Dive in! 🤿 This is digital out-of-home like never before! 🐠 Wavemaker UK and P&O Cruises promote their holidays with an immersive 3D billboard at Waterloo station 🇬🇧 Wavemaker UK, GroupM and DOOH.com have collaborated on P&O Cruises first-ever programmatic, immersive 3D digital out of home (DOOH) ad campaign. Running until the beginning of March, commuters and passers-by at Waterloo London Underground station will experience the true feels and vibes of a P&O Cruises holiday. As you descend the escalators an immersive under-the-sea creative takes you beneath the waves, with fish swimming out the screen, to a ‘holiday like never before’ - all while riding the underground. Produced by P&O Cruises Creative team and brought to life by DOOH.com, P&O Cruises captivating voyage of discovery doesn’t end there. Powered by an innovative geo-location targeting and digital-first strategy the audience reach for this positively provocative campaign will be extended further through smart media activations. Dynamic DOOH ads using real-time API feeds will showcase the current locations where P&O Cruises ships are setting sail, alongside updates on the weather as they pass through their exotic destinations. A potential balmy 29℃ in Barbados, or a pleasant 20℃ in the Canary Islands is bound to make cruise lovers dream of sunnier climes and new adventures in 2025 as they battle the UK winter chills. Jennifer Manning, Managing Partner, Wavemaker UK, comments in LBBonline - Little Black Book: “The ‘Holiday Like Never Before campaign provides the perfect platform and inspiration to create a series of super innovative DOOH media activations. Working in close collaboration with the GroupM team we’ve implemented an innovative, digital-first media strategy to ensure the P&O Cruises DOOH ad campaign is an unmissable experience. It is certain to capture the attention of cruise lovers and potential holiday goers in key geo-locations when they are in a prime purchasing mindset and as the biggest booking window of the year is fast approaching. We look forward to seeing the results it achieves”. #dooh #marketingstunt #advertising
About us
At Wavemaker we believe there is always a better way to grow. We know that growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. But exceptional growth requires uncomfortable change – and this change demands courage, from our clients and from our people. That’s why we’ve built Provocative Planning, a way of working powered by our spirit of restless enquiry in pursuit of better outcomes. It rejects traditional linear planning in favour of a modular approach, fusing machine learning and human intelligence in a unique way that gets the best from both. The three growth modules in Provocative Planning – Unlock, Maximize and Transform – provoke growth at different speeds, for today, ongoing, and for tomorrow. Positive Provocation empowers our people every bit as much it does our clients. It inspires us to be well-informed, careful listeners with the confidence and knowledge to ask tough questions. We become more confident, more courageous, more capable. When we positively provoke, we Grow Fearless. We shape consumers’ brand decisions and experiences through media, content and technology. Wavemaker’s Provocative Planning is fuelled by the world’s most powerful consumer decision-making data. This means we know where and how you can win customers. The intelligent insight this provides feeds our world-class precision capabilities in every area of our business, from planning and activation, to our integrated practices such as ecommerce and content – provoking growth for many of the world’s leading brands and businesses. #GrowFearless #PositiveProvocation
- Website
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http://wavemakerglobal.com/
External link for Wavemaker
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- London, London
- Type
- Public Company
- Specialties
- Content, Communication Strategy, Media Planning & Buying, Digital Marketing, Search/SEO/PPC, Social Media Strategy, and Consumer Insight/Research
Locations
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Primary
Get directions
Sea Containers
18 Upper Ground
London, London SE1 9ET, GB
Employees at Wavemaker
Updates
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A brilliant play on the 5Star ethos 💥 We're proud of this one 🔺⭕ 🟥 #newwork Wavemaker Asia-Pacific 🇮🇳
