White Camino - Marketing Agency

Our final blog post of 2024 focuses on the good things that have happened. This is our nice list. The brilliant breakthroughs, the happy accidents and acts of kindness, sans agenda. All with a little help from our pals and Ryan Reynolds: https://bit.ly/4iKH0Ck 👀 Big thanks to Will Worsdell FRSA, Rachel King, Ben Perkins, Ned Wells, Gemma Butler, Melissa Fretwell Chartered Marketer and Paul Marchant for sharing your moments. And finally, instead of glitzy parties we have chosen to support the vital work Choose Love does for refugees and displaced people around the world ❤️. #chooselove #whitecamino #merrychristmas #holidays

It’s cold out there but lovely and toasty in our marketing bag. Have a rummage around and you’ll find: 🌿 VLC - Green Summit 24 - a great initiative from Cámara Valencia bringing together thought leaders, brands and government to share the latest on the big themes; circular economy, AI, financing and our favourite, communicating the challenges and solutions for the planet. 🌿 Bluestone National Park Resorts Ltd have gone stateside with a raft of coverage we’ve landed featuring the great work they are doing in Wales. Their regenerative tourism blueprint paves the way, literally, with recycled nappies. It also has a five hectare 3.2MW solar farm positioned on historic silage pasture, has fully transitioned to BioLPG, provides electric buggies for guests, is electrifying its fleet of cars and vans, and uses Hydrotreated Vegetable Oil to fuel its tractors. Supporting carbon reduction while driving business growth. Amazing stuff.  Check it here: http://bit.ly/4g71zXI 🌿 Strategic partnerships - we always recommend spending time selecting and matching the right brand to partner with and grow together. That’s something we can help with too. #sustainablemarketing #communications #marketingagency #whitecamino

Tis’ the season to support startups especially those who entered our startup marketing kit competition 😃. The shiny prize is of course our startup kit. This is a distillation of our tried and tested 3D model - the fundamentals for building a brilliant brand identity. BIG congrats to Nina van Schaick and the Peripear Ltd team on the win 🥳. Looking forward to getting to work! #startups #marketingagency #whitecamino

Another great issue of zoom-in is out today for anyone working in TV and film production👇👇. BIG thanks to Caroline Jones and Howard Calvert for their stellar work producing this issue. Check it out. #zoominmag #medialawnews #whitecaminomarketing

Nothing to do with car brands, everything to do with our work with Startups. Skedr is a piece of smart software that enables photographers to showcase more of their work on Flickr.  The brainchild of Enric 🤖 Bisbe Gil, he shared these kind words: "Working with White Camino, has helped supercharge the strategic direction for the Skedr brand and move the thinking along. I highly recommend them for any startup who needs help telling their story in words, pictures or video." Thanks Enric and big thanks to Katcat S. for her epic animation skills visualising what Skedr does. If you’re into Flickr, check it out. #photographers #startups #whitecamino #marketingagency

Our marketing bag is a lively one this week, have a nosey: 📺 Production and Content people - if you don’t have zoom-in on your reading list, you are missing out. Head to our lovely client’s site abbasmedialaw.com to subscribe and enjoy for free. 🦦 Word of the day - Spraint. Clearly we work with excellent wordsmiths but It’s not often we get such remarkable lingo in our day to day catch ups. 🤑 Startup Marketing Kit Competition - yes we are doing our annual giveaway that marks our support of VDS and Startup Valencia. Any founder who wants to create a solid brand can enter. We have one beautifully useful kit up for grabs. It's a tiny form to fill out, moments of your time. Head to https://lnkd.in/dyeGsJsv #startups #competition #otter #marketingagency #whitecamino

Stat du jour Today’s trio of Net-Zero Carbon Action Sessions from edie kicked off with this brilliant discussion: 'Net-zero needle-movers: Making decarbonisation a reality'. Loved hearing from all the speakers and we were particularly encouraged by the stats below from Lydia Elliott at Deputy Director, Supplier Decarbonization at We Mean Business Coalition when asked why decarbonise now? PS. Small business check out their SME Climate Hub Action Space #whitecaminomarketing #sustainablemarketing

Our marketing bag is bursting at the seams this week with: 😃 Clean creatives - we are now proud ambassadors. Every misleading message about climate change starts with a fossil fuel company working with an agency. The communications industry is an essential part of the disinformation machine. So we’ve taken the pledge and only work with businesses who do not support the fossil fuel industry. 😃 Feeling the afterglow of VDS - the second year we exhibited meeting some incredible founders, students and potential collaborators. We pitched the power of storytelling for startups, explained how marketing is more than google ads and met some fellow members of Startup Valencia. 😃 New blog sharing the genuine highs and lows for four brilliant founders is now live here: https://lnkd.in/dwqpMpng If you’re a startup and keen to find out more, connect with our founder Melissa Fretwell Chartered Marketer . She’s nice and has biscuits 🍪.  #startupmarketing #vds2024 #whitecamino

We're exhibiting at VDS today which inspired us to catch up with four female founders who are doing brilliant things combining hard graft, community and ingenuity. They shared their highs and lows in our latest blog. HUGE thanks to Lucy Lafferty - Brown, Alex Sudron, Paula Cifre and Gabriella Bord 🍉 for their pearls. A must read for any startup, all here: https://lnkd.in/dbPBvD53 #femalefounders #startups #whitecamino #VDS2024

⚡ Not long now… VDS is one of Southern Europe’s premier international tech events and a platform that transforms Valencia into a global tech hub. The event has become the meeting point for entrepreneurs, startups, corporations, and investors thanks to Startup Valencia 🙌. Stats fans check this; it is expected to bring together over 2,500 startups, attract over 12,000 attendees from 100+ countries, and facilitate connections between international corporations and over 700 investors with assets under management valued at over 30 billion euros 🤑 . We're one of those numbers, come find us at the pod i123D. Our founder Melissa Fretwell Chartered Marketer will be speaking too. Roll on Wednesday 23 October 😃. #VDS2024 #startups #marketingagency #whitecamino