Right Formula

Where do I even begin with reviewing 2024? It’s been a whirlwind year at Right Formula, so we crunched the numbers to make sense of it all. In just 2024, the team has: 🌍 Supported 30 clients 🏅Across 10 different sports ✈️Activated in 29 countries 📅Delivered at 145 events ⏱️Spent a combined team total of 2,218 days on-site (that’s almost 6 years 😯) It’s no exaggeration to say that this has been a record-breaking year in Right Formula’s 15-year history. But, to be completely honest, the data alone doesn’t do justice to the extraordinary effort behind those numbers. What the stats don’t show are: 🎒 The countless times the team volunteered to fly straight from one sporting event to the next. 🙌 The flexibility, dedication, and attention to detail that ensured every guest experience was flawless. 🏢 The tireless work back at base in the UK and US, where the team made every activation appear seamless while elevating these experiences beyond the physical world. 2024 was also a turning point for Right Formula as we expanded far beyond our roots in ‘at event’ activities. Sports partnerships thrive on storytelling—connecting brands authentically to moments filled with emotion, history, and passion. This year, our Strategy, Creative, Digital, and Communications teams brought those stories to life, delivering impactful campaigns, valuable coverage and tangible results across a variety of channels. Importantly, these messages were backed up by our data and insights team to ensure that the creativity was guided by actionable insights to deliver maximum impact. Of course, the best stories start with the right partnerships. Many brands come to us knowing they want to enter the sports world but unsure of how, when and with who. That’s where our Commercial team shines—identifying purpose-driven, strategic partnerships that align brands to the right sport, series, team, person or property. When I founded Right Formula 15 years ago, we were very much an activation-led agency. This year, I’m proud to say we’ve evolved into a fully integrated, 360° sports marketing agency—and that’s only been possible because of the incredible people who make up this team! 2025 is already shaping up to be another transformative year for us—more on that in the New Year. But for now, it’s time for our team and our partners to enjoy a well-earned rest. I will leave you with a small 'behind the scenes' snapshot of one of the most rewarding parts of the job for me…creating memories and putting a smile on the faces of our customers and team members alike 😊 Here’s to an unforgettable 2024 and an even bigger 2025 ahead 💪 #SportsMarketing #BrandPartnerships #IntegratedAgency #SportsSponsorship #RightFormula

70% of the world is covered by water, the rest by the Right Formula team 🌍 What a year 2024 has been. Supporting 30 different brands, our team travelled to 29 countries this year, activating for our clients across 10 different sports 🏎🏌️♂️🎾 And we turned up across a myriad of mediums. From once-in-a-lifetime hospitality programmes to creating powerful Digital and Comms campaigns that tapped into the rich histories and emotions of sport. We didn’t just show up; we made impact. Now time for a well-deserved break for the team before we go again for 2025 💪 #SportsMarketing #BrandPartnerships #PartnershipMarketing #SportsSponsorship

Right Formula Wrapped: Sport and creativity defined our 2024 🏆 It’s been another incredible year of telling captivating stories for our clients through the lens of sport. From whipping up dishes with Yuki Tsunoda for NEFT Vodka, to bringing the drama of padel courts to life with Qatar Airways (complete with exits here, here, and here) 🎾✈ As the year comes to a close, we’re grateful for the incredible opportunities, partnerships, and moments that made this year one for the books 🚀 But this is just the beginning. We’ll be back on the starting grid in 2025, engines roaring, ready to create even more unforgettable campaigns 🏎💨 #SportsMarketing #BrandPartnerships #PartnershipMarketing #SportsSponsorship

We were proud to support Santander in agreeing their Official Global Partnership with Formula 1 and Williams Racing 🤝   Santander, F1 and Williams are brands rooted in a shared commitment to heritage, innovation and sustainable growth. We can’t wait to see their journey together accelerate in 2025 and beyond.   Thank you to Enrique Geijo and Marta Calvo for your teamwork and support. Here’s to partnerships that drive impact on and off the track! 🏁

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𝗗𝗘𝗦𝗧𝗜𝗡𝗔𝗧𝗜𝗢𝗡: 𝗗𝗢𝗛𝗔   The Right Formula Team have touched down in Qatar to manage and support client, Qatar Airways, with a full programme of activity at their home Grand Prix - the 2024 F1 Qatar Airways Grand Prix!    #SportsMarketing #Formula1 #QatarGrandPrix #QatarAirways

