Twine

Is email marketing really worth it for freelancers? Absolutely – it’s one of the most effective tools to stay top-of-mind and build relationships with potential clients. Here’s how to make it work for you 👇 Email marketing may seem old school, but it's one of the most powerful tools in a freelancer’s arsenal. It keeps you connected with potential clients and nurtures relationships over time. Here’s how to make email marketing work for you: 1. Offer a lead magnet: Create a valuable resource (like an ebook, template, or checklist) to encourage sign-ups. Try offering something like "10 Website Must-Haves for Tech Startups" to attract your ideal clients. 2. Segment your list: Group subscribers by interests or needs to ensure you’re sending content that resonates. Targeted messaging = higher engagement. 3. Provide consistent value: Share tips, insights, or exclusive offers regularly. Be helpful, not just promotional. 4. Include case studies: Show off your successes with case studies that build trust and demonstrate your expertise. 5. Build relationships, not just sales: Focus on the connection. When you prioritize value, clients come naturally. At Twine, we’ve seen freelancers use email marketing to great effect, turning casual contacts into loyal clients. Who’s ready to make email their secret weapon? 💪 Looking to grow your freelance business? Comment GROW below, and we’ll send you a link to our newsletter packed with insider tips on building your freelance career!

If your startup could speak, how would it sound? I am, of course, talking about sonic branding. Think the iconic Netflix ‘ta-dum’, which is as recognisable as their logo. Or the Microsoft Windows startup sound, which has been a familiar tune for generations of computer users. These simple audio cues instantly evoke the brand and create an emotional connection with customers. You can create that same lasting impression for your brand with the right sound strategy. On Twine, you’ll find top-tier freelancers who can help with: 🎶 Product Sound Design: Memorable UI sounds, app interaction audio, and notification alerts that enhance the user experience 🎧 Composing: Custom music for pitch videos, product demos, and explainer content 🎙️ Podcast Production: Full support from recording to editing and promotion 🎤 Vocalists & Voiceover Artists: Professional voices for tutorials, onboarding videos, and AI assistants that embody your brand 🎬 Sound Design & More: Attention-grabbing audio for social ads, demo videos, and virtual events 👉 Ready to get started? Post your project for free today on Twine

🎉 50% OFF Twine Pro – Cyber Monday Deal! 🎉 Cyber Monday is here, and it’s your LAST CHANCE to level up your freelance game at half the price! 🚀 Get Twine Pro’s annual subscription for just $83.99 ✨ What’s included: ✅ A sleek, one-page website to show off your work ✅ An AI Application Writer to save you time ✍️ ✅ Apply to 50 jobs/month to maximize opportunities ✅ Get featured in client searches for more visibility 🔍 ✅ Directly contact clients via email, WhatsApp, or phone 📲 ✅ Keep more of your earnings – no transaction fees! 🌟 More visibility, more job wins, and more control over your freelance career! ⏳ Don’t wait—this deal disappears at midnight! 👉 Comment 'PRO' to get your discount now. Let’s make 2025 your best freelancing year yet! (*usual price $167.99)

Looking to build your reputation and reach new clients? Guest blogging could be your secret weapon! 🛠️ Here’s a step-by-step guide to make guest blogging work for your business! Guest blogging is a fantastic way to establish yourself as an expert and connect with new audiences. Here’s how to make it effective: 1️⃣ Identify Relevant Blogs Find blogs that your ideal clients read. For example, if you’re a graphic designer specialising in branding for tech startups, you might target entrepreneurship or tech innovation blogs. 2️⃣ Pitch Unique Ideas Stand out by offering fresh insights or perspectives that reflect your unique experience. Avoid rehashing common topics. 3️⃣ Provide Real Value The goal is to showcase your expertise and build trust—not just promote yourself. Share genuinely helpful content that your audience will appreciate. 4️⃣ Craft a Strong Author Bio Use your bio to highlight your expertise and include a call-to-action. This could be a link to your portfolio or an invitation to download a free resource. Guest blogging takes time and effort, but it can deliver big results. Ready to dive in and start building authority? Comment GROW below, and we’ll send you a link to our newsletter packed with insider tips on building your freelance business!

