Sopro

The State of Prospecting 2024 is NOW LIVE! 🌟 Designed to help you sell more in 2024, the world's most comprehensive prospecting report is now at your fingertips 🌎 🔍 Explore data and insights from: 75.2 million emails 22,120 multichannel prospecting campaigns 377 senior decision-makers 82 top industries 8 years of expertise Spoiler Alert 🚨 The industry is evolving, and it’s time to elevate your strategy: "75% of B2B companies report better results when email prospecting is combined with other outbound marketing channels." Stay ahead of the competition with a prospecting strategy that will turbocharge your sales and marketing game in 2024. Read the report now: https://bit.ly/3U2v6tr

Sales in 2025 aren’t sticking to one lane. The data shows businesses using multi-channel outreach see a 31% boost in leads. Want the full picture? The State of Prospecting report drops VERY soon. 🗓️ Stay tuned for the big reveal!

Rockin’ around the Sopro Christmas tree🎄 From Brighton to Skopje, we proved that our teams know how to throw a Christmas party! 🌍✨ We kicked off the festive season with Secret Santa, a Bake and Donate event (Spoiler: there were way too many cookies!🍪), and a little chaos at Bring Your Kids to Work Day - because what's a holiday season without a little chaos in the office? We also took the time to celebrate our amazing team with our annual awards ceremony, recognising those who went above and beyond in making this year incredible. In the spirit of giving, we introduced our Giving Tree, where we fulfilled charitable wishes to spread some holiday cheer. 🎁 Merry Christmas, and here's to wrapping up a fantastic year and stepping into even more fun in 2025! 🥂 #LifeatSopro #Christmas2024

And the winners are… 🌟 Congratulations to all of the winners from this year’s Sopro Awards! 🎉✨ We celebrated outstanding achievements across every department- from marketing and operations, to tech and finance. Here are our winners: 𝗗𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁 𝗛𝗲𝗿𝗼: Joe Elliott (Customer Success), Richard Tipple (Marketing), Heather Hayward (Finance), Darren Gooding (Sales), Marija Tomovska (Office & Facilities), Elena Kostovska (People & Culture), Ivona Angelovska (Finance), Dimche Angelov (Operations), Marija Lazareska (Tech) Martin Dimoski, (R&D) Martina Tuco, (Data Operations) 𝗧𝗵𝗲 𝗙𝗹𝘆𝗶𝗻𝗴 𝗦𝘁𝗮𝗿𝘁𝗲𝗿 𝗔𝘄𝗮𝗿𝗱: Sophie Delves, Davor Babamov 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿: Charlotte Tweddle, Bojana Stojanovska 𝗧𝗵𝗲 𝗕𝗲𝘀𝘁 𝗗𝗿𝗲𝘀𝘀𝗲𝗱 𝗔𝘄𝗮𝗿𝗱: Victoria Heyward, Ivan Rakikj 𝗙𝘂𝘁𝘂𝗿𝗲 𝗖𝗘𝗢: James McLarnon, Zoran Georgiev        𝗙𝘂𝗻𝗺𝗮𝘀𝘁𝗲𝗿 𝗚𝗲𝗻𝗲𝗿𝗮𝗹: Louise Garlick, Boban Avramoski       𝗔𝗜 𝗣𝗼𝘄𝗲𝗿 𝗨𝘀𝗲𝗿: Jussi Kuusisto, Martin Davitkov       𝗚𝗿𝗼𝘄𝘁𝗵 & 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗔𝘄𝗮𝗿𝗱: Joseph Adams, Martin Dimoski      𝗔𝗯𝗼𝘃𝗲 & 𝗕𝗲𝘆𝗼𝗻𝗱 𝗔𝘄𝗮𝗿𝗱: Carmen Pashen, Sasho Jankovski 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗔𝘄𝗮𝗿𝗱: Joao Matos, Maja Saveska 𝗧𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗩𝗶𝘀𝗶𝗼𝗻𝗮𝗿𝘆 𝗔𝘄𝗮𝗿𝗱: Richard Tipple 𝗖𝗹𝗶𝗲𝗻𝘁 𝗛𝗲𝗿𝗼: Katie Thomas 𝗦𝗮𝗹𝗲𝘀 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝗔𝘄𝗮𝗿𝗱: Darren Gooding 𝗧𝗵𝗲 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗛𝘂𝗯 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿: Ina Stefanovski 𝗧𝗲𝗮𝗺 𝗣𝗹𝗮𝘆𝗲𝗿: Elena Vuchkovska 𝗧𝗵𝗲 𝗕𝗲𝗮𝗰𝗼𝗻 𝗼𝗳 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝗔𝘄𝗮𝗿𝗱: Marija Tomovska 𝗧𝗼𝗽 "𝗣𝗲𝗼𝗽𝗹𝗲" 𝗣𝗲𝗿𝘀𝗼𝗻: Marija Poprizova 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁: Mirko Arsovski 𝗖𝗵𝗶𝗲𝗳 𝗢𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗢𝗳𝗳𝗶𝗰𝗲𝗿: Miroslav Jovanovski 𝗠𝗼𝘀𝘁 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻: Joseph Adams, Antonio Jovchevski 𝗕𝗲𝘀𝘁 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗧𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱: Sean Isabel, Viktor Milosheski 𝗢𝘂𝘁𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: James Wilkins, Gjorgji Zdravkovski 𝗕𝗲𝘀𝘁 𝗖𝗹𝗶𝗲𝗻𝘁 𝗜𝗺𝗽𝗮𝗰𝘁: Joao Matos, Gjorgje Delidjakov, Irina Trajceska, Sanja Milenkovska, Andrea Jovanovska Shoutout to the brilliant minds at Sopro driving our success as we step into 2025! #LifeatSopro

🎄 Happy Holidays from Team Sopro! 🎄 Wishing you a joyful, restful, and well-deserved break. Whether you’re celebrating with family, friends, or just some good food and a cozy sofa, we hope it’s everything you need ✨ We’ll be back in the new year, ready to help you fill that pipeline and hit your 2025 goals. Until then, stay merry and bright! 🎉

Big shifts are happening in B2B sales. Longer decision times, tighter budgets, and the rise of multi-channel outreach are changing how deals get done. The 2025 State of Prospecting report is almost here - and it’s packed with insights to help you navigate it all. We’ve pulled together the trends, tactics, and data you need to connect with decision-makers, build stronger pipelines, and close more deals. The report drops on 14th January. Don’t miss it! 📅

Top mistakes killing your sales engagement 🚫 👉 Skipping follow-ups (most deals are lost because prospects are left hanging) 👉 Using generic messaging (if it feels “one-size-fits-all,” it’ll flop) 👉 Relying on a single channel (email isn’t enough on its own) 👉 Ignoring objections (unanswered questions stall deals) 👉Prioritising quantity over quality (a bloated pipeline isn’t a winning pipeline) The good news? These mistakes are 100% avoidable. We’ve put together a guide to help you sidestep these pitfalls and create a strategy that delivers. 📖 Click the link in the comments for the full breakdown. #B2BSales #SalesEngagement