The Toy Fair

We're excited to welcome Purple Ladybug as a first-time exhibitor at Toy Fair 2025! Known for their creative craft kits for kids, tweens, and teens, Purple Ladybug is launching two brand-new product lines in partnership with Rebel Girls and Emoji, and they’re unveiling them exclusively at the show! Visit Purple Ladybug at Booth UN56 to get the exclusive on these new creations, enjoy some sweet treats, and explore the empowering world of creativity! We can't wait to see you there! Don't forget to view their full blog post here - https://lnkd.in/eEjz5d9k

We’re excited to welcome Safari Ltd, a family-owned leader in educational toys, as an exhibitor at Toy Fair 2025! With over 40 years of experience, Safari Ltd has been igniting the imaginations of children and educators with high-quality, realistic figurines and immersive playsets. Their iconic TOOBS® collections bring miniature adventures to life, from wild animals to dinosaurs, making learning both fun and educational. Safari Ltd's products encourage curiosity in STEM, paleontology, conservation, and more - perfect for retailers looking to enrich their educational toy offerings. Stop by their booth to experience the Safari Ltd. magic in person and see how their products can inspire the next generation of explorers and learners! 🌟 Check out their full blog post here – https://lnkd.in/e7mGUTTW

We’re excited to welcome BOLDCUBE Scooters back to London Toy Fair 2025! A British brand passionate about creating fun, durable, and affordable scooters, BOLDCUBE helps kids build independence and enjoy the outdoors. With a focus on sustainability and safety, their modular scooters are easy to repair and free from harmful chemicals. Now available in 14 countries, BOLDCUBE is quickly becoming a global favourite, with over 12 million TikTok views and 10,000+ glowing reviews. Visit stand UL192 to explore their latest range, including a new collaboration with Little Tikes, and discover how they’re making outdoor play a lasting lifestyle. We can’t wait to see what’s next for BOLDCUBE at Toy Fair! To read more, you can find their full blog post here - https://lnkd.in/e6ArQesm

We’re thrilled to share that C.S. Kids, a Hong Kong-based company, founded by Cherry Leung, will be attending Toy Fair 2025! Since 2016, C.S. Kids has been providing primary classroom teaching resources, offering a range of products including stickers, notebooks, marking stamps, and classroom displays to help boost students' self-esteem and motivation. Expanding beyond the classroom, they now create arts and crafts items like sewing kits, cross-stitch keychains, and mosaic stickers, all designed to foster parent-child bonding through shared activities. With a global client base, C.S. Kids brings fun and effective learning solutions to teachers and families around the world. Don’t miss their exciting collection at Toy Fair! To read more, you can find their full blog post here - https://lnkd.in/e7Kp7CF4

Wishing all our exhibitors and followers a very Merry Christmas and a Happy New Year! 🎄✨ The Toy Fair office will be closed for a short festive break, but we’ll be back on Thursday, January 2nd, 2025, ready to kick off the countdown to Toy Fair! Enjoy a relaxing holiday season, and we can’t wait to see you in 2025! 🥰 #ToyFair #ToyFair25 #Toys #Games #Hobbies #BTHA

We’re excited to welcome Buddy and Barney Ltd, a family-run toy brand from Bath, as an exhibitor at Toy Fair this year! Specialising in award-winning bath toys, novelty books, and educational products, their fun and sustainable range is designed to inspire creativity and learning. 🌱✨ Be sure to check out their new launches, including a fresh addition to the Scratch and Sniff Fart Book series and eco-friendly silicone sticker books. Don’t miss the chance to meet them and explore their exciting collection at Toy Fair 2025! 🙌 Don't forget to view their full blog post here - https://lnkd.in/eXFwpp24

Happy Festive Friday everyone! Today we are happy to showcase Gibsons Games | B Corp as a returning exhibitor at Toy Fair! Emily Charles, Head of Brand, has been working for Gibsons Games for the past 8 years and discusses the company's 105 years of retailing! There were so many exciting product launches for Gibsons Games this year, including the relaunch of Dingbats, where they celebrated 40 years of the game! They’re especially excited to showcase Dingbats at Toy Fair in January for its big debut – so be sure to visit their stand, E15, where you’ll find plenty ready to be solved! Read everything Emily has to share about Gibsons Games, via her full blog post - https://lnkd.in/eNfH-qF9

2024 has been a whirlwind of excitement for Paper Projects Ltd, as they gear up for another exciting year, starting with Toy Fair 2025! This family-run, UK business has been the leading supplier of licensed character stickers since 2006. In 2024, Paper Projects Ltd launched new character licenses including, Peter Rabbit, SpongeBob SquarePants, Despicable Me 4, and Jurassic World! So, if you’re heading to Toy Fair this year, be sure to visit them at stand B75 to check out their 2025 collection! They even say you might walk away with a fun surprise! To learn more, read their full blog post here – https://lnkd.in/erind5U2

Toy Fair 2024 had it all – celebrity appearances, live demos, exciting new product reveals, and of course, an adorable dog show! 🐶🎉 Are you excited to see what 2025 has in store? ✨  #ToyFair #CelebritySightings #DogShow #ToyReleases #CountdownTo2025

Next up, we are eager to introduce Karen Clarke, the UK Brand Director at Smart Toys and Games. Karen finds joy in being part of a vibrant community that takes pride in creating products that children can enjoy and learn from. Helping children to improve their social skills through play whilst generating happy memories that will stay with them for life, is a huge part of why she loves her role.    A top tip from the seasoned Toy Fair attendee is "Enjoy every second of Toy Fair as you network with the toy community and establish new connections. Be sure to wear comfy shoes and have a bottle of water to hand as this will be your best friend after all the talking!" Read everything Karen has to share, from her Toy Fair memories, childhood toy memories and all things Smart Toys and Games, here - https://lnkd.in/e2fV6g4M