MMR Research

Can AI drive smarter insights and enhanced consumer connection? 💡 At the recent MRS Agency Leaders Conference, our Global Head of Innovation Strategy Luisa Gibbons shared how we're fostering a culture of innovation at MMR, in collaboration with clients and AI partners. Catch up on the discussion below!

The future waits for no one. On ‘The 2025 Show’, we’re cutting through the noise to deliver ideas that matter. Get ready for a high-energy experience designed to help you rise to the challenges ahead and spot the opportunities others might miss. Plus hear from industry expert Lori Herman, Consumer Insights Lead at Mondelez on the future consumer and the state of innovation. Are you ready to lead in 2025? Join us from anywhere: https://hubs.la/Q030lBx70

Calling all innovators and marketers! Want to enter The Discovery Era with confidence? 🎧 Episode 1 to 5 of Impact Makers is your guide to creating novel product experiences that consumers will love in 2025. This isn’t just talk - it’s evidence-based insights with actionable strategies. Don’t just keep up with trends - get ahead of them. Listen today: https://hubs.la/Q0309GkW0

Join us LIVE for ‘The 2025 Show’. Dive into our Mainstream Maker session as consumers put the 'The Gut Stuff' health bars on trial. Are they ready for the big time? Find out as we reveal the results of product tests! Don’t miss the action – mark your calendars: https://hubs.la/Q030kwwR0 Product Hub Dan Jenkins The Gut Stuff

From Cadbury’s adventurous collections in the UK to Coca-Cola’s viral hits in the US, our exclusive REPORT shines a light on what fuels discovery in each region. Get insights on how brands like Nando’s, Heinz, and Starbucks are standing out as discovery trailblazers: https://hubs.la/Q030jFTg0

Your Challenges. Our Focus! ‘The 2025 Show’ will get you off to the best possible start, from illuminating major trends to planning innovation and renovation strategies. Join your hosts, Andrew Wardlaw and Susannah Croucher, alongside industry experts as they advise on what to look out for in the year ahead. 📅 Don’t miss it – mark your calendars for the 23rd of January: https://hubs.la/Q030jDzX0

Looking for an exciting new career path? Here’s why you’ll love working with us: - A creative, non-hierarchical environment where your ideas matter. - Tailored training and development opportunities at every level. - Global secondment programs to fuel personal and professional growth. - A people-first ethos built on trust, collaboration, and honesty. We’d love to hear from you! Chat to our recruitment team today: s.robinson@mmr-research.com

Holiday cheer meets bold product innovation in the latest Impact Makers Podcast episode, Spirits, Scoops & Surprises – The Extended Cut. Andrew Wardlaw and Caitlin McLean unpack the sensory magic behind this year’s most exciting festive trends, from adventurous ice creams to luxury advent calendars. With guest insights and sensory surprises, this extended episode is your guide to seasonal inspiration. Tune in: https://hubs.la/Q030TFwK0

The Discovery Era is coming, and consumers are hungry for new and novel product experiences that bring joy and innovation to their lives. Want to stay ahead of the curve? Episode 5 is packed with evidence-based insights to help you thrive in 2025's Discovery Era. Don’t miss out! Join the growing fanbase now: https://hubs.la/Q0309Fzg0

Discovery Rankings Are In – Download our latest REPORT 👉 https://hubs.la/Q02XkFz90. Curious which brands captivate the 18-34 crowd in the US and UK? According to Product Hub, McDonald’s tops the charts with its flavor-packed offers. Find out what makes top brands like Doritos, Coca-Cola, and Cadbury unforgettable leaders in consumer discovery.