The 'Squid Game 5Star Hunt' Last week, we put a challenge to all 5Star lovers to find a 5Star pack with the Squid Game symbols on it (Circle, Square, Triangle)... And the first one to DM us a picture of the pack would win a huge prize. Sharing the reveal film here, that shows that all you needed to do was 'Eat 5Star, Do Nothing'. Hope you all like it! Also, you can check out the campaign teaser film on Youtube (Link in the first comment) Credits: Mondelez: Syed Rizvi, Arpita Kalubarme, Yash Desai, Aishwarya Chopra, Anjali Madan, Nitin Saini, Rakhee Bansal, Aishwarya Jain, Priya Dixit Netflix: Poornima Sharma, Deep Chhabria, Adyasha Dash, Rebecca Daniel, Nikhil Pillai, Ankita Singh, Jasmine Latkar Ogilvy: sukesh nayak, Karunasagar Sridharan, Nishigandh dhende, Jugal Joseph, Arushi Bajaria, Darshan Dhonde, Khushali Bhansali, Himanshu Sonparote, Ganapathy Balagopalan, Russell John, Shiksha Singh, Aayushi Jadli, Beenu Kurup, Priya Gokani Thakkar, Patrick Britto, Bindu Singh Wavemaker: Shekhar Banerjee, Nikhita Arora, Naina Shewakramani, Satish Rajamani, Chintan Thakker, Pratik Dawda, Navneet Kabra, Chinmay Kale, Shilpa Chauhan, Dhara Shah, Laxmikant Paradkar, Apeksha D., Pooja Patel, Vipul Vaidya, Prathik Shetty, Shivani Kamal, Mohish Parekh, Abhishek Dhir, Jarmanjeet Singh, Avinash Kotian, Sebastian Dias, Dhaval Pawar, Mayur Gawli, Jitin Shirke, Viraj Bhanage, Dhwani Mistry, Priya Rao Production Partner: Hogarth Director: Nitin Menon #Ad #Collab #Marketing #Cadbury5Star
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Happy New Year from all of us at Wavemaker! 🟠 As we step into 2025, we’re excited for the opportunities ahead and grateful for the connections we’ve built. Here’s to a year of Positive Provocation, growth, collaboration, and meaningful success. Wishing you a fantastic year ahead 🧡 #wavemaker #growfearless #2025
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We're #hiring a new Senior Associate, Planning in New York, New York. Apply today or share this post with your network.
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We're #hiring a new Investment Coordinator - Media in London, England. Apply today or share this post with your network.
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✨❄️ Wishing all our incredible people and clients a holiday season filled with joy, warmth, and togetherness! 🎁💫 Thank you for embracing Positive Provocation and being part of the Wavemaker journey. Here's to a bright and successful year ahead! 🌟🎉 #HappyHolidays #PositiveProvocation #Wavemaker
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We're #hiring a new Global Planning Manager in London, England. Apply today or share this post with your network.
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We're #hiring a new Global Planning Manager in London, England. Apply today or share this post with your network.
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Wavemaker makes gaming ads more shoppable in a world-first tech integration for L'Oréal 🛍️🎮🛍️ We've unveiled groundbreaking technology this week, making gaming ads shoppable for the first time. This innovative solution bridges the gap between gaming ads and ecommerce, enabling brands to re-engage gamers outside the game to drive purchases. For example, a player enjoying The Sims Mobile might encounter a non-intrusive ad for mascara within the game. Later, while browsing online, they are served a clickable ad featuring The Sims iconography and directed to a retailer like Amazon to make a purchase. This pioneering initiative was spearheaded by Wavemaker’s Bukky Moemeke, Platform Experience Director, and Rita Harnett, Global Head of DTC & Social Commerce, in collaboration with in-game advertising platform Anzu.io and The Trade Desk. Piloting in Canada with plans to expand globally, the campaign is set to revolutionise how brands connect with gaming audiences. #gcommerce #ecommerce #gaming
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Wavemaker reposted this
Thank you Wavemaker and especially Amy Meikle and Richard Fuller for taking care of us at Audible Europe throughout 2024 - starting from the launch of the record-breaking '1984' and continuing with Audible's first global campaign that saw our brand reaching its 2-year peak in the UK! I'm so proud of the partnership we have developed - you really are an extension of our team. Looking forward to producing more award-winning work in 2025 (no pressure).
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