“It’s important to remember that big data all comes from the same place – the past” – Rory Sutherland, from his book "Alchemy - The Magic of Original Thinking in a World of Mind-Numbing Conformity"
This quote has been a recurring theme to me throughout the year. I think I've shared it as much as any other over the past 12 months.
As I reflect on what 2024 was all about, I keep coming back to one thing: the past.
That the United States – for the second time - elected a President who promised a return to a past that never really existed seems to coincide appropriately with all the AI mania to which we’ve been subjected.
Generative AI – as far as I understand it, because I am no AI expert - is about the past. Large language models are giant and powerful ‘word casinos’ trained on data – from the past. The next word or sentence they give us is based on probabilities.
However, they provide no meaning and no insight on their own - we do that. They are no more sentient than a slot machine. And, they certainly aren’t oracles (as an aside, has anyone else been just a bit creeped out by at least one post this past year which went “I asked Chat GPT about [x] and here is what it said….?)
Of course, they process language powerfully and in addition to helping us automate certain tasks, they open up interesting possibilities. I, like many others, have enjoyed experimenting with AI tools and will continue doing so.
However, it seems to me that that the past year underscores that we need to think more creatively about the future and its inherent uncertainty. Imagination, critical thinking, curiosity and courage all seem pretty essential. And, these are all skills and qualities needed for better decision-making.
So, if you are thinking about the coming year and beyond, perhaps it makes sense to consider how to lean into those things.
I think a good place to start is by considering what we don’t know, to get curious and excited about uncertainty - rather than to look for answers and meaning in places where they cannot be found.
Thoughts are welcome of course.
Wishing you a season of rest, reflection, curiosity and creativity.
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I am the Founder of The Decision-Making Studio and I help leaders and organisations make quality decisions under uncertainty.
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