Are you maximising the potential of 'search' in healthcare?🔎When done right, SEO doesn’t just deliver you visibility; it builds trust and drives leads. In the latest Brandcast Health episode with Dan Buckland, our CEO Tom Vaughton joins Oliver Capel, MD and co-founder of Medico Digital, to explore the true value of SEO in healthcare marketing. 🎧 Discover more and tune in here👉 https://lnkd.in/dz3UJb3y #SEO #healthcaremarketing #pharmaSEO
Varn Health
Business Consulting and Services
Bradford on Avon, Wiltshire 198 followers
The Specialist SEO Agency for Healthcare. Combining medical industry expertise & exceptional SEO capabilities.
About us
Varn Health | Innovators in Search We are SEO healthcare specialists offering expert SEO services in >> * Technical SEO * AI & Data Analytics * Off-Page SEO * Paid Search We are the SEO agency with a unique combination of medical industry expertise & exceptional SEO capabilities. We work at the forefront of SEO for healthcare and pharma businesses for the past 15 years and our parent agency Varn, has also delivered outstanding SEO results and ROI for global ecomm brands, online retailers & publishing businesses. We apply knowledge, insights & innovation gained through delivering excellence in SEO & digital marketing for multiple sectors, to your healthcare business.
- Website
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https://www.varnhealth.com/
External link for Varn Health
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- Bradford on Avon, Wiltshire
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Search Marketing, AI & Data Analytics, Technical SEO, Offsite SEO, Content Creation, Link Building, Google Analytics 4, Paid Search, Search Engine Optimisation (SEO), Website Analytics (Google Accredited), Digital PR, and Website Statistical Analysis
Locations
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Primary
Get directions
The Old Brewery
Bradford on Avon, Wiltshire BA15 1NF, GB
Employees at Varn Health
Updates
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A peek at the podcast featuring our CEO Tom Vaughton, alongside Oliver Capel and hosted by Dan Buckland, ‘search can be the hidden gem your marketing strategy needs’…🔎👇 #pharmaseo #seo #healthcaresearch
HCPs are struggling to find pharma content online! 😱 Picture this, you’ve just launched a beautifully crafted new website, the content is approved, polished and ready for the world. But when you proudly search for it on Google in front of your expectant colleagues, you’re met with an awkward silence as it barely appears in the rankings. The next instinct? Call your web agency and demand higher Google Search rankings. But beyond these vanity metrics, a well-executed search strategy is often overlooked. Search can be the hidden gem your marketing strategy needs right now. It has the potential to bring in warm leads, drive valuable traffic, build trust, and support healthcare outcomes worldwide. 👏 Join me, Oliver Capel and Tom Vaughton for our SEO for Pharma Podcast as we cover: - What's possible and permissible - Technical and keyword strategy - Research tools and insights - The journey from leads to loyal customers - The future of search (with AI) - The importance of customer-first mindset 🎧 You can find the full episode here, available via your favourite podcast platforms: https://lnkd.in/eVP4UFzX Don't forget to sign up when you get there, so you never miss new content!
