Vencha

Vencha

Think Tanks

Cheltenham, Gloucestershire 593 followers

Igniting Growth for B2B SaaS Businesses. The Go to Market specialists for B2B SaaS Leaders.

About us

Your Challenge You're a funded B2B SaaS business that feels lost amidst shifting growth targets. You're seeking clarity amidst the chaos and are stumbling through an unfocused product proposition, missed sales targets, and ever-expanding product features that don’t seem to resonate with customers. Vencha's Promise Your ambition is vast, but the road to success requires precision. While others showcase broad opportunities, our focus is razor-sharp. We're obsessed with understanding your customer's pain, ensuring your product messaging isn't just broad, but plays directly to your Buying Persona’s personal challenges. We champion the belief of being invaluable to someone specific. If we can rock the world of 25 ‘middle of the dartboard’ customers then we know that the business will scale. Dive deep, refine your focus, and let Vencha reignite your SaaS growth. Our Philosophy Before casting a wide net, get uncomfortably narrow and be indispensable to a select few. We go against the grain of the generic VC pitch deck mindset, spotlighting the unmatched power of specificity and targeted growth. Authors of the Go to Market Handbook for B2B SaaS Leaders (https://amzn.eu/d/iLXyyHg) Vencha help ambitious B2B SaaS businesses become the best version of themselves. With an unremitting focus on customer pain and getting uncomfortably narrow, we've build a methodolgy that allows SaaS Leaders to create a visualised pain statement that can then be tested on identified Buying Personas. Our methodology covers off all of that plus how to define your perfect customer, how to build a market map face book, driving inbound leads into your business, as well as pricing and packaging. We cover when and how to hire a sales team and also support Founders to build an armour piercing Investor Proposition.

Website
https://vencha.team
Industry
Think Tanks
Company size
2-10 employees
Headquarters
Cheltenham, Gloucestershire
Type
Privately Held
Founded
2019

Locations

Employees at Vencha

Updates

  • Vencha reposted this

    This is a fascinating insight from Williams F1 Team Principal James Vowles. “𝗡𝗼 𝗼𝘁𝗵𝗲𝗿 𝗽𝗹𝗮𝗰𝗲 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗲𝘃𝗲𝗿𝘆 𝘄𝗲𝗲𝗸, 𝘁𝗼 𝘁𝗵𝗲 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲 𝗹𝗶𝗺𝗶𝘁 𝘆𝗼𝘂’𝗿𝗲 𝗰𝗮𝗽𝗮𝗯𝗹𝗲 𝗼𝗳” While Williams may not be living up to their historic levels, this level of drive to challenge their own process, make a tweak, make a change must be unbelievably empowering to that team. The message here is clear, don't wait and see but challenge and discover what you can change for incremental gains and insights. The same is true in tech, you don't know what you don't know. Vencha we've banged the door on challenging your Thesis, diving into what you customers pains are and why they're really buying from you. Well worth a watch on the High Performance Podcast

  • Vencha reposted this

    View profile for Harry Tottman, graphic

    Associate at Vencha

    𝗗𝘆𝘀𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝘁𝗲𝗮𝗺𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗻𝗼𝗿𝗺, 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗲𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻. Teams have to be able to disagree and resolve issues and feel comfortable in doing so. Often team members closest to the issue are brushed to one side in favour of a senior voice. This is normal but often resolves little and kicks the can down the road. Most teams struggle with trust, conflict, commitment, accountability, and results. Why is that? Because building a cohesive team is hard work. It requires: → Vulnerability → Healthy debate → Clear decision-making → Peer-to-peer accountability → Shared goals But the payoff is worth it. Functional teams: → Deliver better results → Retain top talent → Navigate challenges with agility → Enjoy their work You can't afford to settle for dysfunction. Invest in your team. Start with trust. The rest will follow. Visual from Chris Tottman Vencha Richard Blundell

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  • Vencha reposted this

    View profile for Richard Blundell, graphic

    B2B SaaS Sales and GTM Expert - Software & AI | Founder @ Vencha | NED | Strategic Adviser| Co-Author, The Go to Market Handbook for B2B SaaS Leaders

