The Purse

The Purse

Investment Management

We are changing the conversation about investing. Our mission is to help women take control of their financial future.

About us

We are changing the conversation about money and investing. We focus on women's economic empowerment, financial independence, gender equality at work and closing the gender investment gap. Women are the driving force behind the changes we want to see in the world. We talk to change makers, entrepreneurs, financial experts, economists, wealth managers, angel investors and fund managers, who shine a light on the key trends in money and investing.

Website
http://www.jointhepurse.com
Industry
Investment Management
Company size
1 employee
Headquarters
London
Type
Privately Held
Founded
2019

Locations

Employees at The Purse

Updates

  • Dan Bowyer is a Partner at SuperSeed VC and is a four times exited entrepreneur. He invests in technical founders who are changing the way the world works. On The Purse Podcast we discuss the startup ecosystem, the UK government, investing in women, and should VC consider impact in how they invest? Please enjoy! Listen on Apple Podcasts and Spotify+ (see links below) #startups #entrepreneurship #founders #investing #VC #angelinvesting #preseed #seed #SeriesA #femalefounders #investinginwomen #government #innovation #ai #blockchain #crypto

  • The Purse reposted this

    View profile for Amy Diehl, PhD, graphic

    📖 GLASS WALLS, Wilson College CIO, Gender Bias Expert, Keynote Speaker, Researcher, Consultant

    I was thrilled to speak to Jana Hlistova on The Purse podcast. We discuss male gatekeeping, a tactic that's been used by Victoria's Secret and many other organizations in which men in positions of power hire women but intentionally limit their roles, influence, and authority. The result is loss of organizational growth & revenue that women's ideas can bring about. Listen here: https://lnkd.in/e78ZzRPD https://lnkd.in/ey-UXD7b

    30 types of bias women face at work, the impact and how to overcome them. Listen to the podcast with Dr Amy Diehl

    30 types of bias women face at work, the impact and how to overcome them. Listen to the podcast with Dr Amy Diehl

    jointhepurse.substack.com

  • Amy Diehl, PhD is a Chief Information Officer, researcher, and co-author of Glass Walls: shattering the six gender bias barriers still holding women back at work. On The Purse Podcast, she talks about the challenges women face in the workplace and shares stories from her own life. Amy’s mix of research and personal experiences shows how unfair treatment holds women back and hurts businesses. Please enjoy! Listen on Apple Podcasts and Spotify+ Subscribe to The Purse newsletter (see links below). #genderbias #womenatwork #genderequity #workplace #genderlens #innovation #seniorwomen #womeninleadership #Csuite #executives #interview #podcast #ThePurse #joinThePurse

  • View organization page for The Purse, graphic

    180 followers

    Dr. Amy Diehl knows what it’s like to face gender bias at work. She’s a Chief Information Officer, researcher, and co-author of "Glass Walls: shattering the six gender bias barriers still holding women back at work". On The Purse Podcast, she talks about the challenges women face in the workplace and shares stories from her own life. Amy’s mix of research and personal experiences shows how unfair treatment holds women back and hurts businesses. She shares how subtle biases can undermine authority. During a meeting, Amy sat with three colleagues and a male architect. Instead of addressing her professionally, the architect refers to her as “a young lady.” This offhand comment shifts focus to her age and gender—qualities not relevant to the meeting. Amy calls it what it was: a diminutive, meant to put her in her place. This everyday moment, Amy says, is part of a larger pattern. It’s not always big, obvious acts of bias that hold women back. Sometimes it’s these small, yet undermining comments that chip away at a woman’s credibility. …And that’s exactly why we need to call it out. Check out The Purse Podcast for the interview with Dr Amy Diehl where we talk about gender bias, the impact and what the solutions are. And don't forget to sign up to The Purse newsletter. (see links below). #genderequity #genderbias #leadership #business #women #womenatwork #genderlens #genderlensinnovation #ThePurse #ThePursePodcast #interview #podcast.

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  • What is financial literacy? Hayley James, Senior Research Fellow at Aston Business School, joined me on The Purse Podcast. We explored many topics about money and our relationship with it. Here's a snippet from our discussion: "Financial literacy has often been approached without a clear understanding of what 'literacy' truly means. Traditionally, we’ve defined financial literacy in a very tactical sense—focusing on the ability to perform specific tasks. However, when you look at sociological studies on pedagogy—how we teach and learn—you find that literacy is far more than just acquiring skills. It’s about fostering the ability to actively engage, feel empowered to explore ideas, and apply them in meaningful ways. This broader concept of literacy is often missing in financial education. Instead, we tend to treat it as a checklist of knowledge to be absorbed rather than an ongoing, interactive process. What excites me is exploring the collaborative and community-driven aspects of financial education, where learning becomes a shared experience and empowers individuals to connect, engage, and grow together." Listen to the full episode on The Purse Podcast (check out links below) 👇

    View profile for Jana Hlistova, graphic

    Commercial leadership, business developer, founder, investor relations and communications. Gender lens investor.

