Smarts

"Why do the best Christmas ads always tap into our inner child?" — the question Will Holloway, one of our Creative Directors asks in this piece on Creative Moment. Do you have a favourite Christmas ad? What makes it so unforgettable? 🎄 Read here: https://lnkd.in/eu-nXtMR

📱 Notes > Career Goals 2025 ✓ Find dream job ✓ Join global agency ✓ Work with amazing brands ✓ Central Glasgow office ✓ Hybrid working ⭐️ Status: Loading...   Apply now 👉 https://lnkd.in/erGgVzj4

Making waves from Scotland to the States 🏆   Our Scottish Lass rebrand of Scottish Gas Murrayfield for the Eras Tour took home Best FMCG Campaign, while our US team's culture-driven work to position Balcones Whiskey at the heart of the American Single Malts category won Best Campaign in the Americas.   What a way to end the year 💥

🗳️ LAST CHANCE TO VOTE!   We loved discussing how brands can build long-term Cultural Endurance with former Vogue Editor-in-Chief Alexandra Shulman earlier this year.   Now we want to take that conversation to SXSW London – returning to the stage with Alexandra, and our friends at data and insights experts Freemavens, to explore how brands can move beyond flashbulb fame to secure lasting cultural relevance.   But we need your vote to make it happen!   To push our panel to the top of the programme... 👉 Register at https://lnkd.in/dZw2nZun 🔎 Search for ‘Smarts’ ❤️ to vote MSQ

Our Booking.com team were thrilled to partner with the incredible Charlie Rocket 🚀 and Dream Machine USA on such a meaningful activation.   From sourcing dreams to crafting the experience and content, we’re so proud to help showcase Booking.com’s commitment to making a positive social impact.

We’re incredibly excited to start working with The Children's Society – combining culturally-enduring brand building work, with a sharp focus on fundraising, to deliver game-changing campaigns that tackle one of the most urgent challenges of our time: the mental, emotional and physical wellbeing of children and young people.

Help us celebrate the power of Cultural Endurance at SXSW London! We need your vote for our panel conversation – where we’ll be joined by former Editor-in-Chief of British Vogue, Alexandra Shulman, and our friends at data and insights experts Freemavens, to explore how brands can move beyond flashbulb fame to secure lasting cultural relevance. To push our panel to the top of the programme...  👉 Register at https://lnkd.in/gDQpnChV   🔎 Search for ‘Smarts’  ❤️ to vote Gregory Jones / Eleanor Lloyd Malcolm / MSQ

If I didn’t have AA membership, I’d definitely want to use this bubble wrap drive-thru! Bumper levels of protection, an idea from the great team at Smarts, to drive awareness of AA Accident Assist. Huge thank you to everyone who hard to launch this awesome activation Helen Rainford Fleur McCoy Jessica Edwards Gabrielle Sarll Doug McPherson And a big shout out to Georgina B. and Tilly Payne 👏🏼👏🏼 great work. Will Harrison https://lnkd.in/ed3bjtsz

📣 Calling all finance professionals! We’re looking for a Finance Manager to join our growing team!   If you’re up fancy joining a bunch of brilliant people and working on some of the world’s biggest brands, check out the role below ⬇️   https://lnkd.in/ectfXWRq

🎓 Class is in session! Our US President, Michael DaRe headed ‘back to school’ last week to talk all things Cultural Endurance at Columbia University.