    𝗔𝗿𝗲 𝘆𝗼𝘂 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗮 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀? Discover the leadership transitions vital for each stage of growth 🚀 As a founder, you must identify where you are in your business journey. Then, adapt your leadership style accordingly. Here are the key leadership transitions to consider: 🌱 Start-up stage In the START-UP phase, you're the Brave Warrior. Here, it's all about being single-minded, brimming with personal confidence, and thriving on adrenaline. Your day? An animated whirlwind of activity, moving mountains with sheer will. But beware, for this intensity can sometimes morph into impatience and intolerance. 🚧 Scale-up stage Transitioning to SCALE-UP, you embody the Considered Architect. This phase demands a calm, systems-oriented approach. You're the planner, the unflappable strategist, meticulously crafting every move. A high EQ leader, you foster a harmonious and effective team. However, the risk? Getting too bogged down in details, losing sight of the bigger picture. 👑 Grown-up stage In the GROWN-UP phase, you ascend as the Wise Monarch. Your role transcends mere management; you're a visionary, a strategist, a beacon of inspiration. With a commanding presence, you're politically astute, adept at future-proofing the business. But even monarchs have their follies - a tendency towards arrogance or detachment from ground realities. - - - - Remember: This is not just a transformation; it's a revelation. It requires introspection, adaptability, and a deep understanding of not just your business, but also of yourself. What kind of leader are you? Visual from Chris Tottman Vencha Harry Tottman

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  • Vencha reposted this

    View profile for Richard Blundell, graphic

    B2B SaaS Sales and GTM Expert - Software & AI | Founder @ Vencha | NED | Strategic Adviser| Co-Author, The Go to Market Handbook for B2B SaaS Leaders

    📈 What slides do you need in a Raise Deck? Our advice is keep it short and sweet. 💰 Here are the only 10 slides you need in your pitch (according to Guy Kawasaki, Chief Evangelist ): Slide 1 – Title: Make them remember your name. It’s your first handshake. Slide 2 – Problem: Dive deep. If they don’t feel the problem, they won’t see the need. Slide 3 – Solution: Here’s where you shine. Show your product, its benefits, and why it’s a game-changer. But wait, there’s more: Slide 4 – Business Model: How will you make money? Be crystal clear. Slide 5 – Magic: What’s your secret sauce? Tech, patents, a killer demo. And don’t forget: Slide 6 – Marketing/Sales: Your strategy to dominate the market. Slide 7 – Competition: Know your enemies and why you’re better. Slide 8 – Team: Investors bet on jockeys, not just horses. Show them your A-team. Finally: Slide 9 – Financials: Hit them with numbers that make sense. Slide 10 – Status & Use of Funds: Where you are, where you’re going, and how their money helps. There you have it. A pitch deck that doesn't just talk but persuades. What else would you add? Let me know in the comments below! visual from Chris Tottman & Vencha

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  • Vencha reposted this

    View profile for Harry Tottman, graphic

    Associate at Vencha

    Fantastic video from Rubén D. This is a critically important video from Peter Thiel and something that we at Vencha have discussed in the past. A young business in a massive market is going to struggle to get the penetration they're looking for and will bounce off prospects who are married to established providers. You have to be something to someone before you're anything to anyone. Paul Watson would ask how you would go about eating an elephant. You can't do it in one go and would have to work in stages. Focusing on something ultra niche drives down the CAC, focuses development and LTV skyrockets. The power here is that this niche loves you and when you expand you can reference these successes and ensure success in your second horizon. The same applies as you broaden your offering. You don't need to be Niche forever but being a big fish in a small pond and loving incrementally to larger ones seem preferable to being a minnow in the ocean. Thanks again Rubén D.

  • What a brilliant read from Rubén D. with Chris Tottman and Richard Blundell. The book was the first time that Vencha put down decades of thoughts and process onto pages. It was a long process but the end result is a book sold across the world. Driving value to founders and businesses along the way. While it has been a great asset in helping people understand what we do, we know there are out there who have navigated themselves out of choppy water using the book or coming to us to do a Vencha Project. For the book google The Go To Market Handbook for B2B Saas Leaders And for more information message anyone tagged in this post including myself and Paul Watson

  • The critical part of what Tony is saying is to build something fantastic for a specific type of customer before you worry about moats. Building something too rigid from day one puts hurdles in the way of adaptation, delivery and decision making. When you strike it big and the parts start working in cohesion around a Persona or Industry then moats become more critical. However, in the early days it is critical that you figure that out and deliver value before you pin yourself to something so specific. Chris Tottman #VenchaVideosforFoudners

    View profile for Chris Tottman, graphic

    Partner at Notion Capital

    "No startup from day one should be thinking about moats." - Tony Xu, DoorDash founder He adds: - Moats are academic. Great for classrooms, useless for operators. - No startup builds a moat in 1-2 years. Period. - Day 1 thinking about moats? You're doing it wrong. - End game matters, but it's years away. - Focus on lowest cost structure instead. The kicker? There's no moat on day one. For anyone. For any company. That's not bad news. It's liberating. So what should you do? - Solve real problems - Build something people want - Focus on execution - Think long-term, act short-term DoorDash didn't start with a moat. They started with restaurant delivery. Why? Lowest cost structure for future expansion. The moat came later. So stop stressing about moats. Start delivering value. What's your take? Is the moat mindset holding you back? — #VenchaVideosforFounders | Video #15 Find us at Vencha 💛 Read about my Book - The Go To Market Handbook for SaaS Leaders here - https://buff.ly/47mUhM4

