YouGov Sport

Ahead of tonight's Emirates NBA Cup Championship, we've looked at YouGov Sport BrandIndex daily brand tracking data for Emirates to see how the airline's investment in a global National Basketball Association (NBA) sponsorship has resonated with the league's fan base. The verdict? - a slam dunk! 🏀 🏆 Key brand metrics like Impression and Awareness are at all time highs for Emirates following the start of the NBA 2024-25 season, where Emirates branding has been amplified in all league games. With the acquisition of naming rights to the NBA Cup (formerly known as In-Season Tournament), Emirates has been able to maintain this advantage nearly 3 months post-start of season - with brand Impression among NBA fans in particular at 2X the levels seen among the broader US adult population. For more YouGov insights on this partnership, read on!: https://lnkd.in/eYsHbEQB #nba #emirates #sponsorship #sportsbusiness

What do Americans think of the NCAA College Football Playoff expanded field this year? According to YouGov Sport data, most (55%) think 12 teams is too many, with 1 in 4 believing the 2024-25 field is just the right size. American's early favorite to win? Texas Longhorns Football. Gain more insight from the topical sport questions we ask our panelists, daily, here: https://lnkd.in/drPEVdRU

37% of British boxing fans watched the Paul/Tyson fight on Netflix - but that doesn't mean they liked it! 60% felt the fight was unfair...perhaps partially explained by a very similar 55% of fans who have an unfavourable opinion of Jake Paul... Next up? British fans hope it's hometown hero Tyson Fury - 28% want Paul to take Fury on next 🥊 Stay tuned as YouGov Sport continues to follow the flurry of live sport content on Netflix and other streaming platforms - if sport fans are watching, then so are we. More YouGov data on the fight here: https://lnkd.in/danSXXpr #sports #netflix #sportsbusiness

Subway Series Swap: New York Mets fans are set to become even bigger supporters of Juan Soto following his record-setting new contract. With Soto already Mets fans' 6th favorite current MLB player, he's poised to climb the ranks quickly moving into the 2025 MLB season. #yougov #mlb #sportsdata

Great insights from our US Head of Client Services, Davey Chadwick, featuring YouGov Sport data to explore a future of AI-driven play calling in the NFL. Our clients have asked us for more insights and editorial about the Sport industry, using the data they already love and trust - look for much more of this from our global YouGov Sport team moving forward! 🙌

🏆 We are thrilled to announce the latest recipients of YouGov Sport's Employee of the Quarter award, Joel Turner and Rhys Jennings! 🎉 🌟 Joel Turner, our Senior Analyst, Despite managing several major clients himself, Joel always finds time to assist with other clients when needed. He is a top team player who consistently goes above and beyond. 🌟 Rhys Jennings, our Analyst, Whilst stepping up for the team during an incredibly busy period, Rhys also managed to create a dynamic tool that went above and beyond the original scope requested by the client. Let's extend our heartfelt congratulations to Joel and Rhys for their exceptional achievements and dedication to excellence! 🥳 👏 🎉 #Congratulations #YouGov #EmployeeOfTheQuarter

🏆 We are thrilled to announce the latest recipients of YouGov Sport's Employee of the Quarter award, Natasha Glassford and Alex Cosenza! 🎉 🌟 Natasha Glassford, our esteemed Associate Director, has secured new business with existing clients across globe by building strong relationships and delivering high-quality work, all while managing numerous clients and projects exceptionally well. 🌟 Alex Cosenza, our Senior Manager Client Services, has always getting stuck into the details whilst viewing projects holistically, Alex has been a key conduit between his team, Margaux Matrix team, and Procurement team, ensuring maximum clarity for all with regards to briefed projects. Let's extend our heartfelt congratulations to Natasha and Alex for their exceptional achievements and dedication to excellence! 🥳👏 #Congratulations #YouGov #EmployeeOfTheQuarter

It was a pleasure to learn from so many experts in media consumption and fan engagement at last weekend's Euroleague Basketball Business Summit! 🏀 We also want to thank organizers for inviting Sarah Melville, Media Director YouGov Sport, to facilitate one of the many insightful panels. 💡 Congratulations to the entire organization team, and we look forward to coming back next year! 🏆

📣 Final call to reserve your seat! Don't miss the opportunity to attend the Business Summit,  the event that will bring together team managers, brands and promoters of the leading European basketball competition organised by Euroleague Basketball together with YouGov Sport this Saturday! 🏀 Sara Melville, YouGov Sport's Media Director, will introduce the panel: "Navigating the changing landscape of media consumption." The details: 📅 May 25th  ⏰ 10:00  🔸 Nhow hotel, Berlin Reserve now! 👇 https://lnkd.in/eKneDJRQ

YouGov Sport will participate in the upcoming Business Summit, the event that brings together team managers, brands and promoters of the leading European basketball competition organised by Euroleague Basketball. 🏀 Sara Melville, YouGov Sport's Media Director, will present the panel: "Navigating the changing landscape of media consumption." 👉 Register by clicking the link to attend! https://lnkd.in/eKneDJRQ 📅 May 25th ⏰ 10:00 🔸 Nhow hotel, Berlín