A thought-provoking take on transparency, trust, and driving change in a world that's anything but black and white. #Brand #BrandStrategy #BrandIntegrity #BrandingMeansBusiness
As someone who works in design, I’ve always appreciated the clarity of black and white. It’s straightforward, clean, and easy to understand exactly the way I like things. But sadly the world doesn’t operate in such stark contrasts. Enter grey. The murky middle ground that forces us to question, dig deeper, and confront complexities we’d rather avoid. I almost didn’t post this because of my own fear of not knowing enough of the facts. The grey area feels so hard to fully understand. If I'd have written this yestereday it would have had a different outcome. It takes time to engage with complexity, and that’s the real danger - when we don’t have the time or take the time, we risk disengaging altogether. We stop donating, we stop supporting, or we simply turn away. So here’s my attempt to explore why we, as consumers and donors, are often forced into this grey area - and why it’s there, in the complexity, that real progress can begin.