Ready10

Ding ding! Our latest work with First Bus went live yesterday, where we’ve played a role in bringing the brand’s new campaign, ‘Moving the everyday’ to life.    We’ve worked with the brilliant Josie Gibson to share the stories of resilience, dedication and community spirit of just a few everyday heroes up and down the country to represent the everyday of the many, showing how the bus brings people together.    First Bus’ ‘Moving the everyday’ campaign celebrates local heroes from right across the communities First Bus serves and aims to inspire people to make the switch from cars to buses, connecting people, reducing congestion, improving air quality, and contributing to the wider goal of reaching net zero.     Well done to the First Bus team here – Amy Ronge, Rebecca Carey, Zoe Tang, Leo Style and Chloe Phillips, and a special thanks to our wonderful clients Graeme Lafferty and Charlotte Butler, as well as the hard work from the crew at Sassy Plus.

The wheels are in motion on our first campaign for Renault UK today – celebrating the launch of one pop icon, the Renault 5 E-Tech, by working with another, singer-songwriter Sinéad Harnett.    Sinéad is the first ever artist to record and mix a track using just a car, recording a version of her hit Thinking Less in the new Renault 5… and it’s a banger!   We’re buzzing to see this campaign go live – Jim Holder and Josh Pilsbury and Sassy Plus it’s been brilliant working with you on this!

“𝘔𝘰𝘴𝘵 𝘵𝘩𝘪𝘯𝘨𝘴 𝘴𝘵𝘪𝘭𝘭 𝘳𝘦𝘮𝘢𝘪𝘯 𝘵𝘰 𝘣𝘦 𝘥𝘰𝘯𝘦” This was the quote presented by IKEA to kick-off their session at 𝗣𝗥𝗪𝗲𝗲𝗸 𝗨𝗞'𝘀 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 earlier this week. This statement couldn’t be truer when it comes to proving PR value still today 📏 The industry is still very much on a measurement “journey” – and it falls with everyone in it to push this agenda forward, to ensure PR has a seat at the table. In this fragmented, hyper-competitive media landscape we all live in, evaluation is a fundamental part of proving "the why" for investing in a channel 💸 Here are some of the most interesting points I took away from the conference: • 𝗙𝗶𝗴𝘂𝗿𝗲 𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝘀𝗵𝗶𝗳𝘁 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝘄𝗼𝗿𝗸 𝗯𝗮𝗰𝗸 𝗳𝗿𝗼𝗺 𝘁𝗵𝗮𝘁. MAHA Global talked about the importance of speaking out about areas a brand is outperforming on versus its competitor set. This will truly shift perception and put a company ahead of the competition 💡 • 𝗠𝗼𝘃𝗲 𝗮𝘄𝗮𝘆 𝗳𝗿𝗼𝗺 𝗮 𝗹𝗶𝗻𝗲𝗮𝗿 𝗲𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝘁𝗼 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗰𝘆𝗰𝗹𝗶𝗰𝗮𝗹. Measurement doesn’t just bookend a campaign or project. It should be something that’s constantly evolving and updated, which is something the GCS talked a lot about 🔄 • 𝗗𝗼𝗻’𝘁 𝘀𝗵𝘆 𝗮𝘄𝗮𝘆 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗯𝗮𝗱 𝗻𝗲𝘄𝘀, 𝘁𝗵𝗮𝘁’𝘀 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝗹𝗲𝗮𝗿𝗻 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁. The TUI case study highlighted the need for communication teams to lean into the mistakes – in the spirit of continuous improvement ❌ • 𝗧𝗼𝗼𝗹𝘀 𝗮𝗿𝗲 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹, 𝗮𝗻𝗱 𝗔𝗜 𝗶𝘀 𝗼𝘂𝗿 𝗳𝗿𝗶𝗲𝗻𝗱. To really get to the bottom of what’s going on, we need to look past media coverage and reach and use some of the outstanding tools out there to get under the skin of a campaign’s performance 🔍 • 𝗘𝗺𝗯𝗲𝗱 𝗮𝗻 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵. The best way to measure PR success is – ironically – via other channels, and this needs to be set up as a way of working from the beginning. Was there a spike in search data at launch? Did web traffic increase when the broadcast coverage went live? Were there more organic social mentions when the campaign was live? Look at the entire picture to help bring to life PR’s role in delivering positive impact for brand, a point that came through across the day 🧩 • 𝗧𝗵𝗶𝗻𝗸 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺. There are always going to be short-term goals we need to meet. However, planning for the long-term is where brands can see real change, looking at YoY performance across key metrics such as consumer trust. This is something the IKEA case study underlined ⌛ At Ready10, we’re all about delivering PR that shows its receipts via our Hearts, Minds, and Bottom Lines measurement framework. We believe it’s not just about making an impact; it’s about proving it. Get in touch if you want to find out more 🗣️

