SportCast reposted this
𝟮𝟬𝟮𝟯 𝗪𝗼𝗺𝗲𝗻'𝘀 𝗪𝗼𝗿𝗹𝗱 𝗖𝘂𝗽 - 𝗣𝗶𝘁𝗰𝗵𝘀𝗶𝗱𝗲 𝗥𝗲𝘃𝗶𝗲𝘄 🏟 The growth trajectory of stadia attendance, viewing figures, betting activity and commercial sales across the Women's game has increased exponentially over the last few years, with the WWC Final propelling the game into even bigger heights. ⚽️ Partnerships Manager at OpenBet's BetBuilder arm SportCast, Aidan O Sullivan, recently sat down with CPO at BETBY, Sergey Tsukanov, to share industry observations 5 months on from the Women's World Cup final. 📈 📌 Thanks to Insider Sport for the feature. #SportsTechnology #WomensFootball