Medium Marketing

Our partners, PriceSpider and Vizit, are hosting an exclusive breakfast roundtable at CES that will revolutionize your approach to digital commerce: AI-powered Connected Commerce: “Where content meets conversion” Date: Tuesday, January 7, 2025 Time: 8:00 AM - 9:00 AM Location: Salt & Ivy at the ARIA, Las Vegas, NV From eye-catching social media ads to compelling product detail pages, your content is a powerful tool to engage and convert shoppers. Join PriceSpider and Vizit as they discuss AI-driven content optimization, tech-enhanced shopping experiences, and the strategic insights you need to elevate your shopper marketing strategy. RSVP via the link in the comments!

Reminder to send in your Healthcare PDP nominations! Nominations for the next instalment of the ENDCAPS Awards are open, and there are only a few days left to send in your suggestions! The deadline is next Friday, January 10. Brought to you by firstmovr, in partnership with Medium, Vizit, and The Digital Shelf Institute, the ENDCAPS Awards recognize excellence in product content efficacy, shopper centricity, and more. If you missed our Grocery category awards last quarter, the ENDCAPS Awards bring together solution providers, brands, agencies, and the ecommerce community to learn from each other as we all strive for best-in-class digital merchandising. Nomination & event links in the comments!

Candid Commerce London is just around the corner, and we’re diving into the big questions shaping 2025: - Will Omnicom's planned merger with Interpublic spark more M&A in the ad agency world? - How will government policies impact CPG pricing? - How can brands adapt to the rapid rise of AI and the complexity of product discovery? Date: Wednesday, 12 February 2024 Time: 12:30 PM Location: 8 Bishopsgate, EC2N 4BQ Our incredible speaker lineup is growing—stay tuned for updates! Don’t miss your chance to join the conversation. Register for your seat now with the link in comments!

Wishing you all a very happy festive season and a prosperous new year! Let’s conquer retail together in 2025!

It’s time for Candid Commerce: London edition! We’ve secured the iconic 8 Bishopsgate as our venue for the event, with the learning sessions being hosted in The Lookout and post-event canapés and cocktails at The Lookout on the 50th floor. Brought to you in collaboration with The FMCG Guys, Candid Commerce London is going to be the biggest event yet as our community of like-minded retail professionals grows! Join us on 12 February for some fun! If you’re a retailer or brand, this is the event for you! Registration link in the comments!

In our latest ABM blog, we take you from theory to practice, and share how to get your brand new ABM campaign off the ground and delivering results. Building on our previous posts about aligning your sales and marketing teams, we share four steps you must take in order to launch an impactful ABM campaign. #ABM #ABMStrategy #B2BMarketing

Last week, we had the pleasure of treating our incredible, hard-working team to a well-deserved getaway at Old Thorns Hotel & Resort. During the trip, we wrapped up 2024 with a look back at the year's achievements and celebrated with our very own Employee of the Year award. This honour reflects the dedication and contributions of every team member throughout the year. This year, the award went to Luke Harvey, our amazing Studio Manager. Luke plays a pivotal role in almost every process at Medium and effortlessly manages a demanding workload. A huge thank you to each and every member of the Medium team—your hard work and commitment are the foundation of what makes our agency so special. We couldn't do it without you! 

Breaking down barriers between Sales and Marketing can appear daunting at first glance, but it's essential to the success of any ABM campaign. Without both teams working together to ensure consistent targeting and effective use of time and budget, your programme will fall apart before it can even go live. From building account lists to tackling sales challenges, we reveal actionable steps to create a unified strategy that drives results. If you're ready to move from buy-in to execution and want practical tips for aligning your Marketing and Sales teams, this blog is for you. #ABM #ABMStrategy #B2BMarketing

We are so happy to announce that Mercy Mugambi is joining the Medium family as an Account Executive. Having completed her Masters Degree in Digital Marketing, Mercy is passionate about marketing in all forms and cannot wait to get started in the world of retail and eCommerce! Welcome to the team, Mercy!

Yesterday, we joined firstmovr, The Digital Shelf Institute, and Vizit to present the best-in-class winners of the ENDCAPS awards for Grocery 2024. Winning PDPs exhibited shopper-centric messaging, variety in their carousel images, clarity of product details, and creative use of enhanced brand content. But we also learned that, even amongst winners, there’s always room for improvement. Mobile optimization is key, image order matters to aid storytelling, and forward-thinking brands need to consider AI results as part of their search optimization. There’s so much opportunity for digital shelf, product content, and digital merchandising solution providers to impart their expertise to the industry, and Medium is excited to help facilitate those conversations. Congratulations to Reckitt, Keurig Dr Pepper Inc., General Mills, Ferrero, The Krusteaz Company, Danone, and Conagra Brands for taking home the trophies. Stay tuned for 6 more ENDCAPS category awards in 2025! #EcommerceMarketing #PDPOptimization #RetailTech