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It’s been a record-breaking year at the Singapore Sports Hub. Our curated lineup of events and community programmes drove a remarkable 50% increase in event attendance while our commitment to sport saw us dedicate an all-time high of over 40,000 hours to high-performance athlete training even as we usher in new opportunities and spaces for the sporting community with the opening of the Kallang Football Hub and Kallang Tennis Hub this year. “2024 has been a watershed year on many fronts as we took the Kallang Alive precinct to new levels and set new benchmarks for the nation,” said Keith Magnus, Chairman, Kallang Alive Sport Management Co Pte. Ltd.. “Not only did we see a record 50% increase in attendance compared to 2023, the large-scale, multiple-show performances and sporting events we hosted served to unlock a powerful, previously latent, part of Singapore’s economy as visitors from Singapore and around the region laid their own stake in Kallang’s future, through their patronage. In doing so, we actively transformed a hard infrastructure into memories to last a lifetime and established the Sports Hub as a vibrant rallying point for fans and communities across Singapore, Asia and beyond.” To all our Unsung Heroes, to TheStadiumBusiness Awards 2024 for recognising our dedication and delivery of benchmark-setting events during high-profile acts and patron-focused initiatives, to partners who were part of all the thrilling action at the Sports Hub this year, and to fans, friends and families for whom the Sports Hub is now a destination fondly remembered, thank you for making this an extraordinary year! 2025 beckons with promises of refreshing experiences, brand new events, familiar favourites and unique offerings at the Singapore Sports Hub. Come on over and ring in the new year with us on 31 December at Let’s Celebrate 2025! Find out more at: https://lnkd.in/gBEegMfV Ministry of Culture, Community and Youth (MCCY) Sport Singapore