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The days of fixed 5 year strategic plans are over. So, how many years should they be? There's no one magic number. A solution? Thinking more like futurists by balancing the short and long-term simultaneously with a time cone rather than a time line: 1. Tactics (1-2 years) - Actions based on most certainty ↳ E.g., identifying a new customer segment. 2. Strategy (2-5 years) - Actions based on less certainty ↳ E.g., defining priorities. Tactics must fit here. 3. Vision (5-10 years) Actions based on way less certainty ↳ E.g., developing the workforce of the future. 4. Systems-level evolution (10+ years) Actions based on extreme uncertainty ↳ E.g. imagining the evolution of an entire industry. As someone who firmly believes strategy is never done, thinking like a futurist can help because the cone considers multiple horizons, integrates the section before, and crucially moves forward as it's always reset in the present day based on insights gained. Call it a time cone, call it thinking like a futurist, or perhaps just call it common sense in a rapidly changing world. What do you think? Is it game over for the 5 year strategic plan? How do you encourage flexibility? Share your views. ------------------- 👍 React to support 💬 Comment with your views ♻️ Please repost this to also help others ➕ Follow me, George Paras💡for more strategy Credit Amy Webb and Future Today Institute. ----------------------- 🙏 𝐏.𝐒. 𝐈 𝐡𝐚𝐯𝐞 𝐚 𝐬𝐦𝐚𝐥𝐥 𝐟𝐚𝐯𝐨𝐮𝐫 𝐭𝐨 𝐚𝐬𝐤. 𝐄𝐧𝐣𝐨𝐲𝐞𝐝 𝐭𝐡𝐢𝐬 𝐨𝐫 𝐣𝐮𝐬𝐭 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐝𝐨 𝐬𝐨𝐦𝐞 𝐠𝐨𝐨𝐝? 𝐈 𝐚𝐦 𝐬𝐞𝐞𝐤𝐢𝐧𝐠 𝐦𝐲 𝐧𝐞𝐱𝐭 𝐜𝐚𝐫𝐞𝐞𝐫 𝐦𝐨𝐯𝐞 - 𝐞𝐯𝐞𝐫𝐲 𝐥𝐢𝐤𝐞, 𝐜𝐨𝐦𝐦𝐞𝐧𝐭 𝐨𝐫 𝐫𝐞𝐩𝐨𝐬𝐭 𝐡𝐞𝐥𝐩𝐬. 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮.

Over 80% of strategic plans have no strategy. Want to know how to fix the problem? There is a great deal of misunderstanding around strategy and plans, so much so that the words are often used interchangeably and strategic plans have no strategy in them. The fix? Understanding that strategy and planning are complements not substitutes: Strategy asks things like: - What is our aspiration? - What customers will we target? - What value will we offer to them? ↳ Strategy positions us to win theoretically. Planning then asks things like: - What domains do we need to create? - What resources are required? - What timelines are feasible? ↳ Planning aligns us to win practically. Simply, strategy lays out the theoretical integrative choices that position us to win, and planning lays out the relevant projects that align us to win. And if in doubt, remember this from Roger Martin: "don’t be lulled into thinking that having a plan will save you from the fate of not having a strategy." What do you think? How do you view the differences and link between strategy and planning? Share your views. ------------------- 👍 React to support 💬 Comment with your views and tips ♻️ Please repost this to also help others ➕ Follow me, George Paras💡for more strategy Credit Roger Martin 'Strategy vs Planning' for the inspiration and thinking. ----------------------- 🙏 𝐏.𝐒. 𝐈 𝐡𝐚𝐯𝐞 𝐚 𝐬𝐦𝐚𝐥𝐥 𝐟𝐚𝐯𝐨𝐮𝐫 𝐭𝐨 𝐚𝐬𝐤. 𝐄𝐧𝐣𝐨𝐲𝐞𝐝 𝐭𝐡𝐢𝐬 𝐨𝐫 𝐣𝐮𝐬𝐭 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐝𝐨 𝐬𝐨𝐦𝐞 𝐠𝐨𝐨𝐝? 𝐈 𝐚𝐦 𝐬𝐞𝐞𝐤𝐢𝐧𝐠 𝐦𝐲 𝐧𝐞𝐱𝐭 𝐜𝐚𝐫𝐞𝐞𝐫 𝐦𝐨𝐯𝐞 - 𝐞𝐯𝐞𝐫𝐲 𝐥𝐢𝐤𝐞, 𝐜𝐨𝐦𝐦𝐞𝐧𝐭 𝐨𝐫 𝐫𝐞𝐩𝐨𝐬𝐭 𝐡𝐞𝐥𝐩𝐬. 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮.

Dubai is setting the global standard for futuristic cities. Here’s a glimpse into the future:  •Al Maktoum International Airport Expansion: A $35 billion upgrade will move operations from Dubai International Airport, adding five parallel runways and 400 gates to boost passenger capacity and strengthen Dubai’s aviation hub status.  •The Loop: A 93-kilometer, climate-controlled pedestrian and cyclist highway, set to enhance walkability and sustainable mobility in the city by 2040.  • Dubai Vertical City: A self-sustaining vertical metropolis combining residential, commercial, and recreational spaces in a structure designed for maximum efficiency.  •Dubai Metro Blue Line: Approved in 2023, this 30-kilometer line with 14 stations will connect key areas like Al Warqaa and Dubai Silicon Oasis, with operations slated to start by 2029.  • Sirene Beach by Gaia: Opening in December 2024, this massive 96,000-square-foot beach club at J1 Beach in Jumeirah will feature a private pool, luxury cabins, and dining – becoming the world’s largest beach club. What do you think of Dubai's urban future?

