FANHub by Genius Sports

We're heading to CES 2025 to discuss the growing sports marketing opportunities for brands to explore! Join the Genius Sports team at the Aria Sky Suites and discover how to: 🏈 Unlock the power of FANHub: This fan activation platform combines programmatic, CTV and social media buying capabilities with exclusive access to premium sports inventory, all powered by 20+ years of sports data expertise. 🏅 Elevate sponsorships: We'll share how we use augmented reality to create engaging experiences, like our work with Madden and 2K. 📈 Drive results with data: Learn how to leverage data to measure sponsorship effectiveness and optimize campaigns. #CES2025 #sportsmarketing #FANHub #GeniusSports Schedule a meeting with us and learn more about FANHub!  https://bit.ly/4fgdcua

🔊 “Because we understand everything on the field, and we can understand the coordinate space, we can seamlessly integrate ads within the experience. We can make the message feel like it's truly part of the ecosystem that you're enjoying." Our GM of Advertising Manny Puentes recently appeared on the Marketecture Media podcast in conversation with Jeremy Bloom 🌞 at the IAB Tech Lab International Summit. Watch the full interview here: https://lnkd.in/ePe2XuBR

Tune in tomorrow, Dec. 11, at 1 p.m. ET; for the Future of Sports: Marketing, moderated by Front Office Sports and presented by SponsorUnited and supported by Genius Sports and the United Football League (UFL). This virtual summit will bring together marketing professionals to discuss new branding strategies in sports, how to get fans on your side, and how to expand your reach globally. Register today ➡️ https://bit.ly/3VwDbGQ

🏅 Genius Sports has been recognized in the sports category at The Drum Awards for Media for our digital campaign driving ticket sales for Indianapolis Motor Speedway. The prestigious Drum Awards celebrate the best work, companies, and people in marketing and media. 🎥💻 Our campaign combined data-driven dynamic video creative with programmatic media buying, targeting racing fans in key U.S. states in the month leading up to the race. The results? 👉 Over 𝟭,𝟲𝟬𝟬 extra ticket sales 👉 An impressive 𝟱.𝟵𝘅 ROAS View the full results here: https://lnkd.in/eB6f8R-h #TheDrumAwards #FANHub

🚨 𝗜𝗻 𝗰𝗮𝘀𝗲 𝘆𝗼𝘂 𝗺𝗶𝘀𝘀𝗲𝗱 𝗶𝘁! Genius Sports' webinar on leveraging dynamic creative to engage sports fans is now available on-demand. 💡 According to Front Office Sports, 𝟴𝟳% of fans use a second screen while watching live sports, making data-driven creative that drives urgency key for targeting fans around live sports. What you'll learn from the session, featuring David Goldfrach and Joseph Pizer: 📊 How to integrate live game data feeds in dynamic ad formats 🤖 Utilising predictive AI to analyze sports ad creative performance 🧱 How to build hundreds of dynamic creative formats seamlessly Watch it here 👉 https://lnkd.in/e7ec8F8i

Missed opportunities are a marketer's worst nightmare 😱 Don't let another game-winning moment slip by. 🎥 Our next webinar 𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲: 𝗧𝗵𝗲 𝗚𝗼𝗹𝗱 𝗠𝗲𝗱𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗳𝗼𝗿 𝗦𝗽𝗼𝗿𝘁𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 will show you how your brand can react instantly to live events. Join us on November 14 to learn how to: 🎯 𝗖𝗮𝗽𝘁𝘂𝗿𝗲 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁  🧬 𝗖𝗿𝗮𝗳𝘁 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗲𝗱 𝗳𝗮𝗻 𝗷𝗼𝘂𝗿𝗻𝗲𝘆𝘀 ✨ 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 📊 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗮𝗻𝗱 𝗺𝗮𝘅𝗶𝗺𝗶𝘀𝗲 𝗶𝗺𝗽𝗮𝗰𝘁   Register now: https://lnkd.in/e7ec8F8i 

🏟 Imagine watching a game live and getting real-time stats, replays, and insights from your living room! 𝟓𝟖% 𝐨𝐟 𝐟𝐚𝐧𝐬 at live sporting events say they want this (Deloitte). That's why teams like the Los Angeles Rams have partnered with Genius Sports to show their fans augmented, data-driven in-game highlights within SoFi Stadium, which is hosting Super Bowl LIX. Long-term sponsor, Verizon, will be integrated at crucial times within the highlights, unlocking premium new augmented advertising inventory in front of a highly engaged audience. 𝐆𝐞𝐧𝐢𝐮𝐬𝐈𝐐 - our AI-platform - will bring to life key in-game data points such as throwing distance and running speed to create a more immersive fan experience, while providing new assets for the Rams' long-term partner, Verizon, to activate. Click the link in the comments to learn more. 👇 #GeniusIQ #sportsadvertising #AIinsport

📈 Fans of the National Football League (NFL) spent over 17 billion hours engaging with all aspects of America's favourite sport during the 2023 season. 📲 Whether it's via social media platforms, through fantasy football, sports betting, streaming or broadcast interaction, record-breaking digital engagement has become a hallmark of the NFL's soaring success. ✍ Genius Sports' Head of US Sales (Brands and Agencies) David Goldfrach explains how brands and advertisers can make the most of the unprecedented digital engagement opportunity. Read the article below. 👇 #BuiltOnGenius

💬 "Sports fans have become increasingly addressable with the rise of digital streaming. There's a massive opportunity to reach these fans and tell an authentic story, and brands can access this today through FANHub." Genius Sports had a busy time at Advertising Week New York last week: 🚀 We launched FANHub, our new Fan Activation Platform designed specifically to reach and engage sports fans 🗣 Manny Puentes talked orchestrating omnichannel strategies for sports audiences with Russell Sapienza (Advertising Week) 🏈 And we presented a panel with Sarah Bishop (National Football League (NFL)), Gina Whelehan (Butler/Till) and Eric Jackson (Sportico) exploring how to captivate sports fans across multiple platforms using real-time game data #awnewyork2024 #sportsmarketing #fanhub

Stop playing by the old rules. Introducing 𝗙𝗔𝗡𝗛𝘂𝗯, the only ad platform that understands fans’ love of sports... and your need for marketing results. 🆔 𝗙𝗮𝗻-𝗙𝗶𝗿𝘀𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 Safely integrate 1st-party data, overlay proprietary audiences, and capture the fan journey with Genius Sports' identity graph, FANHub:ID. 🎯 𝗖𝘂𝗿𝗮𝘁𝗲𝗱 & 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗜𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 Buy high-quality, brand-safe media across social and programmatic channels, including display, video, CTV, audio, and DOOH. 📈 𝗕𝗶𝗱𝗱𝗶𝗻𝗴 & 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 Monitor performance with customisable bid models, real-time reporting, pacing and bidding strategies based on audience datasets, inventory, and live game data points. 🎨 𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 Scale your campaigns with display and video creative that instantly integrates Genius Sports' play-by-play data and fan preferences. #FANHub #GetInTheGame #SportsMarketing