The Team

70% of employees in the tech sector feel stuck in their roles. But with Forbes and Gartner reporting that the sector is one of the highest paid (Healthcare coming in at Number 1 in the USA), is there a link between pay and that feeling of entrapment? And with PWC reporting a year ago that over a quarter of tech workers are about to quit their jobs are we about to see a mass exodus? I wouldn’t bet my house on it yet. What people say in the safety of surveys and what they do are two different things. The real question is, ‘What do people mean by Stuck?’ I think this comment on a Glassdoor forum sums it up: “I feel like Im stuck in my career, I’ve been working in manual testing team since 4 years, I wasted my 6 months on an automation team where SME was so humiliating and I had to leave that team asap and had nothing to learn.” So what can businesses fight against to unstick people? 1. Meaningless work - or work where the meaning is not made clear. 2. Lack of exploration - no opportunity to experiment or get involved in a new product. 3. No end product - no sense that anything of value is being delivered or a new skill is being learned. 4. No respect - no sense that everyone in the team is listened to or valued. 5. Personal ambition - create a view of the world that excites people either monetary, fame, promotion, or belonging.

Our director Kevin M. shares his ALPHABET for making your brand relevant in your marketplace.

🎄'In a world of overconsumption and media overload, what makes a Christmas ad truly great?' In her latest blog, our fantastic marketing intern, Zoe Cooke, explores the key ingredients of a stand-out Christmas advert. From authentic storytelling, to comedic entertainment - there are many adverts this year that have really hit the mark. Zoe takes us through her top choices, exploring why each are so successful. With header image design by our wonderful senior designer- Laura Ring. Read Zoe's blog below to find out more! 👇 #ChristmasAdverts #Marketing

Check out out Top 50 pieces of creative inspiration from 2024 in the December edition of The Leading Edge.

So I can’t tell you what made me wear the jumper you see in the shot below, or even how I came by it in the first place. But what I can tell you is that the design team at The Team have been looking back at some of the creative work that has inspired us in 2024. That's resulted in our Top 50 pieces of work for 2024. We think it’s important to acknowledge the amazing work we see in the design industry and in the world around us, but also how that work reflects on our approach here at The Team. And it’s not just campaigns and branding either. In thinking about the work, we have focused on the ‘simple human truth’ and ‘positive disruption’. You can read more about that below.

Why should businesses report on ESG initiatives in their corporate reporting? As our client director Craig Stafford notes: 'It builds trust with investors and stakeholders and strengthens brand loyalty. So when it comes to corporate reporting, organisations need to be brave, committed and truthful.' Read Craig's full blog, as part of his series on corporating reporting below 👇 #ESG #Sustainability #CorporateReporting

Our December Edition of The Leading Edge is here. This month, we're looking at some of the Christmas ads you may have missed - the ones with a bit of sass and that slight edge to them. Something really great in here from the Norwegian Postal Service! We also unveil the Top 50 pieces of design that have inspired our design community this year. And we explore some brands doing Christmas in a sustainable way, and break down what brands can learn from all these seasonal ads. #ChristmasAds #DecemberNewsletter

👉 Is sustainability someone else's problem? The answer is clearly no. But marketers need to take more accountability, and work hard to bring sustainability to the forefront of everything they do. That means looking within the organisation, and making meaningful changes. As our director Sally Tarbit notes in her recent article in Ad Age: 'Becoming more sustainable isn’t just a moral or environmental issue. It’s becoming a legal requirement through policies such as Extended Producer Responsibility (EPR).' Check out Sally's blog now 👇 https://lnkd.in/g23nFXuc Post image design by our wonderful Rachel Cramp. #SustainableMarketing #Sustainability #TipsForMarketers

💡 What were your top 50 pieces of creative inspiration in 2024? It's a hard question, as there have been so many fantastic pieces of work this year. But our design community got together to discuss what inspired them and why, and narrowed it down. It's near impossible to cover them all, and this is by no means an exhaustive list. After all, it's subjective. Perhaps you can think of some that you would include in yours? With a huge thank you to David Recchia, Simon Mannering, Ryan Miller, Cliff Ettridge, Zoe Cooke, Laura Ring, Bob Wheller, Megan Wright, Oliver Larcombe-Moore, Marty Taylor, Mark Turpin, Rachel Cramp, Riley Knox, Olha Kurenda, Peter Merritt, Shane Lowes and Venetia Taylor for all your contributions. 👉 Check it out here: https://lnkd.in/e7uaG6BP #DesignTop50 #DesignCommunity #BestOf2024

I love it when a Brand Idea become a Brand Reality “in transport, we don’t just move goods - we move industries, dreams and the occasional impossible deadline” Egala is a brand we developed and now it’s thoroughly driven. Delighted to see this.