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If you're on a mission to engage with HCPs, we can reveal a well hidden secret - the real game-changer to engage with HCP's is hiding in plain sight: 'Search'🔎 Search can deliver measurable results, bringing in warm leads, driving high-value traffic and building trust in healthcare; yet 'search' is a strategy the pharma industry simply isn’t leveraging enough. We want to change that. Varn Health CEO Tom Vaughton joined a podcast with Dan Buckland of Brandcast Health, alongside Oliver Capel, MD and co-founder of Medico Digital. Together, they tackle the big questions surrounding search in pharma marketing. The episode explores: ❔ What’s possible and permissible: Understand the boundaries and potential within regulated search strategies. 💻 Technical and keyword strategy: Learn the essentials of optimising your content for better search performance. 🛠️ Research tools and insights: Discover practical tools and approaches to enhance your SEO research. 💡 From leads to loyal customers: Develop a commercial journey that maximises value from search-generated leads. 📈 Measuring impact: Understand the KPIs and outcomes you can expect from effective search campaigns. 🤖 The future of search: Explore the integration of LLM AI search tools, like #SearchGPT, in modern strategies. 🥇 Customer-first mindset: Shift your perspective to prioritise genuine audience engagement and trust-building. 🔗 A must-listen for pharma marketers >> https://lnkd.in/dXG79C4G #SEO #Pharmamarketing #Search #Pharmasearch
SEO for Pharma: Building Trust and Getting Results
brandcasthealth.com
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When it comes to marketing in the healthcare space, balancing the needs of HCPs and patients can be difficult; whose search behaviours, intent and language preferences can vary significantly. In our latest article, we outline the key differences in search behaviour between HCPs and patients and how to create a keyword strategy that delivers value across search engines and AI-driven answer engines. Read the full article here >> https://lnkd.in/epExKH4j #digitalheath #healthcaremarketing #patientengagement
SEO Keyword Strategy for Patients and HCPs | Varn Health
https://varnhealth.com
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In our latest blog, our Senior Technical SEO Manager Helen Dalton shares 8 considerations for a multi-domain strategy for healthcare websites. To find out more about the compliance, localisation, maintenance and other key aspects to consider for international websites, read the full article >> https://lnkd.in/eKVnmeHN #digitalhealth #internationalSEO #pharmamarketing
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🌐 How should you manage multiple domains on international healthcare sites? The best solution will depend entirely on what you are trying to achieve with your websites, how much content you have, as well as the health regulations you are working alongside. In our latest article, our Senior Technical SEO Manager Helen Dalton details 8 items to take into account when considering a multi-domain strategy for healthcare websites. Read the full article here >> https://lnkd.in/eKVnmeHN #digitalhealth #internationalSEO #pharmamarketing
Multi domains for global healthcare sites | Varn Health
https://varnhealth.com
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‘The goal is simply to provide information that is supportive of your customers’ questions.' Learn how a marketing strategy focussed on providing helpful content to patients and HCPs goes hand in hand with compliance. 🎙️SEO podcast episode coming soon with Dan Buckland featuring Tom Vaughton and Oliver Capel👇 #pharmaseo #patientengagement #healthcaremarketing
Is compliance just an excuse for lazy marketing in pharma? Or does it truly prevent us from being relevant and supporting customers when and where they need it? These are some of the tough questions we tackle in our upcoming podcast, 'SEO for Pharma: Building Trust and Getting Results.' with Tom Vaughton and Oliver Capel. Watch the clip below for a taste of this insightful conversation 👇 - Shouldn't all our marketing aim to answer HCPs' questions? - Shouldn't we provide information where HCPs are actively searching? - Can compliance teams become partners in solving engagement challenges? - Is pharma's product-centric, promotional approach to marketing falling short? Find answers to these questions (and more) by signing up for our email newsletter here 👉 https://lnkd.in/eYnJ_yHR You’ll be the first to know when the podcast drops! 🎉
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Discover the value of search in your pharma marketing strategy.🎙️SEO podcast episode dropping soon with Dan Buckland featuring Tom Vaughton and Oliver Capel👇 #pharmaseo #seo
What is search marketing, and how can we use it in pharma? 🔍 Did you know that 85% of HCPs use search engines to find medical and clinical information online? Yet, how many pharma marketers are conducting SEO research, prioritising technical audits, or aligning their content strategy to truly meet HCPs' preferences? I’m confident more of you will see the value of search in your marketing strategy after listening to these two legends, Tom Vaughton and Oliver Capel! If you want access to the full episode, make sure to sign up for my newsletter here 👉 https://lnkd.in/eYnJ_yHR. If you do, you'll be the first to know when the SEO episode drops! 🎉
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In case you missed it, Varn Health CEO Tom Vaughton, explains how the recent launch of SearchGPT will impact how HCPs and patients find information online. You can read more about what’s happening and the impact on pharma and healthcare businesses, in our latest article from the team ‘SearchGPT Launches: What does this mean for healthcare? >> https://lnkd.in/edkbyUfb #PharmaInnovation #PharmaSEO
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OpenAI recently introduced SearchGPT, an AI-powered search engine poised to transform how healthcare professionals and patients discover information online. In our latest article, Varn’s SEO Manager David Foy shares his initial observations on the accuracy and functionality of SearchGPT, as well as how it currently compares to other AI Search softwares such as Google AI overviews when it comes to use in Pharma and Healthcare. Read the full article here >> https://lnkd.in/ebrnU5t3 #SearchGPT #PharmaInnovation #HealthcareTech
Search GPT Launches: What does this mean for Healthcare? - Varn Health
https://varnhealth.com