Via Marketing

Sometimes, all you need is a burrito to get your creativity to kick in.

You're limited in the amount of it you can buy. It's finite, nontransferable, and comes with an expiration date. Without it, financial wealth is meaningless. Without financial wealth, it still retains its intrinsic value—perhaps becomes even greater. Improve its quality, and it will become infinite. Time is your most valuable and scarce resource. Invest in it accordingly.

You're limited in the amount of it you can buy. It's finite, nontransferable, and comes with an expiration date. Without it, financial wealth is meaningless. Without financial wealth, it still retains its intrinsic value—perhaps becomes even greater. Improve its quality, and it will become infinite. Time is your most valuable and scarce resource. Invest in it accordingly.

This should be a mantra for marketers 🙌✍️ “Marketing is telling a true story, that resonates with your SMALLEST viable audience, THAT THEY WANT TO HEAR. - Causing them to take action and tell their friends. “ Your ICPs interests are all that matter. If they think it’s remarkable, then it’s remarkable. If you think it’s remarkable - who cares. Love it and couldn’t be truer Create and curate content around what they love. Take yourself out of the equation and you very well may be astounded by the results

Four out of the five are on point and still valid. "Secret" #3 is not going to work today like it did six months ago. We've helped numerous clients recover from Google's HCU, and building backlinks had the least impact. The only time we see backlinks making decent impact is when they come from non sponsored mainstream media. Activating a chain reaction of organic backlinks. Even from lower DA sites. Can be done with a PR campaign and not for the sake of building a backlink. Backlinks are still important, but if you already have 1,000 high authority backlinks, 2,000 won't help much. Instead, concentrate on: > Content: 80% optimizing existing and 20% creating new. > Functionality, UI and UX. > Transparency: Disclosing adverts or any other potential biases goes long ways. > Fixing everything suggested in Google PageSpeed. > Consistently growing SM engagement. 🤓

What’s the secret sauce nailing the top spot Google in 2025…? Hint, it's not all SEO optimization anymore. And If you expected Reddit answers as a top result for all 5 of these searches, I’ll buy you a coffee. ☕ ...(and not just because we should talk). Reddit has quietly becoming the dark horse in the race for Google’s coveted top spots. Even Wiz isn't safe! While everyone’s still battling over keywords, there’s a cheat-code hiding in plain sight: Reddit discussions are dominating SERPs across industries. Why? Because Google’s algorithm is practically doing backflips to feature these threads. Here’s the reality: It’s no longer just about technical optimization or backlinks. Google craves authenticity, and Reddit delivers it in spades. It’s like eavesdropping on the world’s biggest water cooler chat, and Google can’t get enough of it. Why does this matter for your B2B growth? 🗣️ Authentic user discussions trump traditional content—every time. 🔑 Long-tail keywords galore—Reddit captures niche, high-intent queries other platforms miss. 🚀 Direct line to your ICP’s pain points—real people sharing real challenges and solutions. This isn’t a coincidence. It’s a seismic shift in how Google ranks content, and it’s changing the game for B2B growth. If you’ve read this far, this is for you: Let’s attach a rocketship to your organic growth. I’ve built my career on understanding and "hacking" platform algorithms—taking even the most niche products and scaling them massively by leveraging the right platform strategies and providing maximum value to the target audiences. Let’s connect if you’re ready to flip the script and scale through organic channels. 🚀

"Email marketing is dead. Instead, you should:…" Every time I hear this, I know they don’t know that email marketing: ✅ High ROI ($36 for every $1 spent) ✅ Works for awareness, nurturing, and engagement ✅ Effective across all industries and segments ✅ Lowest cost and minimal effort ✅ Highly personalizable 𝐓𝐨 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐞𝐦𝐚𝐢𝐥 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬, 𝐝𝐨 𝐭𝐡𝐢𝐬: Low open rates → Personalize subject lines and test. Poor CTR/CTOR → Optimize content and improve CTAs. High customer churn → Segment and customize messaging. Not converting → Adjust your offer and messaging. Not seeing ROI → Do all of the above.

AI is reshaping marketing, and Adidas just proved it. Adidas' latest AI-made video ad is a glimpse into the future of advertising. They partnered with TechHalla to create an AI-powered spec ad using tools like MidJourney and RunwayML, pushing the boundaries of artistic innovation. It’s more than just showcasing a product—it’s a creative experiment highlighting AI's future possibilities in marketing. The future of creative marketing is here, and it’s powered by AI.

𝐒𝐚𝐦 𝐀𝐥𝐭𝐦𝐚: "I think GPT-4 sucks and expect the delta between ChatGPT-5 and ChatGPT-4 will be at least the same as between 4 and 3." 🤯 OpenAI is set to release Strawberry, their new AI model this fall: • Strawberry is a new LLM. It is 𝐍𝐎𝐓 𝐛𝐮𝐢𝐥𝐭 𝐨𝐧 𝐆𝐏𝐓-𝟒 • It can 𝐬𝐨𝐥𝐯𝐞 𝐦𝐚𝐭𝐡 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬 𝐚𝐧𝐝 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐞 𝐭𝐚𝐬𝐤𝐬 𝐢𝐭 𝐧𝐞𝐯𝐞𝐫 𝐞𝐧𝐜𝐨𝐮𝐧𝐭𝐞𝐫𝐞𝐝 before. • It can address subjective queries like 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬. • It’s also being used to train OpenAI’s next model, Orion, which is expected to reduce errors and improve reasoning even further. Imagine a model that can solve any logic puzzle on the first try. The question is not whether AGI (Artificial General Intelligence) is possible anymore but when.

Welcome to the team, Josh Klawansky! It's great to have you on board.