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗕𝗹𝘂𝗲𝘀𝗸𝘆, 𝗮𝗻𝗱 𝗰𝗮𝗻 𝘁𝗵𝗲 🦋 𝘀𝘁𝗶𝗻𝗴 𝗫 𝗹𝗶𝗸𝗲 𝗮 🐝? 𝗟𝗲𝘁’𝘀 𝗱𝗶𝘃𝗲 𝗶𝗻 👇 Bluesky is a rising social media platform that, much like X, focuses on sparking conversations and building online communities. Founded by Jack Dorsey, Twitter's co-founder, the platform has rapidly soared from 𝟵 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘁𝗼 𝗼𝘃𝗲𝗿 𝟮𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘂𝘀𝗲𝗿𝘀 and already big names from the world of sport have joined the platform: Alpine F1, New York Giants and Newcastle United to name a few. With its rapid growth and striking similarities to the Twitter of old, the big question is: 𝘾𝙤𝙪𝙡𝙙 𝘽𝙡𝙪𝙚𝙨𝙠𝙮 𝙚𝙫𝙚𝙣𝙩𝙪𝙖𝙡𝙡𝙮 𝙧𝙚𝙥𝙡𝙖𝙘𝙚 𝙓 𝙖𝙨 𝙩𝙝𝙚 𝙜𝙤-𝙩𝙤 𝙨𝙤𝙘𝙞𝙖𝙡 𝙥𝙡𝙖𝙩𝙛𝙤𝙧𝙢 𝙛𝙤𝙧 𝙨𝙥𝙤𝙧𝙩𝙨 𝙛𝙖𝙣𝙨? 𝗦𝗵𝗼𝗿𝘁 𝗮𝗻𝘀𝘄𝗲𝗿: Not anytime soon. With 𝟲𝟬𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘂𝘀𝗲𝗿𝘀 (42% identifying as sports fans), X remains a powerhouse. But the more relevant question might be: 𝙎𝙝𝙤𝙪𝙡𝙙 𝙗𝙧𝙖𝙣𝙙𝙨 𝙘𝙤𝙣𝙨𝙞𝙙𝙚𝙧 𝙟𝙪𝙢𝙥𝙞𝙣𝙜 𝙤𝙣𝙩𝙤 𝘽𝙡𝙪𝙚𝙨𝙠𝙮 𝙖𝙨 𝙚𝙖𝙧𝙡𝙮 𝙖𝙙𝙤𝙥𝙩𝙚𝙧𝙨? 𝗔𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆. 𝗔𝗻𝗱 𝗵𝗲𝗿𝗲’𝘀 𝘄𝗵𝘆: 🚀 𝗟𝗲𝘀𝘀 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻, 𝗺𝗼𝗿𝗲 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 Big players like Alpine and Haas F1 are already on Bluesky posting regular updates about the team, but the platform remains far less crowded than X, giving brands an edge in capturing attention. ⚙️ 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 𝗼𝘃𝗲𝗿 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺𝘀 Bluesky’s “pick-your-own-algorithm” feature offers greater consistency. This means your sports-focused content is more likely to reach engaged fans who are directly looking for sports content. 🔗 𝗟𝗶𝗻𝗸-𝗳𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗽𝗼𝘀𝘁𝘀 Unlike many platforms that suppress external links, Bluesky currently promotes linking…for now. This makes it easier to direct users to your website without compromising post visibility. 👥 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Bluesky fosters real conversations with minimal bot activity (for now!). Posts see consistent engagement, especially when brands spark meaningful dialogue, allowing them to authentically integrate themselves into the communities they’re trying to engage. 📈 𝗚𝗿𝗼𝘄 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 As Bluesky’s user base expands, brands joining early can grow alongside it, securing a first-mover advantage before the space becomes saturated. 𝗦𝗼, 𝘄𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝘁𝗮𝗸𝗲? - Are you part of the flutter of users exploring Bluesky? - Do you see it as a future contender to X—or just another platform? Drop your thoughts in the comments! Let’s discuss 👇

🎲 Let’s talk about that weekend in Vegas… For a second year running, the Formula 1 Las Vegas Grand Prix lived up to its billing, and the Right Formula team came up trumps for our clients ♦ While the exterior of the Vegas Grand Prix might be all glitz and glamour – quite literally in the case of the Visa Cash App RB F1 Team and their special livery – there’s a lot of hard work and dedication behind the scenes to make this a reality. From facilitating guest programmes for Qatar Airways, Oracle & Hilton, to capturing content for NEFT Vodka as they showed their guests what it means to #RaiseItUp, the team ensured all our client programmes ran smoothly, while keeping the effortless illusion within the magic circle ✨ Great work from the whole team and now a short period of R&R before the Qatar Airways Qatar Grand Prix this weekend 🏎 #SportsMarketingAgency #LasVegasGrandPrix #F1 #Formula1

𝐖𝐡𝐚𝐭 𝐜𝐚𝐧 𝐰𝐞 𝐞𝐱𝐩𝐞𝐜𝐭 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 𝐲𝐞𝐚𝐫’𝐬 𝐋𝐚𝐬 𝐕𝐞𝐠𝐚𝐬 𝐆𝐫𝐚𝐧𝐝 𝐏𝐫𝐢𝐱? Last year’s inaugural race was one for the history books, with anticipation running high—and it didn’t disappoint. As our CEO, Robin Fenwick, highlights in this clip from CNBC’s Inside Track: The Business of Formula 1, the event lived up to expectations. With an estimated $1.5 billion in economic impact—$500 million more than the Super Bowl that same year—the Las Vegas GP proved the power of Formula 1 as a global phenomenon and a massive opportunity for brands to make their mark. For emerging brands like our client, NEFT Vodka, it was a standout moment. Launching its partnership with the Visa Cash App RB F1 Team during the race weekend, NEFT seized the spotlight. Teaming up with Hilton Grand Vacations, NEFT became the spirit of choice for guests, while its founder shared his vision and aspirations in high-profile media interviews. Looking ahead to this year, an even broader range of ticket packages are set to bring new dimensions to fan experiences. We expect brands to capitalise on the chance to connect with F1’s passionate and growing audience in even bigger ways. What are your thoughts on this year’s Las Vegas Grand Prix? Will it surpass last year’s impact? Let us know your thoughts in the comments below 👇 #SportsMarketing #BrandPartnerships #PartnershipMarketing #LasVegasGrandPrix #LasVegasGP #LVGP

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