🎉 50% OFF Twine Pro – Black Friday is HERE! 🎉 This is your sign to level up your freelance game. 🚀 With Twine Pro’s Black Friday deal, you can get an annual subscription for just $83.99 ✨ What’s included: ✅ A sleek, one-page website to showcase your work ✅ An AI Application Writer to land jobs faster ✅ Apply to 50 jobs every month ✅ Get featured above regular freelancers in searches ✅ Contact clients directly via email, WhatsApp, or phone ✅ No transaction fees – keep more of your earnings NO transaction fees, MORE visibility, and BIGGER job wins! Don’t miss out. This deal won’t last forever! ⏳ 📢 Comment 'BLACK FRIDAY' to unlock your discount and start building your dream freelance career today! (*usual price $167.99)

Freelancers, if you’re not using LinkedIn to its full potential, you might be missing out on valuable client leads! Here’s how to turn your LinkedIn profile into a client-magnet… 👇 From crafting a standout headline to cultivating social proof, these strategies can make your profile pop for the right clients. Keep reading for actionable tips! For many freelancers, professional networking platforms are goldmines for client acquisition. LinkedIn is one of the most powerful, so let’s dive into effective strategies that can set you apart: ✨ Craft a Compelling Headline: Don’t just rely on your job title. Showcase your unique value. Instead of "Freelance Web Developer," try something like "Helping tech startups launch beautiful, high-converting websites." 📄 Develop a Profile Summary that Stands Out: Use your summary to tell your story. Highlight achievements, show personality, and be clear on who you help and how. 🎨 Showcase Your Best Work: Many platforms let you highlight your projects—use this to create a mini-portfolio. Visuals capture attention, so add images where possible. 💬 Build Social Proof: Ask satisfied clients for testimonials that emphasise specific skills or achievements. This builds credibility and trust. 💡 Engage Meaningfully: Share insights, comment on trends, and join group discussions. Quality over quantity matters here—genuine interactions build stronger connections. 🔍 Optimise for Search: Think like a potential client! Incorporate keywords they might use to search for freelance talent to boost your profile visibility. ✍️ Showcase Thought Leadership: Publish posts or articles that demonstrate your expertise. It positions you as an authority and offers valuable content for your network to engage with. Ultimately, LinkedIn and other platforms are about building real, professional relationships. Focus on providing value, and client opportunities will follow! 💼 Looking to grow your freelance business? Comment GROW below, and we’ll send you a link to our newsletter packed with insider tips on building your freelance career!

Social media can be a freelancer's best friend—or a huge time-sink. Want to make it work for you? Your clients are likely checking out your social media before they reach out. Here’s how to turn that into an advantage. Social media can be a game-changer for freelancers. But if it’s not used strategically, it can drain your time and energy fast. Many clients check your social media to get a sense of your work, so keeping it updated is essential. Here's what works: ✅ Choose the right platforms: Focus on where your ideal clients are. For B2B services, LinkedIn is a must. Visual arts? Instagram or Pinterest may be more suitable. ✅ Share your work regularly: Keep your feed fresh with recent projects. This shows potential clients you’re active and in-demand. ✅ Engage with your audience: Social media isn’t just about broadcasting—it’s about building relationships. Respond to comments and join discussions to showcase your expertise. ✅ Share valuable content: Offer tips, insights, and behind-the-scenes glimpses of your process. This positions you as an expert in your field. ✅ Use hashtags wisely: Research hashtags your clients are likely to follow. A few relevant tags will take you further than a long list. Ready to get the most out of social media? Start being intentional, and watch it become one of your best tools for connecting with clients! Looking to grow your freelance business? Comment GROW below, and we’ll send you a link to our newsletter packed with insider tips on building your freelance empire!

Your portfolio is more than a collection of past projects—it's your digital storefront. Make it unforgettable. Here's what we recommend to freelancers on Twine to make a portfolio that wins clients: Your portfolio often creates the first impression for potential clients, so it needs to be top-notch. Inexperienced freelancers often try to show everything they’ve done—a mistake that can leave clients overwhelmed and distracted from your best work. Here’s how to refine your approach, and what we now recommend to freelancers on Twine: - Showcase your best work: Quality over quantity. Choose projects that represent the work you want to do more of. Want more web design projects for tech startups? Feature only your strongest work in that area. - Tell the story behind each project: Go beyond the final product. Share the challenge, your process, and the results. Clients appreciate understanding how you solve problems. - Keep it easy to navigate: Organise your work into clear categories. If a client has to hunt to find what they want, they may click away. - Include testimonials: Let satisfied clients do the talking. Testimonials build instant trust with potential clients. - Optimise for mobile: Many clients will view your portfolio on their phones. Ensure it looks great across all devices. - Add a clear call-to-action: A simple “Let’s Work Together” button can guide clients toward reaching out. At Twine, we’ve seen freelancers boost their success rates simply by refining their portfolios. The difference? Often, it’s what stands between landing that dream project and watching it go to someone else. Is your portfolio working for you? Comment GROW below, and we’ll send you a link to our newsletter packed with insider tips on building your freelance business!

