MatchFit (Sports Comms Agency)

A YEAR OF HIGHLIGHTS FROM A SPECIAL 12 MONTHS AT MATCHFIT! 🚀 It’s been an amazing year here at MatchFit, using the power of communications to create a tangible impact through sport. From award-winning creative campaigns to purpose-led participation programmes, we’ve helped incredible rightsholders and brands tell stories to millions of people this year. The highlights? Too many to choose from! But, we’ve had a go. Nominated by our people, here are some of our favourite campaigns of 2024, ruthlessly selected from an exhaustive list! Swipe through to see some of the stories that defined our last 12 months. A HUGE thank you to our clients for their ambition and trust. Here’s to celebrating an unforgettable year and setting our sights on even greater success together in 2025! 🎉📈.

Kicking off an incredible new partnership with MatchWornShirt ✍🏼🤝. We're delighted to announce that the home of match-worn and signed sporting memorabilia, MatchWornShirt, has appointed MatchFit to lead its earned-first brand storytelling and day-to-day press office activity. Renowned for connecting fans with authentic match-worn and signed shirts from over 300 global partners including Paris Saint Germain, AC Milan and Chelsea, MatchWornShirt enables supporters to own a tangible piece of history. Our partnership got off to an 🧊ice cold🧊 start; driving extensive media attention after Cole Palmer’s record-breaking four-goal shirt against Brighton was put up for auction. Dive into the world of sporting memorabilia and discover how iconic shirts become cherished items at Matchwornshirt.com!

Kicking off an incredible new partnership with MatchWornShirt ✍🏼🤝. We're delighted to announce that the home of match-worn and signed sporting memorabilia, MatchWornShirt, has appointed MatchFit to lead its earned-first brand storytelling and day-to-day press office activity. Renowned for connecting fans with authentic match-worn and signed shirts from over 300 global partners including Paris Saint Germain, AC Milan and Chelsea, MatchWornShirt enables supporters to own a tangible piece of history. Our partnership got off to an 🧊ice cold🧊 start; driving extensive media attention after Cole Palmer’s record-breaking four-goal shirt against Brighton was put up for auction. Dive into the world of sporting memorabilia and discover how iconic shirts become cherished items at Matchwornshirt.com!

Cooking up success at MatchFit 🧑🏻🍳 🔥 Collaboration isn’t just for the office - we turned up the heat this week with our inaugural agency-wide MasterChef competition! Briefed with creating dishes inspired by our clients, we split into teams and went head-to-head to showcase our culinary creativity. The result? Some truly mouthwatering dishes, including a standout mango and orange crème brûlée, complete with a blowtorch finish! 🍮 A fantastic team effort from all involved which certainly made a nice alternative to the weekly team lunch!

NEW CLIENT NEWS! We’re thrilled to announce that GRV Media, home to a publishing portfolio of more than 40 sports websites, has chosen MatchFit to lead its brand communications. It’s time to blow the lid on the story of a growing business which has flown under the radar in recent years. 📈 GRV Media is a powerhouse in the digital sports space, reaching tens of millions of readers each month with original website content across a wide range of sports including football, MMA, boxing, rugby, and more. Leading brands include hugely popular fan-title United in Focus, The Golfing Gazette, F1 Oversteer and MMA-focused outlet Bloody Elbow. We’ll be working closely with the company to craft compelling storytelling around the GRV Media master brand, and showcasing the wider business innovation. Stay tuned for more updates - we can’t wait to get started! ✍🏼🥳 #MatchFit #GRVMedia #SportsMedia #Communications #Growth #Storytelling

We’re excited to announce our latest signing, Bells Wordsworth! ✍🏼 Bells joins our intern programme with a wealth of talent, passion, and creativity, and we’re thrilled to have her on board as we continue to deliver standout campaigns for our clients. (And yes, for those keeping score, she’s another Arsenal fan - our collection of Gooners is growing!) Welcome to the MatchFit team, Bells! 🎉 #Welcome #NewStarter #SportsPR #SportsComms

Our EURO 2024 campaign with our wonderful clients The Topps Company won ✨GOLD ✨in the The Drum Awards PR Sports category! 🎉⚽ From a stunning 5,500-card mosaic of Scotland captain Andy Robertson, to viral #WeAllSticker content featuring Roman Kemp and Chris Stark, our campaign launched Topps’ UEFA EURO 2024 trading cards and stickers with fans and collectors across the UK. Jam-packed with footballing royalty including Jose Mourinho, Alan Shearer, Peter Schmeichel, Andy Robertson, Jacqui Oatley and more, the campaign enabled children to meet their heroes, lifelong fans to relive nostalgic football moments, and influencers from the worlds of sport and entertainment to share the magic. A huge shout out to the MatchFit Topps team and to Joe Heatley-Baillie, Ian Foster, Che Booy and Patrick Rausch for their dedication, ambition, and collaboration. And of course a big thanks to our amazing community of collectors and football fans for making this journey unforgettable. 💙💪  #MatchFit #ToppsUK #AwardWinningCampaign #Euro2024  #TheDrumAwards

We joined the Virgin Bet team at Doncaster Racecourse on Saturday to celebrate Women’s Day at the Virgin Bet November Handicap 🏇🏼 🏆. Building on the success of the inaugural Women’s Day at Ayr Racecourse last season, this special event honoured the invaluable contributions of women in horse racing. The day featured two inspiring panel discussions, with industry voices brought together by presenter Natalie Pike to explore themes of career progression and creative inclusivity in racing. As Natalie shared, “once people see women succeeding, it not only opens doors for them in racing but in other careers as well. Racing is inclusive, welcoming, and full of a variety of roles for women.” It was an inspiring day for all involved, and we’re proud to be part of Virgin Bet’s ongoing efforts to break down pre-existing barriers within sports and culture at large 🙌🏻.

We’re proud to have worked with our friends at LiveScore to launch mental health campaign ‘Extra Added Time’ this week with Premier League icon Dimitar Berbatov. With additional time increasing in Premier League matches leading to more late action than ever, LiveScore knows that a little added time can make a huge difference. That’s why we were delighted to announce that every key Premier League moment delivered via its app post-90 minutes throughout November will trigger a £250 donation to a leading mental health charity - up to £10,000 throughout the month. It's always fantastic to recognise the great work at Bloomsbury Football, as the campaign sees a further £3,000 donation to support the mental health coaches, who are helping to transform young lives through football. The campaign has had a huge impact, with coverage across the Independent, Mirror, Sky News, Sky Sports News, Manchester Evening News and more. Keep an eye out for all the added time moments in the Premier League this month and remember to take Extra Added Time for your mental health. You can donate to the campaign using the link below!

Last week we took to the beautiful course of Harleyford Golf Club with our LiveScore clients in support of Movember. Some of the shots were questionable across the team, but it was a fantastic day in aid of a course that we're incredibly passionate about; men's health. LiveScore has been doing some brilliant work over the last few years raising awareness for this brilliant cause, including last year's 'Life-changing Goals' campaign, where £20,000 was raised for the charity, in addition to £5,000 to our partners at Bloomsbury Football This year, the plan is very much the same... we have a campaign on its way in November that will set out to raise another substantial amount, but just as importantly to raise awareness of many of the issues that Movember brilliantly highlights. #LiveScore #Movember #MentalHealth #MensHealth