    What if financial wellbeing wasn’t just about saving more or earning more? What if it was about feeling empowered, having the right tools, and navigating systems that truly work for you? On the latest episode of The Purse Podcast, I spoke with Hayley James, Senior Research Fellow at Aston Business School, who is rethinking how money intersects with gender, family, and society. Here are 5 insights that might change how you think about your finances: 1️⃣ Financial wellbeing is more than numbers. It’s about how money helps you live well. Beyond income or savings, things like emotional confidence, access to services, and family support are key. 2️⃣ Financial systems often miss the mark. Many products don’t reflect life’s complexities, like career breaks or caregiving. It’s not about blame—it’s about building tools that work for everyone. 3️⃣ Retirement planning doesn’t work for everyone. For those struggling to save today, imagining a “future self” can feel impossible. We need solutions that meet people where they are now. 4️⃣ Money myths hold women back. Women often downplay their financial abilities, even when they’re making great decisions. Changing these narratives starts with recognising and valuing what we already do well. 5️⃣ Learning together is powerful. Community learning helps people share, grow, and develop real confidence with money. 💡 Hayley’s big message? Financial systems should reflect the diversity of real lives. It’s time to build solutions that empower everyone. Ready to hear more? 🎧 Listen now and join the conversation: see links below! #Financialwellbeing #Inclusion #ThePursePodcast #Moneymatters #GenderEquity #Women #Money #Aomenandmoney #Asseteconomy #Wealthbuilding #Personalfinance #Community #Learningbydoing #Interview #Podcast

  • What does financial wellbeing really mean? It’s about more than numbers—it’s about context, emotions, and making systems work for everyone, not just a “default” customer. Hayley James, Senior Research Fellow at Aston Business School, joined me on The Purse Podcast. We explored how finance intersects with gender, family, and societal norms—and what needs to change to make financial systems truly inclusive. Here are 5 key takeaways from our conversation: -Financial wellbeing goes beyond income and savings. It’s about how money enables people to live well. Emotional and contextual factors—like family support, access to services, and the cost of living—are just as important as financial literacy. -Financial systems often overlook diverse needs. Historically, financial products have been designed with a one-size-fits-all approach that can unintentionally exclude women’s experiences, such as career breaks for caregiving. Addressing these gaps isn’t about taking away from one group but ensuring everyone has access to tools that meet their specific needs. -The “future self” retirement strategy excludes many. For those with limited resources, imagining a future self can feel overwhelming or irrelevant. Retirement planning needs to acknowledge today’s economic realities and offer more practical, accessible solutions. -Cultural narratives about money hold women back. Women are often taught to undervalue their financial abilities, even when making smart decisions. Meanwhile, societal norms encourage overconfidence in men, sometimes to their detriment. - Learning in community is a game-changer. Financial education is most effective when it’s collaborative. Community-based learning helps people share experiences, gain confidence, and develop practical solutions together. 💡 What struck me most is Hayley’s call for “gender-friendly” financial systems—ones that acknowledge the diversity of people’s lives and empower them to thrive. Let’s continue the conversation: What does financial wellbeing mean to you? 🎧 Listen here-links are below! #FinancialWellbeing #GenderEquity #ThePursePodcast #FinancialEducation #Inclusion #money #womenandmoney #genderequity

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    180 followers

    I interviewed Vick Pryce, a leading economist and adviser on The Purse Podcast last week. Here are the key takeaways: 1/ A historic budget Labour Chancellor Rachel Reeves presented one of the most significant tax-raising budgets in UK history. But with all this spending, can we expect real growth? Vicky Pryce unpacks the numbers: “This is about better housekeeping, but will it truly drive sustainable growth?” 2/ Impact on businesses Many firms, especially startups, are concerned. “There’s a need to balance taxing businesses with encouraging growth.” 3/ Pensions investing in UK equities & growth Rachel Reeves wants UK pension funds to invest in domestic equities & growth capital to boost innovation and growth. But as Pryce points out, “While this shows confidence in UK businesses, we must ensure it truly benefits the economy and retirees alike.” 4/ Innovation & productivity AI & digital transformation hold promise, but are we ready? Businesses need to rethink workforce strategies with AI. Pryce points to gaps in productivity. Training & tech adoption are key. 5/ Brexit & trade challenges Pryce doesn’t hold back on Brexit’s ongoing economic impact. “The bureaucracy around EU trade is a massive cost,” she says. How can the UK address these added costs to keep productivity competitive? Closer ties with Europe may be one answer. 6/ Crypto, bitcoin & CBDCs The UK needs clarity on crypto regulation to keep pace with the US, where steps toward crypto adoption are bolder. Time for proactive policy? 7/ Support for female founders Rachel Reeves supports the Invest in Women Taskforce which aims to raise a £250m for female founders. “The more we support women entrepreneurs, the closer we get to gender parity,” says Pryce. Female founders help build a stronger, more resilient economy. 8/ The US election’s ripple effect UK markets may see volatility. “Protectionist policies would polarise the global economy,” warns Pryce, highlighting the need for the UK to consider stronger EU trade ties. 9/ Final thoughts In the face of change, Pryce emphasises the need for a balanced approach: support for tech & R&D, clarity on crypto regulation, and policies that make the UK a competitive place to start & grow businesses. 🔗 Catch the full episode for more on navigating these challenges and building a resilient economy. 🎧 #Podcast #Economy (see links below) Don't forget to follow Jana Hlistova and sign up for The Purse newsletter (links below).