You've paid designers thousands of dollars for an amazing logo, you are a really famous brand known by everyone and your ads are everywhere, so you'd expect your logo to be burned into the minds of consumers. Well, not necessarily..... This study got 150 Americans to draw from memory the logo of famous brands such as Apple, Starbucks, Dominos and Adidas. See the article in the comments for all the hilariously bad results.

"🧭 If you could choose today a path to enhance your leadership, which of these qualities best reflects what your team truly needs? 🌌 Would it be 1️⃣ a steady progress in transparency and feedback or 2️⃣ a transformative change in balancing empathy and recognition? Now is the perfect moment to reconnect with what truly matters in team management." "We’re here in an open conversation among leaders, acknowledging that each journey is unique. It’s not easy to balance accountability with empathy, but that’s exactly what makes a manager unforgettable. Which of these qualities do you believe can transform your team's experience?" "Imagine yourself, six months from now, witnessing a significant boost in your team’s engagement and retention. Which of these qualities – whether consistent feedback or clear communication – would be the key driver of that success? What’s the first small adjustment you can make today to start that shift?" "We all know how challenging managing people can be – especially when we want everyone to feel valued. 🌱 Remember that small victories, like a sincere recognition or a moment of active listening, can make a huge difference. Leadership isn’t just about goals but about the impact we leave on people." 🔍 Which of these characteristics resonates most with the leadership style you aspire to? 🔭 How do you see the impact of these qualities on your team’s engagement? 🎯 What will be your next step to strengthen your leadership?

Tell me you're a marketer without telling me. * Me cutting cucumber like Kendall Jenner * You gotta' teach em when they're young. That all problems can be solved with A/B tests. In a somewhat passively aggressive manner. Creative: "Let's go with concept 1" Growth: "The data for concept 7 is stronger." Creative: "Yes but we've run concept 7 for months..." Growth: "Yes and concept 7 is still working well..." Creative: "Let's just A/B test them both." Sound familiar? We've analyzed over $5 billion in ad spend at Motion (Creative Analytics). And the biggest challenge we see with A/B tests today? Not taking big enough swings with your creative. Testing two colors on a high-performer. Sure maybe you get a slight edge. But you won't find your next champion this way. So cut your cucumbers however you want. As long as you test a rutabaga too. Did I even spell that right? ANYWAYS. TLDR; Take bigger swings with your A/B tests. (With your ads. Not necessarily you're kids...) Maybe your kids too. We always need more marketers. P.S. Parents, do you A/B test stuff on your kids? 👀 Me myself and LinkedIn really want to know

How To Prioritize Effectively Credits to Ashley Couto, follow her for more practical content. ------ Here's the original post: You can't be productive without priorities. These 6 methods will help: 1/ Use the Eisenhower Matrix ↳ Gives you a visual map for understanding what to do when 2/ Master the 80/20 principle ↳ What 20% of actions will drive 80% of the results? 3/ Triage emergencies & urgent approaches ↳ Use RAG grouping (red, amber, green) for teams 4/ Visualize priorities and activities in a Kanban Board ↳ Visual Kanban makes it easy to see priorities & statuses 5/ Use 3-3-3 for deep work ↳ Focus on your deep work task(s) first 6/ Learn the A-B-C-D-E method ↳ Easy to learn & you can execute immediately Applying a method allows: ↳ People to take fast action ↳ Teams to execute efficiently ↳ Important decisions to get made ↳ Levels of productivity to skyrocket Prioritization isn't a set-it-and-forget-it process. Try different methods and see what works for you. Have you tried any of these methods? ------- Follow Business Infographics to learn from the best visuals.

It's 4:00 AM. While LinkedIn warriors post about their "morning hustle," real data tells a different story. One thousand dots. One thousand real Americans. Not influencers. Not motivational speakers. Just actual people, captured in the American Time Use Survey by the US Bureau of Bureau of Labor Statistics. Using D3's force simulation, this data visualisation shows something social media can't – the truth. No filters. No hashtags. Just raw data transformed into moving dots, each one telling the real story of how Americans spend their day. This data visualisation technique was developed by Nathan Yau at Flowingdata. Rich or poor, urban or rural, we all follow surprisingly similar patterns. Not because of some "millionaire morning routine," but because we're human. What is your story? I would love to hear. Music: Bottai by Ooyy, Epidemic Sounds

Meet Dululu. Can you relate? :) 👾

The 21 funniest ads I've made: 1. Grammarly 2. Apple AirPod Max 3. Ryanair 4. Nike 5. LinkedIn 6. Porsche 7. Instagram 8. Specsavers 9. Asana 10. Tesla 11. Amazon Kindle 12. Guinness 13. Mastercard 14. Nutella 15. McDonald's McCafe 16. Patron 17. Emirates 18. Tabasco  19. Patagonia 20. Corona 21. Spotify