Pinchful

🎄 WE WISH YOU A SALTY CHRISTMAS 🎄 We all love the festive food, but let’s be honest – it's often packed with way more salt than we realise! From nibbles to big feasts, it’s easy to overdo it. And too much salt can lead to health issues like high blood pressure and heart problems – definitely not the kind of gift you want this Christmas! Here’s the good news: You can still indulge without the sodium overload. 1) Mind your sodium – The NHS recommends no more than 6g of sodium a day (about a teaspoon). With all the holiday treats, it's easy to go overboard without even noticing! 2) Season your roasties with a healthier salt – Pinchful has 30% less sodium than regular salt, but all the flavour! No need to sacrifice taste for health. 3) Make treats from scratch – Tis the season for home cooking! Skip the pre-packaged, ultra-processed foods and make your favourite festive snacks at home. It’s easier than you think, and you can control the ingredients (including using Pinchful for less sodium!).

📈 EXCITING GROWTH 📈 We're thrilled to see this map of the UK getting more and more pins as our stockists continue to grow! 🎉 It’s been amazing to connect with so many wonderful local businesses across the country. A few things we’ve learned along the way: - In-store visits are key! There’s truly no substitute for meeting store owners and managers face-to-face. 🤝 - Butchers and Fishmongers really love our salt! 🥩🐟 - The health benefits of our salt are resonating strongly with customers, and it’s been a key selling point for many retailers. 🌱 But we’re just getting started… Next year, we’ll be launching a nationwide online listing that will bring Pinchful to even more homes across the UK. Stay tuned – big things are coming! 🔥✨

🎉What an amazing time at the BBC Good Food Show in Birmingham! 🎉 We had a blast talking to so many of you, showing why low-sodium salt is the smarter choice for a healthy diet. 🧂 We loved seeing everyone enjoy our products! We also launched our limited edition handmade pinch pots – the perfect Christmas gift for anyone who appreciates the good stuff. 🎁 These beauties will be online later this week, so don’t miss out. Huge thanks to everyone who stopped by – and to the incredible brands we got to meet. See you next year! #BBCGoodFoodShow #PinchfulSalt #LowSodium #HandmadePinchPots #ChristmasGifts #Birmingham2024

🧂 MINDFUL OF YOUR SALT INTAKE? 🧂 As more people focus on their health and well-being, salt intake is emerging as a key area of concern. Excessive salt can contribute to high blood pressure and increase the risk of serious health issues, but let’s be honest—life without salt isn’t an easy sell! Pinchful was born to help you reduce your sodium intake without sacrificing flavour. Our mineral-rich, Great Taste Award-winning salt naturally contains 30% less sodium than regular salt, making it easier to make healthier choices every day. Want to learn other ways you can reduce your salt consumption while still enjoying delicious meals? Check out this article from BBC:

👟HITTING THE STREETS💥 Last Friday we had an incredible day in London - visiting existing stockists and dropping product samples with some of our favourite independent stores. We didn’t know what to expect, but meeting the amazing staff at these shops turned out to be the most energising part of the day! The conversations we had about Pinchful were full of excitement and enthusiasm — we love seeing how much people want to get our salt on their shelves. 👏 We’re currently working on our first national listing (watch this space!), but as a challenger brand, we know that indie stores are the heart of what we do. If you know of a store that should try Pinchful, let us know – we’d love to send them a sample!

🌍 THE NEXT BIG THING OUT OF CHILE? 🌍 Did you ever wonder why we get our salt from the Atacama in Chile? 🤔 Here are just a few reasons: 1) Unique mineral composition: Less sodium and packed with beneficial minerals like potassium, magnesium, and calcium. 2) Award-winning flavor: It’s the best tasting healthy salt in the world—just ask the Great Taste award judges! 3) No nasties: Harvested from ancient sea beds, free of microplastics, unlike most sea salts today. #PinchfulSalt #PureFlavor #AtacamaDesert #HealthyCooking

Spotted in the wild! We can’t contain our excitement at seeing our pinch pots hitting the shelves at some amazing independent shops and delis! 🎉 A huge shout out to all the awesome stores stocking our products! It’s incredibly rewarding to see our salt right where it belongs, surrounded by other fantastic brands like Oatly, The Tofoo Co, Yeo Valley Organic and more. Have you seen us at any of your local favorites? Drop a comment and let us know. 🧂💚

🌟NEW DISTRIBUTOR ALERT🌟 We’re thrilled to announce our healthy salt is now available via Dundeis! Now comes the fun part—getting our delicious, healthy salt into the hands of even more retailers and into your favorite dishes. It’s a challenge we’re ready to embrace, and seeing our pinch pots pop up in more stores makes every effort worth it! Have you spotted Pinchful on the shelves near you? We’d love to hear where you think we should be next! 🧂✨ #PinchfulSalt #Dundeis

We’re at Speciality & Fine Food Fair today at stand 2764! Come see us for some salty snacks and a chat if you’re visiting 😉

🚀 WE'RE MAKING MOVES 🚀 We’ve recently secured our first wholesaler listing - a big step forward for us! But now, the real challenge. Getting retailers to order and shoppers to choose our salt! It’s a lot to take on, but we’re loving the journey. There’s nothing better than seeing new independent retailers popping up on our dashboard! Have you seen Pinchful in any of your local stores? Are there any you think we should be in?