The Affiliate & Partner Marketing Association

Not another 2025 affiliate marketing trends article…Well, no actually. We asked our members questions with a twist. 🚧 What are the challenges no one is talking about (but should be)? 🤖 What tech will transform how you do your job? 🫢 In ten words, tell us what will be the most surprising industry trend of 2025. Find out their answers complied in the APMA report "25 Affiliate Marketing Trends with a Twist". Link in the first comment below. A massive thank you to the companies who submitted hugely varied answers. The Affiliate Marketing Advisor LTD, Affiverse, Connected Path Ltd, Optimise, Valuedynamx, Awin Global, Acceleration Partners, intent.ly.,Tradedoubler, impact.com, Skimlinks, Atolls, financeAds International What’s your wildest prediction for affiliate marketing in 2025 (go rogue!)? Please share your thoughts in the comments. #affiliatemarketing #partnermarketing #theapma #performancemarketing #affiliatetracking #DigitalMarketing #affiliatetrends Kevin Edwards

It’s clear that engaging people in all phases of their customer journey is more effective than traditional last-click models alone. But how do you track every customer touchpoint accurately? Angela Ballard, CJ, provides actionable steps for improving your affiliate tracking during the customer journey:   📐 Get a measurement refresher 📲 Do a mobile tracking checkup 🎯 Audit your tracking accuracy 🔏 Make sure you’re using privacy-compliant tracking methodologies 🆗 Think beyond the last click 🤔 Learn more and start measuring incrementality Read the full article on the APMA website, ‘How to Ensure You Have Best-in-Class Affiliate Tracking’. The link is below in the first comment.   What is your approach to affiliate tracking across the full customer journey? Feel free to start a conversation in the comments below!    #affiliatemarketing #partnermarketing #theapma #performancemarketing #affiliatetracking #TrackingCompliance #DigitalMarketing

Optimising your affiliate tracking is worth the effort – as this Moonpull case study shows. They identified a specific tracking issue with one of Broadband Genie’s major telecoms advertisers. In highlighting the issue, they advised on a fix that led to a 60% programme uplift.   Read more here: https://lnkd.in/ehBVbpZM This case study was written by Moonpull for the APMA report, State of the Nation 2024: Affiliate and Partner Marketing https://lnkd.in/eR_cb_25 #affiliatemarketing #partnermarketing #theapma #performancemarketing #affiliatetracking

We're so happy that our affiliate marketing events page is so popular! Check out industry events in 2025 and if you're a member add your own.

In case you missed it - you can listen to our very own Kevin Edwards on the brand new podcast by Tradedoubler. Kevin unpacks the recent APMA State of the Nation research report. #affiliatemarketing #partnermarketing #theapma

Black Friday ushers in a flurry of industry commentary, advice and insights. We’ve collated the latest information from our members so you don’t have to! Including links to excellent articles from: 👉Revving 👉Awin Global 👉CJ 👉Rakuten Advertising 👉Tradedoubler 👉Partnerize 👉intent.ly 👉Webgains Global | B Corp Read full article here https://lnkd.in/ebPiRmXi #affiliatemarketing #partnermarketing #theapma

We asked Anthony Clements for his views on the latest manual hits to various UK affiliates enacted by Google. Read his APMA article, "Google’s latest manual penalties tightens the screw on affiliates." His conclusion? "We are likely to see content sites that initially escaped unscathed now receive penalties for using unrelated domain ranking to push either voucher code content or content unrelated to their domain’s original ranking signals... it’s hard to remember a year when Google has had such a sweepingly negative impact on the affiliate industry." We also added a few comments backed up by data from our State of the Nation report which explored how dependent affiliates are on Google's products. Read the full article here: https://lnkd.in/eDGYg59N #affiliatemarketing #partnermarketing #theapma

We are very pleased to be starting the new year at this free Webgains Global | B Corp event on January 15th! Our very own Kevin Edwards will be providing a foreword to the event. See you there!

CJ offers 5 practical tips on leveraging data to optimise your affiliate programme. This great advice addresses the challenges & opportunities of the ever-evolving affiliate landscape, including new partners, emerging technologies, and shifting regulations. Advice on: 1. Scale Your Affiliate Programme for Growth 2. Continuous Partners’ Recruitment 3. Optimise Your Investment 4. Monitor Programme Health 5. Improve Tracking Efficiencies   Read the CJ article here: https://lnkd.in/eE4tW-MB   #affiliatemarketing #partnermarketing #theapma #CJsolutions #PerformanceMarketing

Webgains share their learning from working with a leading male skincare & grooming brand to diversify their publisher mix, supported by tenancy placements across a wide range of affiliate sites. This has resulted in new customer groups, acquisition and increased revenue.   Ben Eversden, Senior Account Director, Webgains Global | B Corp, reflects on the value of the recent APMA research report and the motivation behind this case study:   "The APMA's report highlights that there are up to 67,000 active publishers in the UK – offering brands a wealth of partnership opportunities and an impressive level of diversity. This diversity is precisely what we encouraged our client to invest in. We're privileged to work with an extensive network of affiliates across our portfolio, allowing us to bring valuable insights to our clients. Expanding new partnerships at pace might seem risky to a client at first, but with a deep understanding of their brand, goals, and each affiliate's strengths, the risk is low, and the potential reward is high. That’s why I love this case study; it’s a perfect example of exceptional service, measured strategy, and top-notch account management by our team."   Read Webgains' case study: https://lnkd.in/eUEPZ8qD This is included in the APMA research report “State of the Nation 2024: Affiliate and Partner Marketing”. Access report: https://lnkd.in/eR_cb_25   #affiliatemarketing #partnermarketing #theapma #AffiliateNetwork