Ready to start adding to your 2025 diary? Join us for Tuning In North on Thursday 13th March at Manchester’s The Stoller Hall to find out all about audio’s latest developments and innovations from the trailblazers leading the charge. If you work in advertising, marketing or at a Radiocentre member station and want to get up to speed and network with the industry’s best, what are you waiting for? Sign up now via the link in the comments.
About us
Radiocentre is the industry body for commercial radio. We represent a broad spectrum of members from small independent local radio groups to major multi-media groups with a large portfolio of stations both national and local. Radiocentre performs three main functions on behalf of its members: • Drives industry revenue by promoting the benefits of radio to advertisers and agencies through a combination of marketing activity (e.g. events, advertising, PR, and direct mail), research, and training • Provides UK commercial radio with a collective voice on issues that affect the way that radio stations operate, working with government, politicians, policy makers and regulators to secure the best environment for growth and development of the medium • Ensures advertising messages on commercial radio stations comply with the necessary content rules and standards laid out in the BCAP Code of Broadcast Advertising and the Ofcom Broadcasting Code.
- Website
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http://www.radiocentre.org
External link for Radiocentre
- Industry
- Broadcast Media Production and Distribution
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Nonprofit
- Founded
- 2006
- Specialties
- Radio, Advertising, Media, Audio, and Commercial Radio
Locations
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Primary
Get directions
15 Alfred Pl
Radiocentre
London, WC1E 7EB, GB
Employees at Radiocentre
Updates
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New year, new you? If you're interested in boosting your understanding of radio advertising this year, or need a refresher in radio copy compliance, we've got you covered. 2025 dates for our Introduction to Radio Advertising and Script Clearance courses are now open for registration. If you're from a UK agency or advertiser, find out more and sign up today through the link in the comments. Spaces are limited.⬇️
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We want to wish you all a Merry Christmas and a Happy New Year. For any urgent script clearances during the festive season, a member of our Clearance team will be available on the 27th, 30th and 31st December. In the meantime, if you're in need of some extra Christmas magic, Radio Santa has gifted us with a Christmas ads quiz. Try your luck through the link in the comments. 🎅
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The UK media regulator Ofcom has announced that it is launching an independent assessment of the BBC's plans to introduce four new music radio stations, a move welcomed by Radiocentre. Ofcom has determined that a BBC Competition Assessment (BCA) is necessary to evaluate whether these new DAB+ stations can be launched, and is expected to last around six months. For the full piece, follow the link in the comments.
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Have you used our Radiogauge Predict tool? 🤔 It's one of the most effective ways to discover how radio will enhance your campaign. We've aggregated effectiveness data from hundreds of radio campaigns to give you some unique insight into how radio works. Use this analyser to predict and understand what radio will deliver for your marketing campaign. Search by sector, media mix and refine data by demographics including age & gender. Click the link in the comments to try our tool today. ⬇️
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Here's why commercial radio is stronger than ever 💥 📈Commercial radio has a weekly audience reach of 40.1 million 📻12% of the media day is spent listening to radio 😃 People are 2X as happy when listening to radio 💸 According to UK econometric analysis, radio produces £7.70 revenue ROI on average for advertisers To find out more about radio's effectiveness, check out the link in the comments.
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The Audio Ad of the Year Award 2024 goes to... 🥇 Hiscox's "Bad Knockoff" by Uncommon Creative Studio. It was selected by more than 1,400 Campaign UK readers who voted in this year's contest run by Radiocentre and Campaign. Hear how radio was an ideal medium for the brand and how the "super fun and super disruptive" idea came to life via the link in the comments.
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If you're looking to target specific regions, cities or towns within the UK with your campaign, you can use our Station Mapper tool to identify radio stations and create and export maps showing the coverage areas of the stations you've selected. 📍 Access the tool now by signing in or registering for free through the link in the comments.
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Commercial radio has continued to thrive in 2024, experiencing record audience reach and strong gains in listening share. For an overview of how Radiocentre has worked to support this momentum, by championing the industry and ensuring our members' voices were heard, head to the link in the comments. 📑
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