The Writer

Every word’s an opportunity Yours can connect and convince. Impress. Affect. Influence. They can save you money. Make you money. Save time. Make good times. Your words can push your brand forward. And make it worth backing. We’ve buddied up with big names who have seen big returns. Words for manifestos, websites, social posts, letters and reports.   Names for brands, businesses, projects, products and services.   Workshops for writers, reviewers, editors, auditors and storytellers.   Ideas for tone, messaging, narratives, brand values. And more.     Need to change perceptions? Your company culture? Your bottom line? The bottom line is, you can. All with words.  #BrandLanguage #Naming #Writing #Training #Consultancy

Clear communication reaches everyone – and that's just good business. Learn how to make your corporate messaging both inclusive and effective. 👉 Watch the full webinar: https://lnkd.in/e8YfNTah #InclusiveCommunication #CommunicationTips #CorporateMessaging

𝗚𝗶𝘃𝗲 𝘁𝗵𝗲 𝗴𝗶𝗳𝘁 𝗼𝗳 𝗴𝗼𝗼𝗱 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗔 𝗯𝗼𝘅 𝗼𝗳 𝗱𝗼𝘁𝘀™ The antidote to impenetrable prose. And this year’s must-have gift  for any busy businessperson. Period. Box contains: • 1000 x full stops: to break up winding sentences • 1000 x bullet points: to turn long-running lists into pithy points To register your interest, comment below. #HappyHolidays #Writing #WritingTips *𝘈 𝘣𝘰𝘹 𝘰𝘧 𝘥𝘰𝘵𝘴™ 𝘪𝘴 𝘢𝘯 𝘦𝘯𝘵𝘪𝘳𝘦𝘭𝘺 𝘧𝘪𝘤𝘵𝘪𝘰𝘯𝘢𝘭 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘢𝘯𝘥 𝘯𝘰𝘵 𝘢𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘪𝘯 𝘴𝘵𝘰𝘳𝘦𝘴.

Summer 2025 might seem a way off, but there's good reason to look ahead. SXSW London is coming. And we've put our hat in the ring to take to the stage. With... One workshop: If Willy Wonka were a writer: affect the senses with tone of voice. One talk: Exploding rockets and nuclear meltdowns: how accessible language is the antidote to disaster. Lend us your clicks in the public vote? https://lnkd.in/edfGZzAm The steps: - register using that link - search 'Wonka' and 'rockets' and you'll find our submissions. #SxSWLondon #SXSWLondon2025 #ToneOfVoice #BrandLanguage #Accessibility #Writing #Communications #Enterprise

Watch the full session for more tips (and the science that backs them): https://lnkd.in/e8YfNTah 8-word sentences = 100% comprehension. 43-word sentences = 10% comprehension. 💇♂️ When we tell clients to give their sentences a haircut, it’s for good reason. #WritingTips #CorporateTraining

Watch the full session for more tips (and the science that backs them): https://lnkd.in/e8YfNTah 8-word sentences = 100% comprehension. 43-word sentences = 10% comprehension. 💇♂️ When we tell clients to give their sentences a haircut, it’s for good reason. #WritingTips #CorporateTraining

When people remember your writing tips seven years later >>> Guess you could call that timeless advice (and training that truly sticks).  🔬 Zoom into our science-backed approach to lasting learning in our latest webinar: https://lnkd.in/e8YfNTah #LearningAndDevelopment #TrainingTips

Rebranding. Why does language get forgotten?  Brands go ‘big bang’ with new typefaces and pretty colour palettes, and forget that their words need to match up. Everywhere. Before going live. Because a rebrand without the words in place is just a redo of the homepage and some splashy ads.    Jaguar’s recent rebrand got our attention, not for that capital ‘G’ in the logo or the pervasive powder pink. But for the fact their tone of voice doesn’t exist beyond a couple of pages.   We use something we call the ‘three-clicks test’ to see how deep a brand’s tone of voice goes. It should show up in the depths of the careers section, as well as the home page.  Read our latest blog: https://lnkd.in/ePTPDGr7    It looks at the language of the Jaguar launch, wondering whether ‘Copy nothing’ is a prime example of 'nothing copy'.   #Rebranding #ToneOfVoice #BrandLanguage  

The hidden cost of poor business writing? $400 billion of lost productivity down the drain. Every year. Stop the leak. 👉 Watch our webinar to find out how you can measure and improve your writing’s ROI: https://lnkd.in/e8YfNTah #CorporateCommunications #BusinessWriting #Productivity

Waiting until the last minute? It’s time to break that habit. November makes the perfect moment to plan ahead. Gifts, campaign launches, strategy shifts – you need to plan to plan. In this edition, take joy in our tips that help you plan smarter and stress less. Consider this the procrastinator's wake-up call. #PlanningTips #PlanSmart #PlanToPlan #BusinessComms