Reggie London reposted this
The LHQ Hub App has officially been launched! I’m delighted to share the final stage of our London Heritage Quarter rebrand is now complete. I’ve always felt it’s part of our role as Business Improvement Districts to promote the capital’s businesses on the biggest scale possible. With that in mind, Victoria, Victoria Westminster, Whitehall, and The Northbank Districts now operate under a single umbrella brand of London Heritage Quarter. The soft launch took place a while back, and after a year of testing, the full rebrand has now taken place. We have simplified and updated the London Heritage Quarter website, logo, email addresses and refreshed uniforms for our integral street teams. To support our rebrand, we’re celebrating all things ‘heritage’ this summer – hopefully you’ll have seen our new branding across underground ticket gateways, on our family-friendly AR trail throughout the footprint, and on the banners down Strand featuring artwork from The National Gallery, Tate Britain, Courtauld Institute of Art, U. of London, St Mary le Strand and The RSA (The royal society for arts, manufactures and commerce). The final stage of our brand update is our transition away from our printed plastic privilege cards, aligning with our environmental goals, to a new London Heritage Quarter app. The LHQ Hub App has now been launched and will allow our workers and residents to access offers from across all four BID footprints. A huge thanks to all those who joined us for our rooftop app launch at the Institution of Engineering and Technology (IET) last week, we hope you enjoyed the stunning views! Find out more about our app here https://lnkd.in/e-eWyPE3