The Thought Partnership

The Thought Partnership helps creatively ambitious B2B businesses who make an impact: on the world’s biggest stages, in front of peers and in important markets. We help you to showcase your creative superpowers to influential audiences.  In noisy and competitive spaces, we help businesses of all sizes shape a relevant and distinctive point of view - one which can take many forms (go-to-market strategy, awards entries, events, marketing).  Because we come from the world of events, awards, editorial programming and publishing we know, more than anyone, what stands out and cuts through the clutter. Credits to our brilliant friends and partners for the video: Hugo Ward Jatinder Lall #events #b2bmarketing #cmoinsights #canneslions #sxsw2024

Excited to head to CES 2025 in a couple of weeks with my friends at DEPT® and The Thought Partnership for "Making the Impossible Possible - The Era of AI Transformation" on January 7th. We'll be chatting creativity in the age of AI and it's role in the next big idea alongside Sarah Sutton, Michelle Taite and Luke Welch 🙌 Come check it out if you're in town! Drop me a line if you'll be around...eager to connect with friends old and new to kick off an incredibly exciting 2025 with a bang 💥 🚀 #ces2025

Happy New Year folks! If you're going to be at CES in Vegas please join Brands&Culture and our friends at Havas Creative Network & Havas who are kindly hosting us (and YOU if you can come) for a fun cocktail hour on Jan 7th at The Cosmopolitan of Las Vegas. All welcome :) Hope to see you there. Link below to register. Josephine Andrews Vanessa Sawyerr Michelle Graves Payton Green Sam Hornsby https://lnkd.in/eASexPZJ

One last post before signing off for all things 🍾🍫 Excited for my first CES - programming with DEPT® on the practical possibilities of #AI with some belting speakers. If you’re there and would like to meet, let’s! Happy holidays one and all. 😍 https://lnkd.in/e_c43ebV

CHECK THIS OUT 🤗

We’re delighted to announce that Dr. Marcus Collins will be joining us at Brands&Culture NYC on April 2nd. An award-winning marketer, cultural translator, and one of the industry’s most beloved speakers, Marcus has spent his career bridging the gap between academia and practice. From leading strategy at Wieden+Kennedy New York to running digital strategy for Beyoncé, he has mastered the art of creating culturally contagious ideas that inspire action. A marketing professor at the Ross School of Business and best-selling author of For The Culture, Marcus unpacks the profound influence of culture on what we buy, do, and believe—helping brands and leaders harness its power. Join us for his unmissable insights on how culture drives connection and behavior in today’s world. 🗓️ April 2, 2025 | Manhattan, NYC 🎟️ Early bird tickets available now: https://lnkd.in/eE3MiE7a Use Code: EARLYBIRD50 #BrandsAndCulture # #CulturalMarketing #ForTheCulture #NYC2025 #CulturalImpact #MarketingLeadership #ThoughtLeadership #MarketingEvents Josephine Andrews Charlotte Williams Michelle Graves Vanessa Sawyerr

A gift from Betsy Hindman 🌹❤️

Back home in Montréal after three amazing days at IBTM World in #Barcelona. I had the opportunity to share the stage with my friend Adam Walden to talk about how GitHub and C2 design events that keep their audience at the centre of the experience. We focused on four main ideas; 1. Thoughtfully entertaining (your customers have plenty of distractions - give them emotional reasons to stay engaged) 2. Respectful (they’re giving you their time, be concise and action oriented) 3. Nutrient dense (have every moment matter and be intentional - don’t waste their time - see #2) 4. Relentlessly authentic (Being authentic to your brand and to the details your audience cares about Can’t give enough thanks to Charlotte Williams and Josephine Andrews from The Thought Partnership for inviting us and for assembling such an amazing, brilliant group of events pros for the #Exceptional Experiences workshop. Of course, we’ll see you all at C2 Montréal in May, right?!? 😀

According to Fast Company - these are the 66 brands shaping and defining culture. “This year, from more than 1,200 applications, our team of judges—Fast Company writers and editors—identified 119 brands and 10 CMOs that exemplified how to build brand affinity while showing up in broader culture and communities related to their businesses. Of this year’s honorees, 66 stood out for work that was impactful, cleverly conceived and executed, and ultimately consistent with their brand ethos and popular perception.” It’s interesting to see titan household name brands here (American Express, Gap, McDonald's rubbing up against exciting, breakthrough brands like Tony's Chocolonely, Athletic Brewing Co. and Ghia and life-changing businesses like SickKids Foundation. Congratulations also Wieden + Kennedy - for their culture-led work with clients 😆 Well done to all the brands on this list - expect a speaker invite for our 2nd April event in NY 😝 to join our roster of brilliant speakers. Charlotte Williams Dhwani M. Josephine Andrews Vanessa Sawyerr Michelle Graves

Erika W., James Kirkham and Matt Klein are some of the sharpest minds on AI and its impact on humanity and culture. I hope to be moderating them :) Please vote for us. Thank you thank you. At a time where AI agents shape decisions, behaviors, and economies, what becomes of human agency? Drawing on our journeys across commerce, gaming, and cultural brands—fields where technology and humanity collide—we will debate the tensions between automated intelligence and authentic creativity. AI offers precision, scalability, and efficiency, yet it risks eroding the messy, human qualities that drive innovation: intuition, empathy, and resilience. The future isn’t about AI replacing us but about reimagining how we work with it, harnessing these tools to amplify human creativity rather than dilute it. By redefining agency in this AI-driven era, we can shape systems that serve our values instead of ceding control to algorithms. How can we design a future where human ingenuity and machine intelligence thrive together, unlocking possibilities beyond what either could achieve alone? In this dynamic discussion we'll find out. Link below