I like to think we do a really good job of connecting the dots between the different issues our clients work across. Sometimes this involves hustling freshly squeezed juice on the streets of Berlin.
Last month at the World Health Summit, we supported our partner to bring together issues that are too often discussed in silos but are intrinsically linked: malnutrition and maternal health.
Our goal at the conference was to emphasise to decision-makers and funders that prioritising interventions to address maternal malnutrition is crucial for improving and saving lives, while also reducing health inequities between women in high- and low-income countries. We highlighted that in many low- and middle-income countries, where malnutrition and child mortality are high, pregnant women typically receive only iron and folic acid supplements. In contrast, Multiple Micronutrient Supplements (MMS), which provides 15 essential vitamins and minerals, are far superior prenatal vitamins shown to significantly improve the health of both mothers and their babies.
Our message to delegates was simple: invest in your own health at hashtag #WHS2024 by enjoying one of our freshly squeezed juices, and invest in the health and well-being of women and families by supporting the adoption of MMS.
In addition to our juice activation, we delivered a robust event plan, including a panel discussion and partnerships with health influencers. I'm really proud of this project and the insights we're gaining as we engage more in decision-making forums, using event activations as a tactic to bring important issues out of the spaces where they’re often confined.
Special thanks to Tatiana Podovalova, Ky Walker and TINGE STUDIO for their incredible design work, and S/O to my fellow juice hustlers Leanne Levers, PhD and Harshi Hettige.
Check out the campaign landing page: https://lnkd.in/dXiAk3w4