Sport Managing Partner Ross Watson speaks to The Telegraph about Keely Hodgkinson's bright future and why she should accept opportunities from the right brands to grow her audience and future-proof her career. 👇 Check it out here: https://lnkd.in/eA6nM9jb
M&C Saatchi Sport & Entertainment London
Advertising Services
20 years connecting brands to consumers through the things people love
About us
We connect brands to consumers through the things people love, making brands culturally relevant through passions. 100+ passion specialists who live and breathe sport and entertainment and are part of the sub-passions and sub-culture audiences around, and across, those spaces. Audiences who are now co-authors of the spaces they occupy. More discerning than ever, but also yearning for more opportunities to connect with the things they love, and with each-other. There’s a palpable shift from fandom to what we call Fancom. Away from mass homogenised groups following one attitude and towards coalescing communities with intersectional passions and behaviours, which provides a huge opportunity for brands to grow their audiences concentrically as well as deepen their connections emotionally. Fancom is a behaviour, but also something we build around brands through our strategic offer, Passion Pulse, coupled with our creative process, Heartbeat, measured via our bespoke cultural impact toolkit. As we celebrate our 20th year as the most awarded agency in our space, we continue to push and challenge our approach to delivering powerful 360 campaigns that place clients at the heart of the things people love and optimise our expertise as THE passions agency.
- Website
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http://www.sportandentertainment.mcsaatchi.com
External link for M&C Saatchi Sport & Entertainment London
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Public Company
- Specialties
- Sponsorship, Partnerships, Experiential, Content, Digital, Social, and PR
Locations
Employees at M&C Saatchi Sport & Entertainment London
Updates
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Entertainment Managing Partner Lois Kettlewell speaks to LBBonline - Little Black Book about the rising trend of music tourism- something we're set to see more of in 2025 and a great opportunity for brands to tap into the convergence of two major passion points as fans travel the globe to see their favourite artists 🥁
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Managing Partner Jenny Mitton speaking to The New York Times about the future of fandom and a dilemma facing women’s football The Athletic 👇 Read here: https://lnkd.in/egHK-Zzw
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Wise words from Account Executive Tunmike Akinpelu for PRWeek on the continuing success of the Wicked marketing machine. "What truly sets Wicked apart, however, is its stars approach to the press circuit. In an era when celebrity detachment often characterises press tours, Ariana and Cynthia have done the opposite. With the help of their PR team, they’ve shown up as authentic, engaged ambassadors for the film, leaning into their roles with warmth and sincerity. Whether connecting with fans, participating in cultural events, or speaking with journalists, their approach has been refreshingly human. This authenticity has built a sense of trust and loyalty that transcends the usual PR sound bites." Check out the full article below! https://lnkd.in/e9vxyYKj
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Fanning the flames of passion: M&C Saatchi Sport & Entertainment and Two Circles and release reports that explore fan engagement. Great to see an overview of our Fancom approach, and new report, as well as Two Circles new data insights around fans in the UK Sponsorship Awards & Newsletter. Check it out below! https://lnkd.in/e788ry8k
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Brilliant night launching Bowers & Wilkins Abbey Road Mode with the incredible Ezra Collective. An epic experience in the iconic Studio 2 where they recorded their critically acclaimed album 🎺
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Off to see Wicked this weekend? Read Account Executive Tunmike Akinpelu 's thoughts on its PR masterstroke in LBBonline - Little Black Book below! https://lnkd.in/eETvVKEr
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Our tribute to Rafa for Kia Worldwide 🎾 🐐 A mark made. A legacy carved on the court. #MovementThatInspires