation. In the morning, we presented the SecurityHive case and challenged the attendees to brainstorm creative strategies for increasing SecurityHive’s MRR within a set budget. But here’s the twist: They only had one hour to develop their ideas and prepare a five-minute presentation to pitch them to us. That’s no easy feat! Despite the tight time frame, all six groups delivered incredible results, showcasing out-of-the-box thinking, teamwork, and sharp presentation skills. Terrence and I were blown away by the quality and creativity of their ideas. Choosing a winner was anything but easy! A huge thank you to the people of Aexus, Roel Evers, and Chris Gerretsen for inviting us and allowing us to participate in such an inspiring event. The room's energy was electric, a fantastic reminder of how time pressure can spark true innovation. Here’s to more events like this that challenge us to think differently and push boundaries! 🚀 #Collaboration #Innovation #Cybersecurity

The past 3 days have been great to come together in Aexus HQ based in Utrecht, The Netherlands with all Europe-based colleagues and spend on-site time together 🇳🇱 Thank you everyone who was involved in organising, moderating and presenting the sessions - it has been inspiring, fruitful and our partners can look forward to seeing the value add of our work thanks to these learnings. I look forward to seeing everyone again in the next session & hope that this time it will be in sunny Spain ☀️🇪🇸

Expanding into international markets is a bold move for any innovative B2B tech company. You’ve developed a cutting-edge product or service, but entering new territories raises complex questions: - Which markets should we prioritize? - Where can we achieve the fastest ROI? - How do we avoid wasting resources on opportunities that don’t align with our strengths? This is where TAM (Total Addressable Market), SAM (Serviceable Addressable Market), and SOM (Serviceable Obtainable Market) come into play. These metrics aren’t just theoretical—they’re essential tools for creating a focused and actionable Go-to-Market (GTM) strategy. When combined with local expertise and strong execution, they help you prioritize markets, allocate resources effectively, and scale sustainably. Here’s an in-depth look at why TAM, SAM, and SOM are critical to your international GTM strategy and how to leverage them for measurable results. https://lnkd.in/edw9dF3e

Chris Gerretsen, founder of Aexus, will be a speaker / panelist at the Snowballn' One Million Event Series in Amsterdam on Friday 13 December. Theme: How to go from $0 to $1 million in Annual Recurring Revenue Learn the insider secrets and strategies from experts of Flink, Aexus + other companies to skyrocket your business from zero to one million The event will take place at TNW City / Singel 542 / 1017 AZ Amsterdam Get your tickets here:   https://lnkd.in/dRDcf5d9

Thinking about scaling your business to a new country? That’s fantastic news! It shows you’re doing something right. While the idea may seem daunting, countless companies have successfully made the leap before you. So, what’s your biggest challenge in making this move? I’d bet local knowledge is high on that list! That’s where we come in. At Aexus, our teams around the globe are ready to support you with their local expertise. They speak the language, understand the culture and know the unique nuances of the area you’re targeting. This invaluable knowledge can give you the head start you need to thrive in a new market. 🌍 Curious about how we can assist you on this journey? Visit aexus.com to learn more. If you’re considering scaling, what do you think you’d need the most help with? Let us know in the comments below! 👇😊