Struggling to find your ideal clients as a freelancer? You're not alone! We caught up with Twine CEO and former freelancer, @StuartLogan, to get his top tips for finding clients. Here’s what he had to say about what works … Once you’ve figured out who your ideal clients are, the next question is: where on earth do you find them? As a freelancer, this was always a million-dollar question for me. And now, running Twine, I see it's a common challenge for many of our users. The good news is that in today's digital age, there are more avenues than ever to connect with potential clients. The bad news? It can feel overwhelming. Here’s what I’ve seen work both in my own freelance career and for successful freelancers on Twine: 🔗 LinkedIn: A goldmine for B2B connections. It’s where I found many of my clients when I was freelancing, even before dedicated freelance platforms became popular. Use it to showcase your professional portfolio and connect with decision-makers. 📸 Instagram: If you're in a visual field like design, photography, or art, Instagram is powerful. Many Twine freelancers have built impressive followings here. As a Twine Pro user, you can even promote your work on our Instagram channel. 🌐 Freelance Platforms: Of course, I must mention Twine. We’ve designed our platform to connect talented freelancers with quality clients. Other options like Upwork, Fiverr, or niche platforms specific to your field can also be effective. 💬 Industry-Specific Forums and Communities: Often overlooked, these are goldmines. Engage in spaces where potential clients seek advice and showcase your expertise to attract interest. 🤝 Local Business Networking Events: Don’t underestimate the power of face-to-face connections. Some of my best clients came from local tech meetups. 👥 Referrals from Past Clients: This was my favourite source of new business. There’s nothing like a satisfied client singing your praises to their network. Here’s my takeaway—I learned this the hard way: you don't need to be everywhere. Trying to maintain a presence on every platform will lead to burnout. Instead, choose 2-3 channels where your ideal clients spend their time and focus on those. For instance, I focused on LinkedIn, freelance platforms, and local tech events because that’s where my ideal clients were. This targeted approach was far more effective than spreading myself thin across numerous platforms. At Twine, we always advise freelancers to start with a focused strategy. Pick your channels wisely, show up consistently, and provide value. It’s all about the quality of interactions, not the quantity. Remember, finding clients is an ongoing process. It may feel slow at first, but every connection you make and every bit of value you provide will grow your freelance business. Let’s keep building! Comment GROW below, and we’ll send you a link to our newsletter packed with insider tips on building your freelance business!

Want to attract your ideal clients consistently? Here’s the secret: Bring them to life with a detailed client persona. 🎯 Let’s dive into how to bring your ideal clients to life through a client persona. This isn’t just a theoretical exercise – it’s a powerful tool that can shape everything from your marketing efforts to your service offerings. Here’s the step-by-step approach: 1️⃣ Gather Demographic Data: Age, location, job title, industry. For example, let’s take “Tech Startup Tom” – a 30-something CEO based in a tech hub. 2️⃣ Collect Psychographic Data: Dig into your client’s goals, challenges, and values. “Tech Startup Tom” might aim for rapid growth, struggle to stand out in a crowded market, and value agility. 3️⃣ Understand Their Context: Consider their work environment, team size, and daily routines. This helps you tailor your services and communication style. 4️⃣ Collect Stories & Scenarios: Think of specific ways they’ve worked with freelancers before. Was it a good or bad experience? What made the difference? 5️⃣ Identify Pain Points & Needs: What frustrates them about previous freelancer experiences? This is where you position your services as the solution. Example: "Marketing Manager Mary" was a 35-year-old working for a growing tech startup. She handled all marketing materials but lacked an in-house design team, so she juggled multiple projects and needed a reliable freelancer who could deliver high-quality designs fast. Mary valued clear communication, punctuality, and creativity – but her biggest frustration with past freelancers had been missed deadlines and off-brand designs. By creating a persona like Marketing Manager Mary, you can tailor your pitches and services to her unique needs and preferences. Targeted personas are a game-changer for aligning your approach and increasing your success rate. Ready to create your first persona? Comment GROW below, and we’ll send you a link to our newsletter packed with insider tips on building your freelance business!