  • We think the key here is being absolutely clear about what your purpose is. Whether that's in the pitch deck, website, or sales material it must be abundantly clear what your purpose is and for who. Secondary to that is making the process so simple and impactful that people want to spread the word. When it comes to tech, the further you stray from your north star the harder it gets to convey your message, especially for your perfect customer. #VenchaVideosforFounders

    View profile for Chris Tottman, graphic

    Partner at Notion Capital

    Jack Dorsey on why the Golden Gate Bridge inspires his products: Ever driven across the Golden Gate Bridge? It takes your breath away every single time. But here's the kicker: A bridge has ONE job - get you from A to B without falling. When it does that job well, it disappears. You're just thinking about point B. But some bridges? They're so stunning, they don't disappear. They add JOY to the journey. That's Square's mission: Move money from A to B. If we go down? If we confuse? If we cause issues? We're putting OUR problems before our customers. And that's just rude. But the Golden Gate isn't just beautiful. It's audacious: Built by just 1,300 people $33M budget (expected $50M) 3 years (expected 5) Small team. Big impact. 76 years later? Say "San Francisco" anywhere in the world. People think of this bridge. Can we build tech like that? Tech so iconic... So instrumental... So important... That people remember it? Talk about it? Spread it? That's the goal. Not just to build. But to inspire. What are you building today? 🌉 — #VenchaVideosforFounders | Video #11 Find us at Vencha 💛 Read about my Book - The Go To Market Handbook for SaaS Leaders here - https://lnkd.in/gbvSV5yU

  • A critically important video here. Paralysis by analysis over small decisions can be paralysing for all board members. Equally, going through heavy discussions over a simple or reversible change shouldn't take too much thought from senior leadership. An example of this might be if a team find some software that can cut out a tedious task that routinely slows them down their manager should have the agency to make that decision. If it doesn't work then it's back to the existing method and you go again. Conversely, if there's a suggestion to overhaul your CRM completely there should be time and care taken in making that decision. What happens to the customer data, what's the worst case scenario, what's the potential downside etc etc. For founders its important to give managers the keys to some budget to allow them to make decisions but also the confidence to bring things up to the senior level when there maybe a chance they're making a one way decision. Chris Tottman #VenchaVideosforFounders

    View profile for Chris Tottman, graphic

    Partner at Notion Capital

    Execute Much Faster - Jeff Bezos categorizes decisions into two types: 1. Two-way door decisions 2. One-way door decisions Here's the breakdown: Two-way door decisions: - Reversible - Low-risk - Can be made quickly - Should be delegated One-way door decisions: - Irreversible or costly to reverse - High-impact - Require careful analysis - Should be made by senior leadership As CEO of Amazon, Bezos often found himself being the "Chief Slowdown Officer" for one-way door decisions. Why? Because getting these right is crucial. The trap many companies fall into? Using a one-size-fits-all approach. They apply the same heavy process to all decisions, slowing everything down. Instead, Bezos advocates: 1. Empower individuals and small teams to make two-way door decisions quickly. 2. Elevate one-way door decisions to senior leadership for thorough analysis. The key? Knowing the difference. Next time you're faced with a decision, ask yourself: "Is this a one-way or two-way door?" Your answer could be the difference between paralysis and progress. — #VenchaVideosforFounders | Video #16 Find us at Vencha 💛

  • Hugely Valuable post from Chris Tottman We see dozens of companies dead set on VC money on their terms. This can quickly unravel when Investors start asking for the Why's. Why now, Why at this valuation, Why on these terms etc etc. These questions aren't unreasonable but as a Founder it is critical that you have the answers for the why's before you get in front of potential investors. Doing so gives investors confidence you've got a 360 view on your business and its trajectory as well as freeing up time to talk about you, your team and your product. #BrainDumps

    View profile for Chris Tottman, graphic

    Partner at Notion Capital

    Y Combinator just dropped their guide to seed fundraising. I turned it into this comprehensive cheat sheet. Here's what you'll learn: - When to raise (hint: it's not always now) - How much to ask for (without leaving money on the table) - Financing options (because one size doesn't fit all) - Convertible debt (the good, the bad, the ugly) - SAFE notes (simpler than you think) - Equity rounds (and when they make sense) - Valuations (the number game you can't ignore) - The fundraising process (from start to 'yes') I've been through this rodeo. 🤠 Trust me, this guide is the real deal. Don't reinvent the wheel. Read it. Bookmark it. Thank me later. #BrainDumps | BrainDump #89

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