Kaya (YC S21)

Meet Vault — one of the rising names in the fintech industry of North America. When Vault came to us, they were having a challenging time competing against legacy banks in terms of awareness and brand equity. With no marketing assistance in place, it was becoming more difficult for them to set up proper tracking and attribution and iterate the process further. Kaya helped Vault by: - optimizing Google Ads campaigns for better awareness and brand equity - enabling full visibility into Cohort-level ROAS and improved traffic quality with a comprehensive reporting framework - establishing effective iteration cycles that led to a significant increase in signups We are excited to see the exponential growth of Vault unlocked by performance marketing. And if you think that such growth is possible for your company as well, feel free to request a free proposal through the link dropped in the comment section.

A never-ending December CEO paradox!

Did you know that improving your Google Ads Quality Score can lower your cost-per-click (CPC) by up to 50%? For businesses running Google Ads, Quality Score isn’t just another performance metric. It’s a critical lever for maximizing ROI. A higher Quality Score means lower ad costs, better placements, and more visibility for your brand in front of the right audience. The impact is clear: 1. Ads with a high Quality Score can achieve up to 80% higher click-through rates. 2. Businesses with optimized Quality Scores save on ad spend while driving significantly more qualified traffic. But here’s the challenge: Quality Score isn’t determined by budget—it’s determined by relevance. Google rewards businesses that deliver a seamless user experience, aligning keywords, ad copy, and landing pages with user intent. On the flip side, a low Quality Score is a costly mistake. Higher ad costs, lower impressions, and fewer conversions. Simply put, you’re working harder but getting less. For companies serious about maximizing ROI in Q1 of 2025 through paid marketing, start thinking about how you can design your campaigns in such a way that would come with a higher Quality Score. Check out Kaya’s step-by-step guide on how you can do it. Link dropped in the comment section.

Your landing page is the first impression your visitors get. Is it leaving the right one? As the world spins faster, first impressions matter more than ever. A landing page is no longer just a place to collect leads. It’s your opportunity to truly connect with your audience. And yet, many landing pages fail to deliver on that promise. We have listed out the must-have elements every landing page should include to boost your conversions and engage visitors from the very first second. Save this post for later, and take a peek into the comment section for the detailed blog. #landingpageoptimization #adlandingpage #paidmarketing

Congrats to spotLESS Materials on being featured in NYT Wirecutter by The New York Times 🎉 We at Kaya (YC S21) are thrilled to see spotLESS Materials' innovative, PFAS-free coatings get the recognition they deserve in NYT Wirecutter. Having witnessed their journey firsthand, we know this milestone goes beyond a great product – it's about pioneering sustainable solutions that simplify lives and safeguard our planet. Cheers for leading the change! #innovation #sustainability #PFASFree #spotLESSMaterials #cleantech #toiletcoating #startup

Huge Congratulations to Apron on Their $30 Million Series B Funding! 🎉 As Apron’s trusted marketing partner, we at Kaya (YC S21) are thrilled to see them helping more businesses make it by digitising business payments. Beyond simplifying processes, Apron is leveling the playing field for SMBs and startups to grow faster at lower costs, which aligns with what we truly believe in. Excited to see Apron’s innovative strides continue in shaping the future of business payments. #fundraising #startup

In HubSpot’s podcast, Kieran Flanagan (Zapier’s CMO) called us the “AI-specialist agency”, as an example of the future of marketing agencies. They see Kaya (YC S21) as a model for agencies run by a small, highly-skilled team of marketing experts, with AI deeply integrated into how we work. Here at Kaya, we go beyond the ChatGPT API and have built internal tools that: → Automates boring, repetitive tasks → Processes data for real-time insights → Helps to brainstorm and fine-tune ideas Which translates to faster and smarter iterations for ad campaigns All at a lower cost. For clients — 6x uplift in ad performance, some in just 2 weeks! For us — Our marketers are happier too 🫶🏻 Want to see how Kaya can help you grow faster with AI-powered paid ads? Get your free proposal here: https://lnkd.in/gxMbvxHX — Thanks again to Kieran and Kipp for the shoutout! “Marketing Against the Grain” is a great podcast not to be missed! Check out below👇 https://lnkd.in/gq-bu-sF

Big Congratulations to Encord on Their $30 Million Series B Funding! 🎉 Encord is the world’s leading data development platform for multimodal AI, empowering teams to confidently and efficiently move from prototype to production. We’re continually impressed by the relentless execution speed and groundbreaking innovations from this powerhouse team. Can’t wait to see how Encord will continue to shape the future of AI 🚀 #fundraising #startup

Huge Congratulations to spotLESS Materials 🎉 We’re thrilled to hear that spotLESS Materials has secured new funding! Their revolutionary coatings are making it easier and more effective to keep our homes spotless— truly changing the game with nanotechnology. Proud to have been part of your journey so far, and excited to see what we can achieve together in the future. Once again, congratulations to Birgitt Boschitsch, Sara Korsunskythe and the entire team at spotLESS Materials on this milestone! 🚀 #Fundraising #yc #startup

Kaya (YC S21) just launched on Y Combinator’s Launch YC! 🚀 We blend marketing expertise with cutting-edge AI workflows, delivering white-glove marketing services and analytics to empower startups with 10x growth, all while saving significant time and money. Zapier's CMO aptly described us as the "AI-specialist agency of the future", and for good reason 😎 Find out how you can finally see better marketing ROI here 👇 https://lnkd.in/ggCgzrCF #YC21 #YCombinator #startups #paidmarketing #digitalmarketing #AI #marketing