The Knowledge Bank

🛍️ What is Y for £X? 'Y for £X’ refers to multibuy promotions where customers can purchase multiple items for a fixed price - for example, ""3 for £8."" This pricing strategy, often referenced by Kantar, is a common way to encourage bulk purchases and boost sales. 📖 Discover more terms in The Knowledge Bank glossary 👉https://lnkd.in/eZr58nP7 #Multibuy #Promotions #TheKnowledgeBank #RetailInsights

ICYMI 👀 Last month we released a category report on Ready-To-Drink products, did you catch it? 🫗 Our insights showed this sector is booming, with Gen Z and Millennials steering the push. Key insights included: o The role impulse buys have within the sector. o The growth RTD drinks have brought recently. o What spirits experience sale spikes around the holiday season! Don’t miss it, check out our report here: https://bit.ly/3B4OQWk #TheKnowledgeBank #AlcoholInsights #SpiritSales

Our thoughts are full of sweet treats with our latest report on Ice Cream! 🍦 After a somewhat soggy summer, there were a lot of challenges for the sector. It was the coldest summer in nine years which meant the usual seasonal peaks weren’t as high. But nearly 4 in 10 (37%) Scottish shoppers would be willing to pay a premium for Scottish dairy products, reminding us that highlighting provenance is always a good idea to encourage purchases. Speaking of, can you guess which trend is showing the highest level of opportunity? Comment below, check out our report to see if you were right and see what other insights are being scooped up here: https://lnkd.in/eqsJ_TGn #IceCreamReport #TheKnowledgeBank #MarketInsightReports #ConsumerInsights

How produce is sourced is becoming increasingly important to consumers, and the way they are informed about its provenance is equally significant. Retailers highlighting provenance through offers and promotions, particularly on produce consumers may not know is Scottish, has emerged as one of the top consumer preferences, increasing by 44% since 2021. Discover the effects of retailers pushing provenance in our latest produce category report here: https://bit.ly/3ZeSCob #TheKnowledgeBank #ProduceReport #ConsumerInsights

📢 Our sixth and final ‘Spark,’ ‘Unpretentious Remixes,’ dives into how Scottish chefs and home cooks are reinventing tradition, experimenting with classic dishes in fun, unexpected ways. For hospitality businesses, this is an exciting opportunity to tap into a growing trend. By showcasing innovative twists on well-loved Scottish staples, you can engage customers seeking variety without losing the authenticity they value. This approach can help you stand out and attract a new audience hungry for familiar flavours with a fresh twist. Discover more here: https://bit.ly/3CvJAeP #ScottishFood #Provenance #RetailInnovation

🔍 What is D2C (Direct to Consumer)? 🛒 Direct to Consumer is a distribution model where brands sell directly to their customers - usually through e-commerce platforms, catalogues, or even direct sales networks. By cutting out the middleman, DTC enables businesses to forge stronger connections with their customers and offer a seamless experience. 📖 Want to explore more industry jargon? Head to The Knowledge Bank glossary 👉 https://bit.ly/4eY8EbD #DTC # #TheKnowledgeBank #JargonBusters

Have you caught up with our Produce Category Report? 🥕🍎 Demand is still coming in for organic produce with 67% of consumers intentionally purchasing. But, where are retailers uncovering opportunities within the category as the economy continues to recover? Get the insights here: https://lnkd.in/eiAHT-dE #ProduceReport #TheKnowledgeBank

📢 Take a look at our fifth ‘Spark,’ ‘To Please Both Guest & Host,’ as we explore the art of Scottish hospitality. Whether it’s a dish crafted in Scotland, or a taste of home recreated abroad - Scottish food is about making everyone feel part of the experience. For those in hospitality, this ‘Spark’ is key to understanding how to create offerings that embody warmth, tradition, and a sense of home - values that resonate deeply with Scottish consumers and beyond. With 87% of tourists more likely to buy Scottish food when dining out, embracing this mindset can help increase your consumer appeal, learn more here: https://bit.ly/3CvJAeP #ScottishFood #Provenance

🚨 Don’t Miss Our Latest Category Report on Spirits! The spirits sector is slowly turning a corner after navigating some challenging times, with brands creatively adapting to the evolving market. However, significant challenges remain, particularly with the rise of tequila, which poses a threat to traditional Scottish producers like gin and vodka. On a positive note, low and no-alcohol spirits have seen a remarkable year, with volume sales soaring by 28.7% as consumers increasingly choose non-alcoholic options. To discover how the market is evolving and learn more about the performance of your favourite spirits, check out our latest report here: ➡️ https://lnkd.in/efNe2mgP #Spirits #MarketInsights #TheKnowledgeBank