Trendemon

What does #ABM **really** mean in today’s B2B landscape? Is it just another buzzword, or is it truly changing the way we think about marketing? At its core, ABM is about zeroing in on the right accounts—the ones most likely to benefit from and engage with your solutions. But isn’t focusing on the right audience a foundational principle of all B2B marketing? 💡 And how does #Intent fit into the equation? Is it just a piece of the puzzle, or does it hold the key to unlocking smarter, more personalized strategies? 🤔 We recently tackled these questions with Simon James, Senior Global Marketing Operations Manager at Everbridge. Together we explored the RevOps revolution and how aligning people, processes, and tools is transforming the way we drive growth 🚀. 👉  Catch the full session here: https://lnkd.in/df7R_BDQ #ABM #RevOps #B2BMarketing #MarketingInsights #B2BGrowth

 🌟 Ready to revolutionize your B2B GTM strategies? 🌟 We're thrilled to introduce Trendemon's Partner Program—designed for agencies leading B2B growth 🚀 💼 What’s in it for you? ✔ Attract ICP accounts ✔ Engage them with impactful content ✔ Convert that engagement into pipeline With GTM Compass, our free account-based insights tool, you’ll gain powerful ways to evaluate, optimize, and showcase measurable ROI for your clients ✨ Who’s this for? 📈 Agencies specializing in GTM strategy and content services 💡 Experts driven by impact and measurable results It’s time to bridge the gap between traffic metrics and pipeline conversions. Let’s partner and transform B2B marketing together 🌐. 👉 Learn more about our Partner Program here: https://lnkd.in/dmrarJ9A #B2BMarketing #ABM #WebsiteOptimization #GTMStrategy #B2BGrowth #MarketingPartners

🚀 See our Autopilot content recommendations in action! This feature is part of our Company Engagement Report which is automatically generated for every account that visits your website. It displays all the insights you need at your fingertips💡. 🔷  Aggregated engagement metrics per company 🔷  Detailed journeys of all pageviews and conversion points 🔷 AI-powered summaries of content consumption, topics of interest and intent to buy 🔷 Autopilot - personalized AI content recommendations per company - to boost engagement, spark high intent, and drive pipeline growth ✨ Plus, you can easily view the engagement report of each company directly inside your HubSpot! #B2BMarketing #ABM #AccountBasedMarketing #EngagementMetrics #MarketingAutomation #HubSpotIntegration 

💡 As Gen-AI continues to advance, many wonder which roles might disappear—and how this will reshape the B2B buyer’s evaluation process. Are we about to see a complete transformation in how marketing and sales teams operate? We recently teamed up with Adir Zimerman, founder of Rainmakers, to dive deep into the future of marketing and sales roles - From how Gen-AI will impact day-to-day tasks to what it means for the buying journey. 🔗 Ready to explore the future? Watch the full session here: https://lnkd.in/djRp3ivT #B2BMarketing #SalesInnovation #GenAI #FutureOfWork #AIandSales #SalesTransformation #B2BBuyers #MarketingTrends

💡 Personalization is no longer a “nice to have” in B2B marketing—it’s a must. But how do you implement personalization at scale? Tenable faced this challenge head-on, needing a platform that could: 🎯 Scale personalization for over 1M monthly website visitors 🔄 Handle complex buyer journeys with diverse products and sales processes 🤝 Effortlessly integrate with tools like Adobe Marketo to connect the dots across different touchpoints of each contact Trendemon provided the solution they needed. The result? 4x uplift in conversion rates to opportunities! 🚀 🚀 👉 Read the full case study here: https://lnkd.in/dE-JxhWM #ABM #AccountBasedMarketing #B2BMarketing #WebsiteOptimization #PersonalizationAtScale #MarketingTech #DigitalExperienceOptimization

👇See our #GTM Compass in action! This feature is designed to streamline your #GTM planning with precision and ease 🎯. Dive into insights, uncover trends, and empower your team to make data-driven decisions faster than ever before!             What can #GTM Compass do for you? 🔎 Discover which target accounts are visiting your website 📈 Analyze conversion rates to high engagement and pipeline 💡 Identify assets that are capturing the interest of target segments 🌟 Track how traffic sources & paid media campaigns are impacting deals #GoToMarket #GTM #ABM #AccountBasedMarketing #SalesTech #MarketingInnovation #BusinessGrowth 

🌟 Signals are the key to unlocking growth in B2B marketing!  Whether it’s sales signals, marketing signals, or the all-important digital signals, understanding and acting on these cues can make or break your strategy. In a world where data drives decisions, tuning in to the right signals is essential for staying ahead of the competition. We recently had an insightful meetup with Hillel Zvi, SEO & ABM Lead at Check Point Software, where we dove deep into how to leverage intent and refine your global strategy for maximum impact 🌍. 🎥 Catch the full discussion and gain actionable insights here: https://lnkd.in/dj9cqT8p #B2BMarketing #ABM #AccountBasedMarketing #DigitalMarketing #MarketingSignals #B2BGrowth

We had the pleasure of sitting down with Jon Miller—co-founder of Adobe Marketo and Engagio (acquired by Demandbase), and former CMO at Demandbase—to explore the transformative trends reshaping the B2B marketing landscape. We discussed these topics: 🎯 Reimagining Branding: Shifting focus from demand generation to building a stronger brand for long-term success. 🤝 Buying Group Marketing: Evolving beyond ABM to target buying committees, increasing conversion opportunities. 📊 Revamping Metrics: Moving from attribution to engagement-based KPIs for a clearer view of account journeys. 🔐 Owning Your Audience: Adapting to regulations and cookie deprecation by prioritizing first-party data. 🤖 AI’s Role in Marketing: Cutting through the hype to harness AI’s strategic potential. Watch the full session here: https://lnkd.in/ewZVv-4M #B2BMarketing #ABM #AccountBasedMarketing #MarTech #BrandStrategy #BuyingGroupMarketing #FirstPartyData #MarketingMetrics

🚀 See our page-level optimization in action! ✨ Update any element on any page to deliver personalized experiences at scale. Seamlessly create dynamic variations for every segment by adjusting titles, images, buttons, colors, texts, and layouts—all with our front-end editor, no coding required! 🖥️⚡ 👇 Watch this short clip to see the magic in action! #ABM #AccountBasedMarketing #WebsiteOptimization #B2BMarketing #PersonalizationPlaybook #NoCode #CustomerEngagement #GrowthStrategies #MarTech

⭐ A sneak peak into JFrog’s ABM plan ⭐ When it comes to ABM KPIs, the question often asked is: what should we measure?  The answer, though, varies depending on which team you ask 🤔. We recently teamed up with Michal Hershkovitz, Sr. Demand Generation Manager at JFrog. Tune in as she emphasizes the importance of aligning KPIs across teams 🔄. 🎬 Watch the full discussion here: https://lnkd.in/dj9cqT8p #B2BMarketing #ABM #AccountBasedMarketing #GrowthStrategy #DemandGeneration #MarketingInsights #B2BPlaybooks #B2BGrowth #GTMstrategy