What. A. Night!    Hot off the heels of our best ever result at the PRWeek UK Awards last month, we are blown away to have walked away with SIX trophies at last night’s PRCA UK Awards (another agency record), including retaining our title of PRCA’s Consultancy of the Year for the second year running.    We were recognised multiple times across a host of categories including Best Use of Media Relations and Launch of the Year for our latest McDonald's campaign ‘The Meal’, where we took the iconic smile off millions of Happy Meal boxes to spark conversations about children’s mental health, including landing the highly coveted Campaign of the Year award.   Alongside McDonald’s, one of our campaigns for Sky picked up honours in the Issues or Reputation Management category for our crisis work on The Tattooist of Auschwitz, where we brought the story of the Holocaust to the boxset generation.   Our purpose-led division 'Ready to Help' took home the Health and Wellbeing Campaign award for our work with NHS England, Jnetics, Chai Cancer Care where PR became ER for one day only when we quite literally saved people’s lives, driving over 5,000 people to get tested for the BRCA gene in just 24 hours.    A massive thank you to our talented team, incredible clients, and partners who make this all possible.   Sky, McDonald's, Jnetics UK, Chai Cancer Care, Klaxonn, Broadcast Revolution, Phil Caplin, Chris Duggan, Barry Frankfurt, Creative & Commercial, Leo Burnett UK, Louise Page, Melodie Richards, Hannah Forde

Thrilled to announce we took home GOLD at The Drum Awards last night in the hotly contested Food and Beverage PR category for our campaign ‘The Meal’ where we removed the iconic smile from millions of McDonald's Happy Meals to kick-start a conversation about children’s mental health 🥁🏆🍟   Discover more about this award-winning campaign on our website: https://lnkd.in/eva-VFyQ

At Ready10, we are committed to the continued learning and development of our team through our training programme, TENtalks.    This week we welcomed Steve Tomkins and Craig Gunn from PA Media to help us understand what makes good editorial content.  

As part of Ready to Help month, Jamie Nagioff and Joseph Eskenazy spent some time with Lucy Jackson and Susie Baxter at Spread a Smile, aiming to create a feature piece that highlights the charity's Christmas Smile Hamper campaign. So, to help kick off the campaign and capture the first day of packing, the team arranged for ITV London and MyLondon to visit their offices and speak to the various people involved, from the Chief Executive to the charity’s young ambassador and even former Britain’s Got Talent winner, Lance Corporal Richard Jones, who is an ambassador for the charity. The ITV London segment highlighted the 600 volunteers who will be packing over 1,700 hampers, filled with toys and games, across a five-week period, that will be delivered to seriously ill children in NHS hospitals and hospices across the country.

For Ready to Help Month Khalid Karimullah is working with the North London Hospice; a charity very close to his heart.    “I am thrilled to be supporting the North London Hospice with their Big Fun Art Adventure. Over the summer, more than 10,000 people explored North London to find over 40 owls each painted by different artists; it was a massive success. 🦉✨   Now, these owls are coming together one last time for a final display before they're auctioned off at the Emirates Stadium on 7 November. 🏟️   The auction proceeds will go towards funding the hospice’s incredible work in providing free end-of-life care. I am putting my PR skills to good use, working with them to raise awareness of the auction and highlight the football clubs’ and players’ involvement. I’ve secured a host of coverage, with plenty more on the way!” ⚽

Delighted to report that our McDonald's campaign The Meal, has been shortlisted for four Campaign UK Big Awards! 🍽️   The work is shortlisted in the Integrated, Retailers, Sponsorship and Ambient categories. A testament to the power of creativity and teamwork, a special shout out to Leo Burnett UK for the collab on this one. Fingers crossed for the win! 🙌

🏆 Big news! Last night at the 2024 PR Week Awards, Ready10 took home not one, not two, but three awards! 🏅   We’re over the moon to have won two trophies for campaign work (Best Integrated and Leisure & Hospitality) and received a High Commendation for Consultancy of the Year at the industry’s biggest night. 🎉   The theme for agency entry was “authentic, not performative.” We’re a business that delivers – for our clients, in our campaigns, and for our team. Seeing this commitment recognised is something we’re immensely proud of. 🙌   Our double award-winning work for McDonald's, The Meal, helped start a national conversation during Mental Health Awareness Week. For the first time ever, McDonald’s removed the iconic smile from its Happy Meal boxes, encouraging families to talk about emotions. The judges called it “a killer insight like no other,” highlighting the campaign’s non-commercial goals and how it wasn't about selling burgers, but about sparking meaningful change. ❤️   #PRWeekAwards #Ready10 #AwardWinning #CreativeCampaigns PRWeek UK, Louise Page, Melodie Richards