Addressable.io

We are incredibly thrilled to announce the completion of our new fundraise 🎉 📢 A total of $13.5M raise with new investors BITKRAFT Ventures and Karatage joining existing investors Viola Ventures, Fabric Ventures, Mensch Capital Partners, and North Island Ventures. 📢 Serving over 50 businesses and managing more than 750 campaigns. 📢 Web3 wallet dataset now spans 6 new blockchains — Arbitrum, Optimism, Polygon, BNB Chain, Avalanche, Base — in addition to Ethereum. 📢 Specialized playbooks for Gaming, DeFi, L1 & L2, B2B, Exchanges, and Infrastructure. 📢 3 new ad networks: Unity, Pubmatic, and Magnite — in addition to the initial coverage of the Twitter ad network (and soon Reddit). 📢 1-Click SDK Installation: available on Google Tag Manager. 🌍 HQ in Tel Aviv, with offices now in London, Madrid & New York! Our hearts are full of gratitude 🙌🏻 To our investors, clients, partners, and the dedicated team at Addressable - thank you for being part of this incredible journey. We are excited about the future, eager to continue leading the charge in #Web3 marketing, and ready to embrace the challenges that lie ahead. Full announcement 👉🏻 https://lnkd.in/dgDHCJSJ

We’re starting 2025 strong! Join us on Jan 5th in Tel Aviv as we co-host RW3: TLV Marketing Mixer – the Web3 networking event you can’t miss with MarketAcross and Herzog. 📍 Details + Luma registration link in the comments below. Let’s meet, chat, and grow together.

When done right, Web3 advertising empowers builders to share their vision and connect with the right audience. With the right product, timing, and offer, it creates real value, helping great solutions reach those who need them. Watch the full YT episode with the Polygon Labs's Head of Marketing Leon Stern. Link in the comments.

Imagine knowing exactly which channels bring the right users. Whether they find you through paid social, email, direct traffic and more, Addressable tracks the journey from first touch to on-chain conversion. No guesswork, just actionable insights to scale your Web3 campaigns smarter.

Picture this: You’re launching a Web3 platform and looking for high-net-worth users, Michael Saylor’s audience for example. Wallet-owning whales. But Saylor doesn’t promote other projects. With Addressable you don’t need his endorsement. You can directly target his audience instead. This is how smart marketers win in Web3. 🔘 Michael Saylor’s audience isn’t just big, it’s valuable. Using the Addressable platform, here’s what we found: • 1.8M wallets tied to real users (not bots) • 763K social accounts • High wallet balances totaling $892B Let’s break down why this data changes the game for Web3 marketing. 🔘 Who are Saylor’s followers? • Top locations: US (16%), Nigeria (7%), India (6%), UK (5%) • Top tokens: Wrapped ETH, $MATIC and stable coins such as USDC, USDT and DAI • High wallet activity: These users are not just holders, they’re actively engaging in the Web3 space. You don’t just see numbers, you understand the behaviors and assets of real users. 🔘 Why does this matter? Michael Saylor’s audience = high-net-worth, active Web3 users with higher wallet balances than most KOLs. Global reach spans key regions like the US, Africa, and Asia. Ideal for geo-targeted, hyper-relevant campaigns. Bonus: They also follow top KOLs like Changpeng Zhao , Vitalik Buterin, and H.E. Justin Sun, as well as major Web3 companies like Binance, CoinMarketCap, Coinbase and more. Whether you’re targeting whales or building smarter partnerships, Addressable equips you with actionable data to win Web3 in 2024.

It’s official: The new Addressable website is live! More intuitive, more resources, and packed with insights to showcase how we’re shaping the future of Web3 marketing. Explore the new homepage, featuring product insights and tools designed for growth. But that’s not all, here’s what’s new: 🔘 Platform Section Dive deeper into how Addressable works: • Targeting: Reach users based on their Web3 activity. • Attribution: Track on-chain + off-chain impact effortlessly. • Analytics: Actionable insights for smarter decisions. • Optimization: Refine campaigns for results that count. It’s everything you need in one place. 🔘 Use Cases Real-world applications for real growth: Whether you’re acquiring users, launching a new dApp, or retaining loyal audiences, our platform is built to support every stage of your Web3 marketing journey. Check the Use Case section for strategies tailored to your goals.  🔘 Learn Section We’ve made it easier to stay ahead in Web3: • Insights & Opinions: Latest trends and ideas. • Case Studies: See how our clients drive growth. • Product Updates: Stay informed on what’s new. Your Web3 marketing hub is just a click away. Find the link to the website in the comments.

Web3 isn't about users, it's about people and relationships. Polygon Labs is turning its community members into core team players, creating advocates, not just numbers. Hear from Leon Stern on how they're redefining engagement in Web3. 🟣

Addressable’s Monthly Product Update: Simplifying Web3 Marketing. This month, we’re rolling out updates designed to make Web3 marketing smarter, sharper, and more impactful. Here's what’s new: ◉ X-Based Audiences - Target wallet owners based on who they follow on X. - Connect with communities aligned with your dApp, not random users. - Add off-chain signals to refine audience targeting. - Optimize campaigns with better insights for higher ROI. This helps marketers achieve more precise targeting, stronger engagement, and reduced ad spend waste. ◉ Double Down on What Works: Marketing Overview - No more guesswork. Discover what truly drives results. - Identify top-performing platforms (email, paid, organic, etc.). - Segment users by geography, blockchain activity, or platform. - Track wallet signups, site visits, and conversions in real-time. Spend less time analyzing and more time scaling what works. ◉ Turn Drop-Offs into Opportunities: Funnel Analysis - Find where users lose interest and adapt instantly. - Track every stage of the customer journey, from click to conversion. - Spot weak points and refine your strategy with ease. - Use filters like region or device to target more effectively. Fewer leaks in your funnel, more completed journeys. With smarter targeting, actionable insights, and precise conversion tracking, Addressable is making Web3 marketing seamless and effective. Explore our November Product Update, link in the comments below.

Polygon isn’t just about Ethereum, it’s about uniting everything. Move chains, Cosmos, Evm, and beyond. With Leon Stern, we explore how Polygon Labs is breaking barriers and reshaping Web3 by unifying ecosystems without forcing projects into a single mold. Full YT episode linked in the comments. 

NEW EPISODE: We sat down with Leon Stern, Head of Marketing Polygon Labs, to dive into the future of #Web3. From AggLayer & ZK Tech to the power of community vibes, discover how Polygon is shaping a scalable, unified blockchain ecosystem. 🎧 Full Episode here: https://lnkd.in/dM6Z3F8A