You Agency

MAIN CHARACTER ENERGY MUCH? Loving our flamboyant new campaign for Superdrug’s rewards app. Catch it as you sashay around London. Hannah Park Max Lawrence Sean Parkin Alice Launder Emily Simmons Emily Kapikyan

THE SELF-PROCLAIMED ‘PERSONALITY HIRE’. Alright. You’re a ray of sunshine. But that’s not why we hired you. We hired you because we hoped you’d tell us your skincare routine. Still, great skin and personality alone won’t land you a job. Or that recent promotion (with a long new title - Senior Account Executive & Social Specialist). Soft skills are an under-appreciated superpower in this industry, and perhaps every industry. The way you handle client relationships is more valuable than you think and the way you run the TikTok when everyone else runs away from the TikTok is not to be overlooked either. So never change & keep that personality shining bright, Alice Launder. Or we’ll revoke your access to clean water privileges ❤️

WE ARE NOT A CULT. Every quarter, on a Wednesday, we have a catch up on how the agency’s doing, go over any special announcements (like our rebrand and new hoodies), take a blood oath and head out for a fun activity. Any resemblance to a cult is accidental.

WELCOME HAMISH. Introducing our new Head of Art – Hamish Cullen! He’s told us if he could be any fictional villain, he’d be Lord Farquaard. Which explains his Shrek backpack and stationary kit. Sort of. But he has EXCELLENT taste in all things design, concepts and copy – we’re very excited to have him on board.

YOU’VE CHANGED. Or have we? We’ve always been bold. Champions of pushing the creative envelope (and occasionally the ASA) to the limit. Every aspect of our new rebrand HAD to reflect that. Whatever the brief, we come out the gate swinging – helping clients to punch above their weight. Always. So. BRIGHT, punchy colours. Motifs that hit you SQUARE in the eyeballs. A chunky ELECTRIC BLOOD logo. We haven’t changed. But NOW the outside matches the inside.

AS THE PROPHECY (Asana plan) FORETOLD! Our rebrand hath arrived 🙌 Check out our new site please: https://you-agency.com/

BY THE PRICKING OF OUR THUMBS, something really cool is coming. We should probably get our pricking thumbs checked out. Could be heart related.

Alice Launder, Jennifer Granger and Victoria Henry-LeMaster attended the Tribe Global Conference (here is our mandatory plug that we are founding members of said global independent agency network). We’re pleased to report they weren’t kicked out and didn’t do anything weird. In fact, they returned with the following wisdoms: 1. Know your audience: Not everyone is on TIktok, nearly half of reels and shorts users don’t even touch it. So tailor your content to the platform, because every app has it’s own unique style and audience expectations 2. Boomers Are Shopping More Online: Baby Boomers are increasingly shopping online. It’s a good time to consider this often forgotten demographic when thinking about your next target audience 3. Building Trust with Influencers: While more people are following influencers, trust is something that must be earned. Brands need to carefully choose relatable advocates to connect with audiences in an authentic way. 4. Repurpose, Don’t Repeat: It's important to repurpose content rather than duplicate it. Adjusting content for different platforms ensures it stays fresh and engaging without feeling repetitive. 5. Engaging through Sports Marketing: Sports marketing lets you connect with audiences while they're indulging in the content they consume. Depending on your brand, it could be a useful vehicle to provide visibility in an interesting context, reaching people when they're most engaged and leaning in. 6. Brands aren't defined by their logo: A brand is how people perceive your product or service when the logo is no longer visible. So think about what your brand means once the logo is no longer there? Is it clear what your brand is? 7. Everything is PR: People are watching so earn their attention Nice one, team 😎 Credits:  Tom Hedges Russell James Daniel Sheridan Rhodri Harries Jeremy Hemmings Jennifer Webb Jorg Borgwardt Greetje Demuelenaere Emma Keenan James Kirkham

Well, [redacted]. We can’t [redacted] believe it. We finally made a campaign that can [redacted] swear. And The Drum have [redacted] shortlisted it. Our HR department reviewed this post and quite frankly, [redacted] ruined it. A [redacted] massive thank you to Howe Tools Limited.

Well done to Gary, who fought his way onto the stage overpowering two bodyguards in the process! He had an important message to share – how humour can turn heads (and profits) in advertising. Thanks Tribe Global for a wonderful day (and not pressing charges).