"Tourism is underpinned by the people in local communities and the places they represent. I always think the authenticity of those stories is really what attracts both international and domestic visitors and is what sets #Britain apart from its many competitors." Our CEO Patricia Yates speaks on location from the Lancashire Mining Museum in Astley Green, just outside #Manchester, on the importance of our history and heritage and people from across our communities who shape, and tell the story, of #Britain. A shout out too for our upcoming 'Starring GREAT Britain' screen tourism campaign launching in the coming weeks. The campaign is using the powerful draw of films and TV shows, places used in filming and seen-on-screen, to attract international visitors and encourage them to explore #Britain, driving visitor spending into regional economies. Watch this space for our blockbuster inspired launch in January.🎬 🎞️ Nick de Bois CBE Gavin Landry Marketing Manchester Marketing Lancashire Department for Culture, Media and Sport Tracey Edginton Rachael Farrington Paul Gauger
VisitBritain
Travel Arrangements
London, England 49,043 followers
Our mission is to make tourism one of the most successful and productive sectors for the economy.
About us
VisitBritain (www.visitbritain.org) is the national tourism agency, a nondepartmental public body, funded by the Department for Culture, Media and Sport (DCMS), responsible for promoting Britain worldwide and developing its visitor economy. Our mission is to grow the value of inbound tourism to Britain, working with a wide range of partners in both the UK and overseas. Through our global reach, we aim to increase visitor spend to all parts of Britain and improve Britain’s ranking in the eyes of international visitors.
- Website
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https://linktr.ee/VisitBritainBiz
External link for VisitBritain
- Industry
- Travel Arrangements
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Government Agency
- Founded
- 2003
- Specialties
- marketing, advice, partnerships, sales missions, international tourism, and Britain
Locations
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Primary
Get directions
3 Grosvenor Gardens
London, England SW1W 0BD, GB
Employees at VisitBritain
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Travis Qian
Head of Great China & Northeast Asia - VisitBritain
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William Burton
Entrepreneurial CEO & Non-Executive Director | Skilled in Resolving Complex Challenges and Maximising Business Potential, especially in the Travel &…
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Saul Batzofin
Project Portfolio Director at VisitBritain
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Robin Johnson
Global Marketing Director at VisitBritain
Updates
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We extend our warmest congratulations to VisitEngland Advisory Board (VEAB) member Fiona Pollard on the announcement of her CBE for services to tourism in the King's New Year Honours List 2025. Fiona has been a valued member of our board since March 2018, and also served as Interim Chair of the VEAB from November 2022-September 2023. She has been instrumental in championing the digital transformation of VisitBritain/VisitEngland to enhance our digital and data capabilities so that we can reach new audiences, better serve industry and support regional growth.
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Don’t miss our news and opportunities in 2025! Sign up to our industry newsletter for updates on our news including our latest research, trade events, training opportunities, vacancies and more. https://lnkd.in/eVjfjfkd
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We provide industry-leading data and analysis on the tourism sector with our research into inbound travel. Our research covers a wide range of topics from market analysis to help grow your business overseas and statistics on inbound passengers, to film and TV research supporting the industry to get involved in our upcoming #StarringGREATBritain campaign. We will be sharing more data and insights from new sources in 2025. Visit the link in the comments to discover our research and insights.
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In 2024, we were delighted to be named one of the Sunday Times Best Places to work! We are a global, inclusive and flexible organisation and our purpose is to drive a thriving tourism industry, creating sustainable economic growth across Britain.. We offer a range of exciting career opportunities including marketing, PR, communications, trade, digital, analytics and insights, e-commerce and corporate services. If you want to join one of the Best Places to Work in the UK in 2025, see our vacancies page for new opportunities when they become available.
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In 2024, we were delighted to be named one of the Sunday Times Best Places to work! We are a global, inclusive and flexible organisation and our purpose is to drive a thriving tourism industry, creating sustainable economic growth across Britain.. We offer a range of exciting career opportunities including marketing, PR, communications, trade, digital, analytics and insights, e-commerce and corporate services. If you want to join one of the Best Places to Work in the UK in 2025, see our vacancies page for new opportunities when they become available.
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Our research shows films and TV are powerful motivators for travel. More than 9 out of 10 potential visitors are interested in visiting film and TV locations used in filming or seen-on-screen during their holidays here in the UK. Throughout 2024, we have been engaging with travel trade, media and influencers showcasing our screen tourism offer, increasing the bank of ‘bookable’ screen tourism products and getting these on itineraries of international travel trade to sell to their customers, to build momentum for the launch of our Starring GREAT Britain campaign in early 2025. Next year, we will continue our programme of travel trade, media and influencer activity, starting with Showcase Britain in January.
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