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  • I interviewed Vick Pryce, a leading economist and adviser on The Purse Podcast last week. Here are the key takeaways: 1/ A historic budget Labour Chancellor Rachel Reeves presented one of the most significant tax-raising budgets in UK history. But with all this spending, can we expect real growth? Vicky Pryce unpacks the numbers: “This is about better housekeeping, but will it truly drive sustainable growth?” 2/ Impact on businesses Many firms, especially startups, are concerned. Higher taxes may mean slower wage growth & potential job cuts. Pryce notes, “There’s a need to balance taxing businesses with encouraging growth.” R&D and tech sectors may benefit, but smaller firms feel the squeeze. 3/ Pensions investing in UK equities & growth Rachel Reeves wants UK pension funds to invest in domestic equities & growth to boost innovation and growth. But as Pryce points out, “While this shows confidence in UK businesses, we must ensure it truly benefits the economy and retirees alike.” 4/ Innovation & productivity AI & digital transformation hold promise, but are we ready? “Businesses need to rethink workforce strategies with AI,” says Pryce, pointing to gaps in productivity. Training & tech adoption are key—but only if supported by policy that helps smaller firms scale. 5/ Brexit & trade challenges Pryce doesn’t hold back on Brexit’s ongoing economic impact. “The bureaucracy around EU trade is a massive cost,” she says. How can the UK address these added costs to keep productivity competitive? Closer ties with Europe may be one answer. 6/ Crypto, bitcoin & CBDCs “In an era of fiat currency devaluation, bitcoin offers an alternative way to preserve purchasing power.” The UK needs clearer crypto regulation to keep pace with the US, where steps toward crypto adoption are bolder. Time for proactive policy? 7/ Support for female founders Rachel Reeves supports the Invest in Women Taskforce which aims to raise a £250m for female founders. “The more we support women entrepreneurs, the closer we get to gender parity,” says Pryce. Female founders help build a stronger, more resilient economy. 8/ The US election’s ripple effect UK markets may see volatility. “Protectionist policies would polarise the global economy,” warns Pryce, highlighting the need for the UK to consider stronger EU trade ties. 9/ Final thoughts In the face of change, Pryce emphasises the need for a balanced approach: support for tech & R&D, clear crypto regulation, and policies that make the UK a competitive place to start & grow businesses. 🔗 Catch the full episode for more on navigating these challenges and building a resilient economy. 🎧 #Podcast #Economy (see links below) Don't forget to follow Jana Hlistova and sign up for The Purse newsletter (links below).

  • View organization page for The Purse, graphic

    180 followers

    In this episode, Vicky Pryce returns to The Purse Podcast, a leading economist and adviser, to analyse the recent UK budget presented by the Chancellor, Rachel Reeves—the UK’s first female Chancellor (in 800 years). The discussion covers the budget’s potential impacts on business, investment, inflation, Brexit, digital currencies, technology, female founders and the possible influence of the U.S. election on UK markets. Please enjoy! Listen on Apple Podcasts and Spotify+ (see links below) And don't forget to sign up to The Purse newsletter! #UKbudget #investment #growth #womeninvestors #femalefounders #economicoutlook #venturecapital #digitalcurrency #Brexitimpact #cryptoregulation #investmentinsights #UKbusinessgrowth #investmentinsights #podcast #interview #vickypryce

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    180 followers

    1/ Amy-Willard Cross is the visionary behind Gender Fair and the Female Domestic Product (FDP) concept. She's redefining how we measure women's economic power. 2/ Amy's groundbreaking FDP concept goes beyond just consumer spending. It encompasses all the money women control - from salaries to business revenues, even the $3 trillion in teacher pensions! 3/ "The female domestic product is basically all the spending that women do," Amy explains. But it's so much more. It's about recognising and leveraging the immense economic influence women hold. 4/ Through Gender Fair, Amy rates companies on their gender equality practices. "We rate companies on their leadership, employee policies, their advertising, and their philanthropy." It's pushing corporations to step up their game.. 5/ Amy's work aligns with female-founded investment vehicles like IFundWomen and Coralus, creating new pathways for women entrepreneurs. It's a movement that's reshaping the funding landscape! 6/ Her message is clear: "When women work together, we're unstoppable." She encourages us all to use our economic power. "You can actually change corporate behavior by choosing to buy from companies that are doing better for women." 7/ Tune into The Purse Podcast for an eye-opening discussion on the Female Domestic Product and its potential to transform the business world for women. Don't miss it! Links in the comments 🎧🔥 #ThePurse #JoinThePurse #FemaleEconomicPower #GenderFair #genderequity And don't forget to follow Jana Hlistova ✨👩💼 Subscribe to The Purse newsletter for more insights! 📰💌

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