COGWORKS

Marketing leaders... Did you know a single website page view can leave a carbon footprint? (A big one). We promise this is relevant to marketing🤦♀️, but first, a few stats from the industry: 1. A single-page view of Visa's site uses the same energy as boiling a kettle five times. 2. A Legal & General page view emits the same carbon one tree absorbs in a whole year. 3. A McKinsey & Company page view creates as much CO2 as a full smartphone charge. For Visa's website alone, that's 40,432kg of CO2 annually—that's the same as charging a smartphone nearly 13 million times. From page views. 👀 The interesting bit is that the choices you make when building, designing, and hosting your firm's website can have a great impact on the planet AND your marketing goals. Read the full article and subscribe to the P.S Digital Newsletter (Digital Marketing Insights for Professional Services) 👇

What if a sustainable website is the marketing boost you need for 2025? 👀 #DigitalAgency #PSDigital #ProfessionalServices #MarTech #LegalTech #Consultancy #Accountancy #ContentStrategy #MarketingTips #SustainableDevelopment #BrandAwareness #EmployeeAdvocacy #ClientAdvocacy 👀

When you're on the BBC, your website must bring its A-game. 🙋♀️📸 Our client, Prostate Cancer UK, is no stranger to the big red sofa, and we love to help them serve seamless user experiences—no matter how big the crowd 🌎🌍 How? 🚀 CogFlare by COGWORKS 🚀 CogFlare is our answer to seamless user experiences for clients in the media or those who want better sustainability and performance without reinventing the wheel. In the first 72 hours of this campaign, PCUK got an influx of approximately 2 million requests (actions) and CogFlare handled an impressive 85% of those 😳 Put simply, CogFlare handles most of the work on a global network, reducing strain on the main server, lowering hosting costs, saving energy, and providing a sustainable solution with outstanding performance during peak times 👌 More in the comments 👇 #WebsitePerformance #WebsiteTraffic #SustainableDevelopment #HostingEfficiency #GreenTech #DigitalInnovation #BBCCampaign #ProstateCancerUK #DigitalAgency #NotForProfit

So, time for a bit of self-congratulation I think. I realised the other day that we don't really shout out very often about all the great work we do….so…. Time for a humblebrag…! Let's talk about one of our clients - Russell-Cooke. A medium-sized law firm based in London who came to us with a website that wasn't generating enough high-quality leads, had a confusing navigation and suffered from an overly complex user journey for potential clients to follow. This made it difficult for them to know how or who to contact and convert them into paying clients! But after working with us… 8 weeks after launch, they achieved: A-security rating 90%+ lighthouse scores +19% organic traffic After 1 year of launching, their website achieved: +125% in new users +135% in homepage visitors + 331% in career page visitors +256% in contact page visits +263% in referral traffic 💪 Well done, Russell-Cooke! If you’re also a B2B marketing leader working in a professional service firm and would like to smash your lead gen targets, send me a direct message and I’ll send you some details.

Meet Adam Shallcross 👋✨

Restoring just over 10 laptops doesn't sound like much. But wow—we're so touched to learn about the impact of our recent volunteering for our charity partner, Community TechAid ✨ (If you don't know, Community TechAid is dedicated bridging the digital divide by providing access to technology, skills, and opportunities for people in need in the South London Area) Our humble pile of 10 laptops helped change lives by: 🙌 Enabling a health and social care student to complete assignments from home! 🙌 Empowering a woman in her 60s to attend IT classes and gain confidence! 🙌 Providing a young carer the chance to study independently while balancing her caregiving responsibilities! 🙌 Helping job seekers refine their CVs, apply for roles, and develop skills critical for career progression! And the environmental impact of just 10 laptops? 🌎 Our contributions avoided over 1,046 kg of CO2 emissions by extending device lifespans. 🌎 We diverted 42 kg of e-waste from landfills thanks to device recycling and refurbishment. If you're feeling inspired, why not donate your unused devices to Community TechAid today and help transform lives while protecting the planet (link below) 👇✨ #DigitalInclusion #TechForGood #CommunityTechAid #SustainableTech #EwasteReduction #VolunteerImpact #SouthLondon #TechCharity #DigitalPoverty #TechEmpowerment

According to the latest stats from the World Health Organization- 16% of us experience a significant disability 🌍 When it comes to your website, the business benefits of ramping up accessibility levels are clear. B2B businesses bypassing accessible design and functionality could be missing out on millions 📉 But it's more than just good business—it's the right thing to do. Everyone deserves equal access to digital spaces, and from June 2025, accessibility won't just be a best practice—it'll be the law. ✨ Explore how to tackle common accessibility challenges in your digital projects with the resources below 👇 #DigitalAgency #AccessibilityTips #Inclusion #DigitalAccessibility #InclusiveDesign #WebAccessibility #UXDesign #UserExperience

Choosing the right CMS is the backbone of your digital marketing success✨. So why might you care about the latest Umbraco vs Sitecore stats from G2🤷♀️🤷♂️? Here's 4 reasons: 1. You're not hitting your marketing goals with Sitecore 2. You like the idea of ditching your Sitecore license fee for the dream tool: an SEO platform, CRM, email marketing tool, or design too like Adobe (go on, have them all👀) 3. You need ease of use, setup, and content editing to speed up campaigns, drive ROI, and reduce dependency on tech teams. 4. You're looking for a platform with marketing-leading SEO capability to help grow your organic traffic and stay relevant. ✨We've helped professional service firms like Smith & Williamson successfully migrate from Sitecore to Umbraco. If you're ready to discover how you can attract more high-intent enquiries with your website, let's chat (links below) 👇 #CMS #DigitalMarketing #Umbraco #Sitecore #MarketingTechnology #SEO #ContentManagement #MarketingStrategy #WebDevelopment #TechMigration

Should you care about "Umbraco Professional Certified" teams? We think so! This certification is for anyone at an agency, from developers and designers to project managers. Having an "Umbraco Professional" on your team helps you: ✨ Get great results. Certified pros follow best practices, so your website is built efficiently and high-quality from the start—saving you time (and headaches). ✨ Understand complex tech issues easily. Got a non-technical team? No problem. Certified teams are trained to explain technical matters in terms anyone can understand. ✨ Get a design that looks good and drives results. It's not just about looking good—certified pros know how to pair sleek design with user-friendly functionality that delivers results. If you're building or upgrading your site, working with a certified team means fewer surprises, smoother collaboration, and a website that works hard for your business. (Plus, it takes some serious dedication to get certified, and that same energy goes into your project) #Umbraco #WebDevelopment #CertifiedProfessional #DigitalAgency #WebDesign #TechCertification #UserExperience #ProjectManagement

With six months until the European Accessibility Act takes effect, B2B brands need to act to make their digital solutions accessible. But how are we doing worldwide? 🌍 According to Business Wire, only 39% of global companies are on track for EU compliance. The truth is that accessibility doesn't need to be confusing. Here are five ways to ensure your Umbraco website meets accessibility laws, opens doors to new audiences, improves user satisfaction, and strengthens your brand's reputation! 💼✅ #Umbraco #UmbracoPlatinumPartner #WebAccessibility #DigitalInclusion #WebsiteCompliance #AccessibilityTips #InclusiveDesign #LegalCompliance